Vicharin Vadakan

Vicharin Vadakan Email and Phone Number

VP of Marketing at Pelican Parts @ Pelican Parts
Vicharin Vadakan's Location
Los Angeles, California, United States, United States
Vicharin Vadakan's Contact Details

Vicharin Vadakan personal email

n/a
About Vicharin Vadakan

Innovative executive leader with close to 20 years of Marketing leadership experience in brands that foster passion, from entertainment (Activision, Disney) to cars (Ford, Pelican Parts) to design (Adornably).An award-winning creative visionary who is just as strong directing the orchestra of agencies, developers, licensors, brand partners, teammates and other key constituents as she is rolling up her sleeves to directly manage campaigns or develop breakout creative that later wins an award.A Harvard MBA and MIT graduate who thrives in both start-up entrepreneurial and large, established corporate cultures. A team leader noted for an “ability to create and manage high performing teams”.

Vicharin Vadakan's Current Company Details
Pelican Parts

Pelican Parts

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VP of Marketing at Pelican Parts
Vicharin Vadakan Work Experience Details
  • Pelican Parts
    Vp Of Marketing
    Pelican Parts Jan 2015 - Present
    Head of both the Marketing and Catalog departments for Pelican Parts, responsible for overall Product Revenue growth at both Pelican and IHB Rennline. Overseeing online growth via PPC / Paid Search, Organic, E-Mail, Social, Re-Targeting, Referral and other channels. Foster our community via content creation, Forums, events (including founding Cars & Coffee with Pelican), direct media, work with influencers, PR and other outreach. Lead our in-house creative team, marketing campaigns and brand vision. Oversee the Catalog team responsible for product growth. Has helped grow and lead the company through two acquisitions. Developed the Marketing team from scratch. Shepherded the company through various phases of website redesign and UI improvement. Led creative that won a Communicator Award. Helped achieve several years of double-digit Online Revenue growth. Effectively work with over 300 vendors on partner promotions and events and product offerings, including launching the exclusive GarageGuard with Coverking. P&L, budget and KPI responsibility. Reporting directly to the CEO.Pelican Parts is more than the leading source of Genuine, OEM and Aftermarket parts for Porsche, BMW, Mercedes and other European vehicles. Everything we do is designed to give the car enthusiast an empowering and fulfilling experience to pursue their (and our!) love of cars. We are also a publisher of DIY content with over 4,500 tech articles and growing, and one of the largest Forums communities in the world where car enthusiasts come together. We are about PASSION, COMMUNITY and CONTENT.
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  • Adornably
    Cmo, Chief Marketing Officer
    Adornably Apr 2013 - Dec 2014
    Led the company's overall brand strategy, positioning, marketing communications, PR plan, product design, user experience, social media extensions and CRM. Spearheaded the campaign that led Adornably to win the 2014 Webby for the Best Mobile Shopping Experience, beating out companies such as Gilt and the Sprint Virtual Store. Launched social media channels that in one week achieved over 5x the fan base of more established competitors. Leveraged prior relationships to deliver significant marketing value at start-up costs.
  • Activision Inc.
    Director Of Marketing, Global Brand Management
    Activision Inc. Jan 2005 - Dec 2012
    Santa Monica, California, Us
    Led overall global brand strategy for the movie and Super Hero video game business, overseeing every aspect of the product’s journey from conception to franchise strategy to marketing communication plans to launch execution across a wide portfolio of brands at once, including Marvel, Transformers, Bond, The Walking Dead, Dreamworks and other licensed franchises. Launched the #1 movie game of the year in 2012, The Amazing Spider-Man, and one of the top video game franchises of all time, Marvel: Ultimate Alliance. Built and nurtured the 7-person Activision licensed BU marketing team. Innovative approach, attention to detail and creative thinking resulted in video game launches delivering 2x the sales of the next best competitor, and pre-orders 3x above like titles. Launched social communities that grew to hundreds of thousands of active users within months. Inspired game idea and viral marketing stunt for Deadpool drew 15 million viewers within a week. Promoted several times from Associate Brand Manager to Global Brand Manager to Senior Brand Manager to Director of Marketing.
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  • Ford Motor Company
    Marketing Manager, Suv Launch Planner
    Ford Motor Company Aug 2002 - Dec 2004
    Dearborn, Michigan, Us
    Directed the successful launch of the Ford Escape Hybrid and Volvo XC90 with focus on front-end consumer advertising, web presence, local ride and drive events and strategic partnerships. Revamped Volvo’s CRM strategy through revitalized owner clubs and creation of the Volvo Owner’s Welcome Kit, which became a best practice for brand positioning. Ford Marketing Leader, fast-track elite program for less than 5% of the company.
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  • Initiative Media
    Senior Media Planner
    Initiative Media 1997 - 2000
    New York, Ny, Us
    Supervised 3-4 person account teams to create effective media plans in a wide variety of industries, from software to beauty to entertainment. Primary lead on the Disney Channel, Physician's Formula, Odyssey Network and Sage Software accounts. Managed budgets from $300,000 up to $24mm.
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Vicharin Vadakan Skills

Strategic Partnerships Brand Management Strategy Marketing Marketing Strategy Digital Media Video Games Digital Marketing Integrated Marketing Marketing Communications Advertising Creative Direction Management Product Marketing Digital Strategy Crm Social Media Entertainment User Experience Strategic Communications Brand Development Interactive Entertainment Cross Functional Team Leadership Leadership Online Advertising Brand Awareness Mobile Marketing Content Strategy Casual Games Digital Distribution Online Marketing Monetization New Media Social Games Public Relations Interactive Marketing Customer Relationship Management

Vicharin Vadakan Education Details

  • Harvard Business School
    Harvard Business School
    Mba
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Bachelor Of Science

Frequently Asked Questions about Vicharin Vadakan

What company does Vicharin Vadakan work for?

Vicharin Vadakan works for Pelican Parts

What is Vicharin Vadakan's role at the current company?

Vicharin Vadakan's current role is VP of Marketing at Pelican Parts.

What is Vicharin Vadakan's email address?

Vicharin Vadakan's email address is vv****@****ion.com

What is Vicharin Vadakan's direct phone number?

Vicharin Vadakan's direct phone number is +131062*****

What schools did Vicharin Vadakan attend?

Vicharin Vadakan attended Harvard Business School, Massachusetts Institute Of Technology.

What are some of Vicharin Vadakan's interests?

Vicharin Vadakan has interest in Animal Welfare, Arts And Culture.

What skills is Vicharin Vadakan known for?

Vicharin Vadakan has skills like Strategic Partnerships, Brand Management, Strategy, Marketing, Marketing Strategy, Digital Media, Video Games, Digital Marketing, Integrated Marketing, Marketing Communications, Advertising, Creative Direction.

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