Vickie Henry Email & Phone Number

Amsterdam, North Holland, Netherlands

Hong Kong, Hong Kong Sar

Edinburgh, United Kingdom

I provide freelance PR support to a range of clients, from PR agencies to tech companies. My freelance PR services include:- Project management for global campaigns- Developing new business proposals- Creating strategies and PR plans for new clients- Writing and pitching to the media (press releases, opinion articles, thought leadership, 'how to' guides and more) - Drafting engaging blog and social media content- Securing interviews and journalist 1:1’s - Researching markets and media opportunities - Creating media lists and forward features lists

Edinburgh, United Kingdom

Account Management- Provided strategic direction for planning, media, reporting and stakeholder engagement - Delegated activity appropriately within the team and oversaw the implementation of account activity- Ensured creativity and fresh thinking was maintained on each campaign and that activity continued to meet KPIsLeadership- Line managed several members of the team - being there to answer questions, provide support and mentorship on a day-to- day basis.- Delivered formal appraisals, conducting annual reviews and setting objectives to ensure a clear roadmap for progression for each team member- Led by example - maintained a positive can-do attitude, encouraged an atmosphere of trust and accountability, established a problem solving ethic, and demonstrated hard work, dedication and commitmentBusiness Strategy- Played a leading role in the forward planning, vision and strategic direction of the agency- Understood the financial position of the business at all times- Oversaw to the daily smooth running of the agency - Championed internal systems and implemented new internal systems to streamline efficiencyNew Business- Responsible for driving new business via word of mouth, networking, tender process and more- Regularly drafted engaging new business proposals and pitched to win business- Identified opportunities to 'up-sell' to existing clients, converting more capital for the businessAccount Delivery- Account lead on key accounts and liaised with clients on a daily basis to provide campaign updates and sound communications advice- Developed rock solid client strategies and PR plans designed to meet PR objectives- Identified news stories and drafted into well-written newsworthy content- Pitched to the media on a daily basis to secure PR opportunities,- Monitored the press for client coverage and managed all media reporting to clients

Edinburgh, United Kingdom

Key Responsibilities:- Managing, organising and executing PR campaigns for clients including catering, housing and care and property clients- Working directly on Holyrood Partnership website to upload content, including press releases and media coverage (using Wordpress) with a strong focus on boosting Holyrood’s SEO- Use of social media management platform, Hootsuite, and Google Analytics to analyse performance of company web content and social media - Writing newsworthy content for clients through press releases, opinion pieces and web copy

London, United Kingdom

Key Responsibilities:- Working closely with the sales team to assist with all national and international clients.- Carrying out market and store research of competing stores – Creating and analysing brand/store comparisons, creating new store pages and researching potential clients across the globe.- Use of Microsoft Word, Microsoft Excel and Power Point on a daily basis - Dealing directly with all clients based in the UK and internationally – Updating them on celebrity appearances and press updates, as well as requesting selling information regarding the brands performance within their store and providing support for clients to help sell the brand.- Travel to Paris for international sales markets, as well as assisting the London sales market – a showcase of the company's latest collection to fashion buyers from across the globe

London, United Kingdom

Key Responsibilities:- Managing social media such as Instagram, Twitter and Facebook, as well as and blog content, organising administration and garment logistic using Wordpress, Microsoft Word, Excel, PowerPoint and Outlook- Photographing new products using EOS Utility and touching up and cutting out using Photoshop CS4.- Visually merchandising the boutique every week to fit the ‘theme of the week’.- Researching and updating the webpage on a weekly basis.- Responding to press requests, arranging press loans to various magazines for media coverage, meeting with stylists to provide appropriate garments for clients

Master Of Arts (Ma Hons), History

Activities and Societies: University of Glasgow Swimming and Water polo Club

Education record