Vicki L. Email & Phone Number

Los Angeles, Ca, Us

Purchase, Ny, Us

Designing for the primary care member experience to drive member activation and engagement.

Richmond, Va, Us

Led design on the digital experience team driving improvement of the member experience across web and app for the credit card products.

Pasadena, California, Us

Bümo provides on-demand subscription learning and childcare solutions.

Columbia, Md, Us

Client: Meta Portal

Columbia, Md, Us

Clients: Meta Portal, Forever21

Bern, Bern, Ch

• Worked directly with the CEO to redesign a mask drawing filter feature to reduce user drop-off• Designed and shipped a new user flow, high-fidelity wireframes, and prototype with multiple iterations based on feedback

Bankside, London, Gb

Client: Google Nest• Created media plans across channels: TV, Print, Radio, OOH and Digital • Evaluated vendor proposals to recommend the most strategic approach per campaign goals and KPIs• Managed communications between vendors and client including partnerships with local and national TV channels, print publishers and B2B publishers• Partnerships include The Atlantic, Dwell, WSJ, and The Late Night Show with Stephen Colbert • Led B2B internal and external communications• Facilitated Brand and B2B campaign implementation, optimization, trafficking and monitored campaign activities

Bankside, London, Gb

Client: Google Nest• Conducted quarterly competitive brand reports analyzing quarterly and YoY media investment • Using media research tools, helped create audience segments that were translated into media and comms behaviors • Managed quarterly media budgets and each campaign’s billing cycle - issuing the contract authorizations, budgets, and owning the reconciliation process

Bachelor’S Degree, Psychology; Business (Marketing) Minor

Ux/Ui Design

Spring Semester Abroad