Vicki Da Silva Email & Phone Number

Washington Dc-Baltimore Area

Manage event operations and services for ASID's annual in-person conferences, meetings (both internal and external) and tradeshow engagements in order to develop exceptional experiences that serve and benefit members, stakeholders, board of directors, and staff.

Plan, coordinate, execute, and report revenue-focused marketing programs for the US market. Work closely with colleagues in Sales, SDR, and Channel to achieve CATO’s targets and KPIsCreate a pipeline of events across the US market that help raise CATO’s brand awareness, position the business as the domain authority for security and networks, and drive new demand and upsell opportunities.Manage and monitor the USA Field Marketing budgetSupport the channel team with field marketing-related initiatives

Sheboygan Falls, Wisconsin, United States

Created, planned, and hosted events for community leaders, qualified prospects, and referral sources. Maintained and improved organization’s reputation and positive image. Consulted with prospects and their families on assisted living and memory care needs and preferences. Built productive relationships with industry partners and referral sources. Partnered with leadership to develop sales strategies based on competitive intelligence, pricing, and strategic marketing. Achieved sales targets in part due to launch of marketing plan, executed in collaboration with advertising agency.Raised facility occupancy despite complications presented by the COVID pandemic. Built trust with residents and their family members, including introducing them to staff that would be caring for their loved ones, and checked back with them numerous times following tours to answer questions and build trust.Grew brand awareness 20% via collaborations with Marketing to execute marketing initiatives, including implementing social media and print campaigns. Recreated website and newsletter, and expanded the mailing list.

Effectively manage vendor and manufacturer relationships to ensure projects are completed on time and within budget, achieving a 100% customer satisfaction rating.Assess the scope of each customer’s project to develop unique item recommendations, creating engaging visual presentations to deliver these ideas.Determine customer needs by conducting or specifying the appropriate market research.Lead comprehensive product launch activities and drive sales 50% by promoting available products post-launch.Monitor sales trends for key products and plan demand forecasts to effectively balance achieving target service levels with maintaining appropriate inventory levels.