Senior Media Relations Strategist
Cleveland, Ohio, Us
• Ran University Hospitals Broadcast Studio, bringing facility from ground zero to national prominence, putting doctors and UH stories regularly on network show like “Today,” “Good Morning America,” “Fox & Friends,” “The Early Show,” “ABC World News Tonight,” “NBC Nightly News,” “CBS Evening News,” “Larry King Live,” CNN, MSNBC, Fox News, NBC News Channel, CBS News Path, ABC News One, Fox News Edge, ABCNews.com, CNN.com to position University Hospitals as a leading health care provider both nationally and locally.• Identified stories for both external media and internal communications, producing unique and compelling stories for the system’s 26,000 employees and identified story elements for external media. Coordinated other content for internal and external audiences including web content, YouTube videos, and media for all the hospital’s social and emerging media needs.• Developed and implemented an online newsroom for the dissemination of digital assets, a content hub for local, regional, and national media to generate stories and download video, interviews, and other elements for news stories• Orchestrated shooting of network video and news stories, identifying, pitching, and coordinate stories for shows like “The Doctors,” worked with National Geographic Channel from pitching and planning to facilitating and executing of “Brain Surgery Live,” the first live televised brain surgery in U.S. history, and led crews for the Discovery’s "NICU" series, which entailed coordinating two months of shooting in the NICU at Rainbow Babies & Children's Hospital. Wrote press releases, handled all public and media relations for Rainbow• Voiced on-hold phone messages for the entire University Hospitals system