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Award-Winning Global Marketing Executive Growing Brands & Engaging Consumers As a marketing executive, I merge creativity, endless curiosity, inventiveness, a passion for the brands I represent, a deep understanding of data analytics, and a fine-tuned instinct for what consumers will buy to develop award-winning strategies that grow brands, profits, and customer bases. My focus these days is working with companies making a positive impact in the world.... thus SAMBAZON.Previously, as CMO at Traditional Medicinals I transformed the department from MarCom centric to brand builders focused on growth, performance metrics, e-commerce expansion, driving relevance with consumers, and launching medicinal offerings such as herbal lozenges. The business grew 60% in 5 years in a flat category and doubling households. My team established a new brand logo and visual identity and we supported the efforts to build social impact awareness and herbal education.As Vice President of Marketing for Ghirardelli Chocolate Company, I managed and empowered a brand management, innovation, and creative studio team of 25 in updating the branding of this 160-year old company. I drove the communication initiatives that spanned TV, print, digital, sampling, merchandising, and PR and my highly engaged team crossed product lines and functions to deliver the results. Achievements at Ghirardelli include:* Boosting its market share by 55% and growing the top line $175M in four years in a flat market. * Creating a four-year pipeline that generated $25MM per year, ½ of the company’s growth, with an innovation platform that will bring in an additional $25MM over three seasons. These strategies resulted in the acquisition of more than 1MM new households and increased incremental volume by 80%. Highlights of my career at Nestlé Dreyer’s Ice Cream, where I served as Brand Director and Senior Brand Manager and for several multi-million portfolios, include:* Receiving recognition with the Cronk Leadership Award, the Nestlé Hit Parade Award for international work in nutrition health, and wellness, the Nestlé Very Best Marketing Award, and a Gold Effie for creativity and growth results. Key skills include integrated marketing strategies, brand architecture, consumer insights, and team leadership.
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Chief Marketing OfficerSambazon Oct 2022 - PresentSan Clemente, Ca, UsSAMBAZON is the first organic, fair trade açaí company, purchasing directly from wild harvesters in the Amazon, safeguarding the biodiverse plants and animals of the rainforest, investing in communities and bringing the delicious powers of aćaí to the world.
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MemberThe Cmo Club Apr 2022 - Mar 2024San Francisco, Us -
Independent CmoFreelance May 2022 - Oct 2022Working in a CMO capacity for clients who need strategic support, team development and organization, and communications plans, consumer insights and channel advice.
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AdvisorGearup Sports, Inc. Jan 2021 - Jul 2022Hillsboro, Oregon, Us -
Chief Marketing OfficerTraditional Medicinals, Inc. May 2017 - Mar 2022Rohnert Park, Ca, Us“We connect people to the power of plants to change lives.” As a B-corp and organic, purpose-driven company with a solar powered factory, Traditional Medicinals serves multiple stakeholders from the collectors and harvesters, to employees, external partners, consumers and the planet.Serve on the Executive Leadership Team to evolve from the 4th largest bagged tea company into a botanical wellness company. As a team, design the organization to meet the future vision, develop long term innovation and investment plans, manage risks and opportunities, drive education of medicinal herbs, and nurture purpose through company culture. -
Vice President, MarketingGhirardelli Chocolate Company Dec 2012 - Jan 2017San Leandro, Ca, UsServe in top marketing position for $555M company with multiple product lines across sales channels that include wholesale, retail, e-commerce, and professional. Manage financial goals, strategies, investment plans, business risk, and development of corporate culture. Direct all communication investments across TV, print, digital, sampling, merchandising, and PR. Prepare crisis communications and PR kits. Ensure regulatory compliance. - Engage and lead a marketing, product development, and creative studio team of 25. - Delivered $175M in top line growth in a flat category, a 25% increase in profits. - Grew partnerships with retailers that include Target, Walmart, and Walgreen’s. -
Director Of MarketingNestle Usa Jan 2007 - Nov 2012Vevey, ChLed a team of 10 direct reports in creating integrated marketing communications for multiple brands across print, radio, web, consumer events, and social media. - Managed $42M budget for $900M portfolio.- Achieved 5% Compound Annual Growth Rate (CAGR) in a flat category, growing frozen snacks business from $725M to $900M.- Reduced costs by multiple thousands of dollars while maintaining consumer preferences.- Attained Cronk Leadership Award and Nestlé Hit Parade Award for international initiatives in advancing nutrition, health, and wellness. -
Sr Brand Manager, Better For YouDreyer'S Grand Ice Cream 2003 - 2006Walnut Creek, California, UsManaged $20M budget for $220M portfolio. Drove the first marketing program for newly acquired Skinny Cow brand, facilitating the integration of the brand across functions that included production, quality, compliance consumer experience, inventory, SKU, and payables. - Created new packaging design and implemented strategies across print, web, magazine, PR tours and a unique grassroots event that garnered a Reggie Award.- Recognized with Nestlé Very Best Marketing Award for Health and Wellness. - Developed two new products that enabled Skinny Cow to be recognized with #1 Better For You Cone. -
Senior Brand ManagerE. & J. Gallo Winery 2001 - 2003Modesto, California, Us- Drove the comprehensive and complex rebranding of the Gallo name for $375M wine portfolio that spanned ultra-premium to economic wines. -
Brand Manager, Consumer PromotionsE. & J. Gallo Winery 1999 - 2001Modesto, California, Us
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Associate Brand ManagerE. & J. Gallo Winery Sep 1996 - Sep 1998Modesto, California, Us
Vicki Isip Skills
Vicki Isip Education Details
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The University Of Chicago Booth School Of BusinessMarketing -
Cornell UniversityArt History
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Marymount High School
Frequently Asked Questions about Vicki Isip
What company does Vicki Isip work for?
Vicki Isip works for Sambazon
What is Vicki Isip's role at the current company?
Vicki Isip's current role is Chief Marketing Officer.
What is Vicki Isip's email address?
Vicki Isip's email address is vi****@****als.com
What is Vicki Isip's direct phone number?
Vicki Isip's direct phone number is +151034*****
What schools did Vicki Isip attend?
Vicki Isip attended The University Of Chicago Booth School Of Business, Cornell University, Marymount High School.
What skills is Vicki Isip known for?
Vicki Isip has skills like Consumer Products, Customer Insight, Brand Management, Brand Architecture, Shopper Marketing, Product Innovation, Product Development, Consumer Insight, Trade Marketing, Brand Equity, Marketing Communications, Digital Strategy.
Who are Vicki Isip's colleagues?
Vicki Isip's colleagues are Joyce Pantoja, Igor Nunes, Leonardo Soares, Ricardo Oliveira, Alan Ferreira, Rebecca Passos, Stephanie Guimarães.
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