• Achieving Hyper-Growth (Blitzscaling)

"World’s leading swimwear brand" Achievements• Increased brand’s Exclusive Business Outlets (EBO) from 10 to 24 and distributor serviced outlets from 2 to 18 within a span of 10 months.• Added 60 doors of major Large Format chains pan India.• Ventured into new channels and added channels like Lingerie, toys, optical and regional format stores resulting an increase in Multi Brand outlets (MBO) stores count from 830 to 1600.• Expanded business… Show more "World’s leading swimwear brand" Achievements• Increased brand’s Exclusive Business Outlets (EBO) from 10 to 24 and distributor serviced outlets from 2 to 18 within a span of 10 months.• Added 60 doors of major Large Format chains pan India.• Ventured into new channels and added channels like Lingerie, toys, optical and regional format stores resulting an increase in Multi Brand outlets (MBO) stores count from 830 to 1600.• Expanded business to South Asian market (Sri Lanka, Maldives, Nepal, Bangladesh & Pakistan) by setting up the distribution base.• Set up a clearance channel for non-considered stocks.• Focus on “Winning in Store”, by strong in-store communication- Selling propositions, not products. Show less

Achievements• Spearheaded & set up the sports apparel vertical along for the company’s brand 2go.• Successfully launched sports apparel range to 800+ major sports goods counter Pan India within a span of 8 months.• Designed & developed go-to market plan and the marketing & promotional strategy by analyzing the market landscape, consumer behavior, product and merchandising capabilities, people resources, cost & revenue.• Managed sponsorship deals – successfully associated the… Show more Achievements• Spearheaded & set up the sports apparel vertical along for the company’s brand 2go.• Successfully launched sports apparel range to 800+ major sports goods counter Pan India within a span of 8 months.• Designed & developed go-to market plan and the marketing & promotional strategy by analyzing the market landscape, consumer behavior, product and merchandising capabilities, people resources, cost & revenue.• Managed sponsorship deals – successfully associated the brand 2go with prestigious national level “Wipro Chennai Marathon” & Gosports Foundation.• Tied up the brand with Sports Goods association of Karnataka & Tamil Nadu resulting the brand availability to tier 2 & 3 cities. Show less

Achievements• Devised company policies and processes regarding sales and distribution, pricing, marketing, branding, product range, operations, logistics, manpower and vendor management thus established the total framework of the company as an entrepreneur in South Asian market.• Added multi brand outlets in tier 1 and tier 2 cities by opening 1200 counters thereby increasing revenue from 0 to 36 cr. • Expanded sales through online product selling portals (Flipkart, Amazon… Show more Achievements• Devised company policies and processes regarding sales and distribution, pricing, marketing, branding, product range, operations, logistics, manpower and vendor management thus established the total framework of the company as an entrepreneur in South Asian market.• Added multi brand outlets in tier 1 and tier 2 cities by opening 1200 counters thereby increasing revenue from 0 to 36 cr. • Expanded sales through online product selling portals (Flipkart, Amazon, Healthkart, Snapdeal, Playgroundonline, TV18online, Jabong.com, and others), key accounts, sports academies and federations (Hockey India, AIFF, BFI), and others increasing the turnover for this segment from 0 to 5 Cr. Show less

Achievements• Initiated and completed brand registration with CSD (military canteen) & CPC (police canteen) resulting in addition of 5000+ outlets pan India.• Ensured availability of STEELE brand watches from 200 to 1000 retail outlets across India resulting an additional turnover of 22 Cr.• Accomplished sales planning, pricing strategies, schemes formulations, market mapping, product channelization, and Inventory management. • Worked closely with creative agencies like SAATCHI… Show more Achievements• Initiated and completed brand registration with CSD (military canteen) & CPC (police canteen) resulting in addition of 5000+ outlets pan India.• Ensured availability of STEELE brand watches from 200 to 1000 retail outlets across India resulting an additional turnover of 22 Cr.• Accomplished sales planning, pricing strategies, schemes formulations, market mapping, product channelization, and Inventory management. • Worked closely with creative agencies like SAATCHI & SAATCHI for planning and executing ATL/BTL/ In-store/ Online/ Outdoor Marketing and media plans.• Finalized and executed a Social Media Optimization strategy specifically targeting the youth for Brand awareness. Show less

Achievements• Performed a stellar role in setting up stores of 15000-18000 sqft. where each store was expected to have an estimated turnover of INR 40-50 Cr. per annum to be run by 40_45 people.• Finalized 8 properties at major locations in south Delhi covering all legal & commercial aspects.• Conducted retail audit to determine the market size, purchase pattern and the potential in the specified region to enable informed decision; handled core strategy team of project… Show more Achievements• Performed a stellar role in setting up stores of 15000-18000 sqft. where each store was expected to have an estimated turnover of INR 40-50 Cr. per annum to be run by 40_45 people.• Finalized 8 properties at major locations in south Delhi covering all legal & commercial aspects.• Conducted retail audit to determine the market size, purchase pattern and the potential in the specified region to enable informed decision; handled core strategy team of project launch.• Negotiated on company’s behalf for finalization of properties and to finalize all legal and commercial terms with landlords at lowest possible cost. Show less

Achievements• Overachieved target to 110% in the year 2006-07 and gained 4 days foreign tour package under the product in-charge incentive scheme.• Identified market gap and launched value-pricing fans, set up a separate channel, by appointing 24 distributors reaching 800+ doors within 1 year.• Introduced high-end premium luxury fans in partnership with Hunter fans co., US; established multi sales channels including B2B and B2C channels.• Streamlined operational processes and… Show more Achievements• Overachieved target to 110% in the year 2006-07 and gained 4 days foreign tour package under the product in-charge incentive scheme.• Identified market gap and launched value-pricing fans, set up a separate channel, by appointing 24 distributors reaching 800+ doors within 1 year.• Introduced high-end premium luxury fans in partnership with Hunter fans co., US; established multi sales channels including B2B and B2C channels.• Streamlined operational processes and cash flow management bringing down credit collection from 90 days to advance payment system. Show less

• Managed B2B/B2C business development.• Conducted seminar, road shows and career guidance talks to quantify leads and conversions.