Vicki Andersen Email & Phone Number

Appleton, Wi, Us

Appleton, Wi, Us

Appleton, Wi

Coordinate, manage and develop brand plans, future strategies and objectives for the Water-Right brands, Private Label, and Commercial & Industrial. Provide program/marketing support to Water-Right customers with product advertising and custom marketing needs. Manage marketing strategies for private label brands while maintaining their brand presence/identity in marketplace. Manage website content & social media efforts. Create marketing plans/programs to increase brand awareness to ensure brand presence in online and offline market channels. Develop new promotional material, manage vendor relationships, coordinate internal corporate identity and marketing efforts.

Green Bay, Wisconsin Area

Execution of concepts and designs for direct mail packages and premiums. Create concepts, design and execute direct mail pieces whose messages are visually compelling and generate response; execute the creative strategy and ensured that projects are completed on established schedule targets. Produce final art work suitable for production on various print platforms including flexo and conventional presses.• Responsible for concept, design, custom dielines and typography execution of innovative direct mail packages.• Develop paper premiums such as greeting cards, calendars, booklets, sticker sheets, gift items and other printed material from concept to completion.• Responsible for accurately updating repeat files for re-production across various print platforms as assigned.• Collaborate with Creative Director, account teams, end-clients and production resources to identify project needs and design finished product to support the end-client’s marketing objective.• Work on high-profile accounts that are complex, fast-paced, non-routine and vary greatly in scope.• Establish priorities for assigned tasks for self and often works concurrently on multiple complex tasks with challenging deadlines.

Green Bay, Wisconsin Area

Delavan, Wi

• Member of the Pentair Branding Certification Team, approver of all re-branded literature and web imagery• Leader of a team to re-brand the Pentair brand identity that consisted of multiple brands • Created a wide array of marketing/sales literature and technical publications as part of the Marketing Communications Team• Provided graphic design support across many company wide product lines which included trade show graphics, sell sheets, cut sheets, catalogs, price lists, pro and retail carton packaging and promotional ads in publications• Provided branding guidance and private labeling to external sales reps/customers/dealers/distributors • Created an in-house photo studio and also coordinated/executed photo shoots to provide product imagery for web/marketing materials• Created and edited videos and graphics for e-learning modules• Edited SolidWorks exports for technical manuals and retail and private label carton packaging• Populated and maintained image/project collections via cloud-based Widen (DAM) digital asset management software

Milwaukee, Wi

• Directed the design, layout and traffic of The Daily Reporter & The Wisconsin Law Journal daily• Managed multiple design projects, including special sections and other custom publishing• Worked with editor on a daily basis on news layout design, preparing information graphics and logos as necessary• Maintained constant communication with advertising and editorial to facilitate incoming projects• Worked with the advertising department on ad creating/design for The Daily Reporter, The Wisconsin Law Journal• Prepared publications for printing which includes pre-flighting and working with print vendor to ensure successful project completion

Milwaukee, Wi

• Created visual themes/standards for the Sigma-Aldrich family of companies• Designed international marketing and promotional materials that included ads, catalogs, sell sheets, direct mail, DVD and CD-media packaging while maintaining brand identity• Created website graphics for sigma-aldrich.com• Coordinated and designed 4-color ads for domestic and international publications • Coordinated and designed the Aldrichimica Acta quarterly magazine• Designed domestic and international tradeshow exhibits including all company events• Designed media materials for domestic and international sales meetings• Creation of media materials for universities throughout the U.S. and other trade shows• Conducted/directed photo shoots • Collaborated with management to create an in-house photo studio to save money on freelancing photography• Worked with engineering to create product labeling for manufactured products• Obtained quotes and schedules for various projects

Menomonee Falls, Wi

• Designed brochures, sell sheets, signs, ads, tradeshow graphics and covers for pricebooks and technical manuals• Designed print advertisements for Popular Mechanics magazine• Conducted photo shoots, photo scanning, photo re-touching and manipulation• Performed 4-color press checks with the in-house printing service

New Berlin, Wi

Designed brochures, sell sheets, signs, ads, tradeshow graphics and covers for pricebooks and technical manuals

Administrative duties, payroll, accounts payable/receivables, data entry, employee time management.

Bfa, Graphic Design

Photography

Liberal Arts And Sciences/Liberal Studies