Vickie Perez Email & Phone Number

Miami, Fl, United States

A decade of experience in real estate investment in Miami with a keen focus on income-producing properties, buyer representation and sellers' marketing.

Miami, Florida

Strategic Planning, Advertising, Portfolio Management, Customer Marketing, Innovation, Global Lead• Marketing lead for strategic plan development of US start-up transition• Leading portfolio strategy, launch campaign and commercial plan for Sparkling product line• Leading comms strategy - media, digital, social, influencer - and creative briefing processes• Directing customer marketing, consumer platforms, advocacy, content, PR and events• Integral to the recruitment and creation of the marketing, and agency support teams

Miami/Fort Lauderdale Area

Strategic Planning, Partnerships, Trade Advocacy• Led strategic direction of the portfolio and all aspects of brand management.• Developed strategic partnerships with entities such as RUSH philanthropic, CNE, Lucky Rice Food Festival, Tribeca Film Festival, among others.• Drove collaboration within local and global matrix structure as part of the NAM Hub• Developed go-to-market and brand strategy for Oxley Gin, a small batch craft Ultra-Premium brand

Miami, Fl

Strategic Planning, Partnerships, Trade Advocacy• Led PR, trade advocacy, experiential platforms and development of direct reports. • Led the launch of the company’s first fore into reality entertainment with America’s Bartender, a series that followed bartenders through Bombay Sapphire’s signature bartender competition. The series achieved 14MM views and was the top performing show on GQTV during its launch.• Developed the social media presence and CRM for the brand, including the launch of Instagram brand presence, growth of 10% Facebook engagement and 10 times the Twitter following and Facebook fan growth from 240K to 1MM• Succeeded in managing through the matrix organization and the cross-functional relationships with customer marketing, global, trade marketing, national accounts, field marketing and sales teams.• Developed go-to-market and brand strategy for Oxley Gin, a small batch craft Ultra-Premium proposal.

Miami, Fl

Digital Media, PR, Experiential Marketing • Led experiential platforms including pop-up branded events and the extension of strategic partnerships within passion platforms such as golf, tennis, horse-racing and film. Examples include GREY GOOSE Blue Door, Sundance Film Festival, US Open Tennis, Breeder’s Cup, Emmy Awards and Cinema Society. Achieved an increase of consumer touch points to 1.6MM consumers (+44% vs. prior year), with a budget decline.• Reformulated brand events platform and strategy, achieving $600K in savings while doubling the impact of PR and social presence and amplification.• Led PR and the strategic management of press engagement and outreach, curation of media experiences and generation of positive coverage across all GREY GOOSE expressions, including live TV interviews and branded segments.• Directed Digital and Social Media, managing paid, owned and earned media channels and engagement platforms, achieving 14% engagement (up from 0%), well above industry average. Managed the relationship between agencies, internal and external key stakeholders, and Global as lead market. Led design, development and launch of greygoose.com.

Miami, Fl

Advertising, NPD, Brand Visual Identity, Events• Managed advertising and led US launch of new global ad campaign; responsibilities included briefing, creative development, execution, budgeting, and interfacing with Global.• Directed NPD for Bacardi Flavored Rums, including development of creative brief, ideation, research, flavor development and packaging.• Led the development and implementation of new brand visual identity standards for the US.

Miami, Fl

Digital, Media, NPD, Budgets, Analytics, Strategic Partnerships• Led Digital, Mobile and Social Media launched the first PPC campaign for the company and the spirits industry. Managed ATL communications and traditional media for both national and local TV, OOH and radio buys. • Developed and launched Seven Tiki Spiced Rum, including liquid formulation, research, packaging, launch strategy, POS, etc.• Led the national repack effort for BACARDI Party Drinks, including briefing, research, testing, etc.• Managed the national BACARDI trademark budget ($90MM), including brand and field resources.• Managed the relationship between Bacardi USA and Rums of Puerto Rico; fostering the company’s governmental relationship, resulting in double the funding of their marketing support from $12MM to $25MM.

Santo Domingo, Dominican Republic

• Co-founded start-up of this self-owned, laser beauty and health services business, the first of its kind in the country.• Managed all areas of the business including concept, research, development, marketing, contract negotiations, hiring, staffing, training, retention and salary planning, finances, accounting, capitalization, legal affairs, and sell-out negotiation.• The operation was sold for profit in 2008 and is running under new management.

San Juan, Puerto Rico

Innovation, Go-to-Market strategy, P&L/Budget Management, Intern Program• Managed and implemented the INNOVATIONS and New Product Introduction process from strategy to implementation for the market and providing strategy, tactics and support for the region, relaying best practices and results back to US Headquarters and senior management.• Managed Strategic planning, sales and revenue development programs. Examples include a Six Sigma price optimization project for the Post-it® and Scotch® Brand portfolios which led to an improvement of unit sales of 5%; and the increase in Post-it® Brand that increased overall penetration by 46%.• Was responsible for P&L, ROI and budget management and analysis for all 3 divisions serving as main contact for the Caribbean Region for both Headquarters and local markets. • Spearheaded the first company interns program for the department, managing selection, training, supervision and outsourced personnel administration.

San Juan, Puerto Rico

Sampling programs, Creative Development, Promotions• Managed promotional, advertising, and production agencies; responsible for briefing, creative direction, timelines, budgets, etc. for the division.• Conducted mass product sampling strategies and implementation, supporting efforts to shift towards a more profitable product mix achieving a 6% improvement.

Santo Domingo, Dominican Republic

Advertising, Promotional and Retail Development, P&L, Budget, Intern Program• Planned and implemented the first 360° marketing and ad campaign in market for Scotch® Super 33+ brand.• Implemented end-user sweepstakes and hardware retail sales incentive programs through indirect distribution channels resulting in a 39% unit increase for the year, after a 3-year downward trend.• Managed the division budget and P&L, including analysis and ROI studies.• Pioneered the first student intern program for the company and the first market study and distributor loyalty program for the division.• Led several Six Sigma projects resulting in increased profitability and process streamlining.• Promoted and transferred to the Caribbean Headquarters in Puerto Rico-a first movement of this kind in company history.

Santo Domingo, Dominican Republic

Brand Education, Business Analysis, P&L, Budget, Pricing• Organized and implemented end-user and distributor product training seminars and sales incentive programs, managed the strategic business planning process.• Performed all financial analyses, evaluated price changes and sales results, and assisted in tracking divisional budgets.• Organized division activities and meetings.

Santo Domingo, Dominican Republic

Budgets, Finance, Administration• Performed all financial analyses and evaluated price changes and sales results.• Organized divisional activities and meetings.• Assisted in tracking divisional budgets.

Bachelor'S Degree, Business Administration

B.Sc. - Magna Cum Laude

Masters Degree, Financial Management

M.Sc. - Cum Laude

Masters Degree, Financial Management

M.Sc. - Cum Laude

Business Diploma, Business Administration

Lémania Business Diploma, Ecole Lémania: Lausanne, Switzerland

High School

Activities and Societies: President-Junior year, high school Vice President-Senior year, high school Extracurricular activities: water.

Diplome D'Etudes De La Langue Francaise (Delf), French Language

DELF is the official French proficiency test administered by the Centre International d'Etudes Pedagogiques.

Css,Certified Specialist Of Spirits, Spirits