Dynamic and diligent Senior Marketing Specialist highly regarded for over 20 years of progressive experience in brand development and event planning for industry leaders. Builds and maintains lasting relationships with key stakeholders and external agencies, driving company objectives through a people-focused approach. Assesses needs, develops proposals and presentations, and manages logistical coordination of events and projects for multiple clients. Specify and conduct market research. In role with harmon.ie, secured and managed sponsorships and negotiated vendor rates while executing trade events with budgets exceeding $300k, including calculating ROI. Partnered with agencies and teams to create and support content for digital advertising and social media such as videos, case studies, and infographics. Maintained corporate branding across media.
Listed skills include Lead Generation, Social Media, Public Speaking, Marketing Strategy, and 20 others.