Vicki Sagar (Nee Shiel) Email & Phone Number

Remote / Berlin

Leeds, England, United Kingdom

Leeds, United Kingdom

Freelance content strategy, marketing, communications, campaigns, writing, editing, social, digital. Expertise in tech, startups and plant-based food. Currently on maternity leave.

Global

As Global Group Head of Content I was responsible for content and external communications across five international businesses spanning sectors including technology, education and real estate, and locations including the US, Vietnam, Costa Rica, Nigeria and Bulgaria. I worked with the Chief Marketing Officer to build and drive the business case for growing.

Leeds, West Yorkshire, United Kingdom

I pressed pause on this passion project when I became pregnant and a global pandemic struck. But I'll continue to dip my fingers and toes in the world of plant-based food in the form of plant-based cookery workshops, events, collaborations and the like.

London / Manchester / Leeds / UK

Leeds, United Kingdom

Promoted to Head of Content and Learning, bringing the organisation's learning team and Digital Business Academy into my team.

UK

Promoted to Head of Content across both Tech City UK and Tech North, leading the content teams across both organisations.Worked as key member of the team that delivered the merging and re-branding of the two organisations to become Tech Nation, covering the whole of the UK.

Manchester, England, United Kingdom

Hired as Content Manager and promoted to Head of Content. Built and led a new content team covering marketing, content, editorial, communications, design and research.Conceived and led initiatives including new website, Northern Tech 100 League Table, Northern Tech Investment Index, and an 'ecosystem map' to shine a light on the digital businesses.

Led content strategy and production for Hiscox’s business and home insurance audiences with editorial, video, content campaigns and SEO activity, supported with paid socialMore than doubled visits, users and page views to the Hiscox Small Business Knowledge Centre in 10 monthsLed a creative content campaign to leverage Hiscox’s sponsorship of the Sunday.

London, United Kingdom

• Leading the content team in producing inspiring, educational and motivational content for an international audience (7+ million customers), demonstrating how our website-building software can be used to launch exciting.
• Website editor for www.moonfruit.com/blog - the revamp of which saw page views rise from 27,000 in May to 85,000 in October.
• Building and executing a content strategy aimed at acquisition, retention, engagement and brand-building - keeping existing customers happy and attracting new ones.
• Identifying and developing a range of topics, themes, series, formats and guidelines to cater for audience needs, building their love for the brand.
• Editing and producing creative content ranging from how-to, interview and feature articles, to customer story videos, guides, emails, ads, infographics, and campaigns such as our project at retail pop-up Boxpark.
• Performance analysis using a bespoke content ‘dashboard’ and Google Analytics.

London, United Kingdom

• Building Knight Frank’s profile as a thought leader in the prime global property market with indices, articles and research reports that regularly featured in the national press (including the Knight Frank Global.
• Producing the world’s first Vineyard Property Index, as featured in the Financial Times.
• Making economic and prime property data both accessible and interesting to an audience spanning prospective house buyers, property professionals and ultra-high-net-worth advisors.
• Editor of www.knightfrank.com/globalbriefing which I played an instrumental role in building and launching.
• Assistant editor of The Wealth Report (annual flagship publication).

• Researching and writing in-depth editorial features for a readership of teachers and education professionals.
• Tackling topics from behaviour problems in the classroom to child prodigies, the sexualisation of children and the state of school dinners in the aftermath of Jamie Oliver’s high-profile campaign.
• Interviewing celebrities including Rory Bremner and Jamelia for the weekly ‘My Best Teacher’ feature.

• Writing news stories and features for the magazine and website, working to daily deadlines, attending industry events, press briefings and government select committee meetings; interviewing government ministers and key.
• Promoted to transport editor shortly after joining, covering high-profile stories including Heathrow expansion, the London Olympics, HS2, Crossrail and climate change.

Newcastle Upon Tyne, United Kingdom

• Managing a group of eight clients for a full-service advertising agency, writing creative briefs and contact reports, managing production schedules, and working with copywriters and designers in the creative process.
• When the agency pitched to re-brand and produce a Northumbrian Water staff magazine, my suggestion of the name Unplugged was chosen as the preferred title by the client and the agency went on to win the contract to.

Education record

Postgraduate Certificate In Magazine Journalism, Journalism

Education record