Vianka Rivera Email & Phone Number

Provide subject matter expertise (SME) and data insight into developing optimal visual marketing designs, illustrations, and branding for new business start-ups. Work with clients to define project requirements by conducting marketing demographic research and translating data to create visual ideas into initial prototypes, including presenting cost-effective design strategies and conceptual illustrations. Resulting in reduced lead time to market, business brand visual identity, and capturing new business growth.

Florida, United States

Worked closely with the CEO, Head Chef, and Head Designer to enhance brand recognition, messaging, and customer restaurant experience. Assisted with converting client needs and requirements into graphically innovative illustrations and content by formatting the layout of new food & beverage campaigns, menu boards, product packaging, website, and social media messaging. Resulting in higher visibility, attraction of new customers, and increased sales by 11%.

Orlando, Florida, United States

Led, managed, and trained a diverse team of five in providing top-tier front of house restaurant service in a fast-paced environment. Worked closely with key stakeholders in creating a new training manual with an emphasis on Code of Conduct and ethical business behaviors, including fostering a culture of diversity, equity, and inclusion (DEI) for new and existing employees. Resulting in improved organizational communication, transparency, and accountability related to the daily management and operation of the restaurant. Resulting in improved organizational communication, transparency, and accountability related to the daily management and operation of the restaurant.

Orlando, Florida, United States

Led customer engagement activities by proactively interacting with local and international guests to ensure optimal customer experience (CX). Performed monetary transactions within the front desk while upholding and ensuring maximum integrity of company-wide defined policies and processes. Trained and onboarded new team members on the utilization of Point-of-Sale payment system by fostering an inclusive culture with the primary goal to promote diversity, maintain exceptional service standards, respond promptly to customer inquiries, and improve overall sales performance tracking. Resulting in high levels of customer satisfaction and loyalty.

Alexandria, Virginia, United States

Led and assisted the veteran-owned small Information Technology (IT) business with developing its company logo, website, marketing campaign, and capability statement (Business Vision, Mission, Goals, and Objectives). Conducted market research and provided consultation regarding end-to-end design development and messaging alternatives from conceptualization and development to final presentation. Resulting in on-time market positioning, capturing new federal business, and generating over $1.6M in gross revenues for the small veteran company since its initial launch.

Bachelor Of Science - Bs, Marketing

Associate Of Science - As, Graphic Design