In my current position, I direct user experience (UX), visual design, and storytelling of interactive articles and digital products for McKinsey Global Publishing. In collaboration with a cross-functional team of product managers, engineers, writers/editors, data scientists, analysts, art directors, and key stakeholders, I create user scenarios, wireframes, visual prototypes, workflows, and otherwise guide the end-to-end production of immersive, digital experiences. Using market research, a design system, and branding, I visualize data in a React.js ecosystem for browser-based and native app platforms. I also serve on the leadership committee to steer strategic planning and establish best practices that increase the efficiency of workflows. My key accomplishments include:• Originating publishings first D3 interactive data visualizations based on data analysis, which engendered a department-wide culture of innovation and ideation.• Designing reusable modules that increased the speed and efficiency of content creation and continuous improvement initiatives.• Implementing new data visualization, UX structure, and storytelling best practices that pushed audience engagement, resulting in 100–200K+ views per launch and several design awards.• Constructing systems to expedite the design process by instituting new development tools focused on cross-functional collaboration, quality assurance (QA), onboarding support, and project retrospective frameworks. • Developing and conducting a series of workshops with a focus on goal setting that improved collaborative processes.• Championing accessibility and awareness on the Reach and Engagement Committee by updating best practices and guidelines; promoting empathy through presentations; providing individual guidance; and mentoring designers to foster discovery, team building, and analysis.

As the design practice leader, I foster growth in our team, innovate on design processes, and lead UX and visual design for ThinkShout's most complex digital products for non-profit organizations like the Southern Poverty Law Center, healthcare institutions like Lehigh Valley Health Network, and ed tech organizations like Facing History and Ourselves.I advocate for design quality and best practices, leading design innovation and evolving work processes within the team. Working with strategists, I employ data analysis, UX research, and usability testing to inform prototypes, design decisions, and interactions. I collaborate with clients, strategists, producers and engineers to create sustainable, user-centered, and accessible digital products and design systems. Throughout every partnership, I build consensus among stakeholders translating client requirements into a clear and cohesive design strategy and vision.

Worked directly with small businesses, nonprofits and local governments to evaluate marketing needs and produce digital, print and branding. Built cross-functional teams as needed for robust digital products like MyHIVClinic, a website tool for physicians to access HIV treatment resources in the US, Europe and Africa.Established long-term iterative processes to help organizations improve their brand and digital presence, producing a range holistic digital and social campaigns for Washington DC Department of Health to curb the spread of HIV within the District.

Principle design lead, leading UX and visual design for largest clients in areas including; digital product design, advertising, campaign, and brand development. Designed cohesive initiatives to appeal to a target demographic and mentored a small team of designers. Determined UX and design best practices, driving innovation and process improvements, implementing tools such as Zeplin and Sketch to remain competitive amid emerging technology and market trends.Consulted directly with clients while creating consensus among executive stakeholders in order to integrate requirements and qualitative research into interactive wireframes and interface designs. Produced award-winning digital designs for clients like PFLAG, National Association of Home Builders, and Enterprise Community Partners. Created interface workflows and designs for integrations like Salesforce and MailChimp.

Designed digital and print marketing materials for clients like The International Consumer Electronics Show (CES), and the National Trust for Historic Preservation.

Designed print marketing materials and branding for local non-profits including Planned Parenthood of Maryland the Salvation Army.

Worked on advertising and branding campaigns for large national clients such as Sprint and Legg Mason Funds.