- Marketing strategy and planning- Campaign planning- Event management- Social Media management and personal branding- Lead on design & creative across all marketing assets and collateral (adobe creative suite), including all corporate brochures and downloads- Brand management, elevation and execution- PR, sponsorships and advertising- Lead on new website design & launch- Lead on all digital content & comms- E-newsletter re-design and creation- Departmental budget planning

Leading the Marketing & Communications team across our key marketing communications channels- digital (content strategy- video, web, SEO, social, e-marketing), PR, events and internal comms. Delivering on best practice & innovation, whilst maintaining a strategic ‘one firm’ approach.

Responsible for two teams – regional marketing covering each of our 7 offices, and digital marketing. I manage our regional marketing team with a particular focus on regional budgets, regional business planning and business development. I also manage the digital marketing team and am responsible for all digital comms such as website, content strategy, social media, and video production.

Responsible for scoping, implementing & project managing B2B & B2C digital marketing processes within a professional services environment. With a focus on: Strategic campaign planningSEO- on and off siteContent MarketingSocial Media, training and outreachKPI’s, analysis and testingDigital project management, including managing the business relationship with external design agencies

Marketing & business development manager. Senior management board member & responsible for marketing budget planning, marketing strategy and planning, setting & monitoring as well as delivering the strategic direction of all marketing communications, channels and assets across various destination sites and events.Create, manage and implement all integrated online/offline campaigns marketing campaigns- strategic, brand, event, membership and destination.Marketing budget management and planning.Lead on digital marketing including SEO, PPC, Social Media.PR & press liasonCreate digital marketing plan & strategically review online presence to produce audit & recommendations for improved functionality, use of social media and actions to improve reach, visibility and user experience.Liaise with marketing (including digital) agencies.Brand champion and lead.Lead on web site content strategy and redesign of content hierarchy to maximise ecommerce potentialDesign templates, create content schedules & write regular e-newsletters. Design on site posters, banners and associated promotional material, as well as offline advertising material for print.Social media best practice, training & content scheduling.

Planning and management of annual digital marketing for up to 400 conservation holidays per year and also 300+ National Trust holiday cottages.Web content management for all conservation holidays and holiday cottages.Project board stakeholder on creation of new image library CMS for website (National Trust Holiday Cottages & conservation holidays)Maximise e-commerce opportunities for National Trust holidaysCRM project board member defining requirements,and new CRM selection and development processMonitor and report on analytic data using OmnitureManage annual upload of annual programme of events to websiteProduce brief, assign film maker for creation of web videos.

One of two founders of this charity, I was involved in governance, trustee management, volunteer recruitment, developeing strategic partnerships with relevant organisations alongside the strategic management and setting the direction for the charity. I was responsible for marketing the charity whilst ensuring the strategic goals were reflected in the marketing material- imperative when seeking local government funding or seeking alternative funding routes.

I took this role on as the charity was winding down, but retained responsibility for ensuring volunteers and strategic partners organsiations in the Kettering/Corby/Wellingborough area knew of our presence and how we could support them, as well as guide the organisation, it's trustees and it's subsidiary charities through change management and the eventual closure of the charity.

As a member of a workers cooperative my sales and marketing responsibilities spanned both at operational day today duties such as order processing and customer liaison, operational management such as product and stock levels, supplier liaison, recruitment and label design and branding as well as strategic management for example decision making on key asset purchasing (warehouse, fleet etc).