Vicky Arvanitakis Email & Phone Number

Athens, Gr

Athens, Attiki, Greece

- Responsible for setting the marketing strategy (offline & online) in line with iRobot's strategy and objectives- Building, executing and reporting of marketing campaigns, both offline and online- Management and allocation of marketing budgets- Develop and measure the entire digital marketing strategy- PR development of product and brand portfolio- Responsible for retailers' PoS/in-store materials as well as all marketing activities - Responsible for in store… Show more - Responsible for setting the marketing strategy (offline & online) in line with iRobot's strategy and objectives- Building, executing and reporting of marketing campaigns, both offline and online- Management and allocation of marketing budgets- Develop and measure the entire digital marketing strategy- PR development of product and brand portfolio- Responsible for retailers' PoS/in-store materials as well as all marketing activities - Responsible for in store merchandising and keeping brand visibility up-to-date- Responsible for retailers staff training- In charge of all the ATL and BTL activities Show less

Greece

- Responsible for developing both the online and offline Communication strategy- Design annual marketing communication plan (both online and offline)- Manage all brand and product campaigns to raise brand awareness, ensuring consistency across all internal and external communications- Plan & execute all integrated advertising materials & 360 marketing campaigns- Manage advertising budget with ongoing monitoring & forecasting- Collaborate & liaise with internal partners &… Show more - Responsible for developing both the online and offline Communication strategy- Design annual marketing communication plan (both online and offline)- Manage all brand and product campaigns to raise brand awareness, ensuring consistency across all internal and external communications- Plan & execute all integrated advertising materials & 360 marketing campaigns- Manage advertising budget with ongoing monitoring & forecasting- Collaborate & liaise with internal partners & external PR / Media agencies- Implement and leverage sponsorship action plans at an ATL and BTL level- Prepare and provide educational material related with the brand for employees- Ongoing monitoring of activities of the competition (incl. price monitoring), situation on the market and market development trends, report on them and suggest corresponding activities- Conducting research on potential clients, leads and projects- Analyze and produce reports regularly for market structures, competition, consumer trends and insights. - Manage multiple work streams for various types of digital projects (e.g. web-site design, web-site development, banner advertising, etc.)- Full P&L management of the budget- Support internal comms specialist with staff engagement and comms activities, including monthly newsletters Show less

Greece

-Manage portfolio of accounts/ brands in post-contract-signing phase-Developing creative and effective communication strategies for assigned brands and product portfolio in assigned markets-Propose and implement strategies to take advantage of market opportunities -Develop creative briefs and brand campaigns for assigned brands-Daily management of external agencies that include public relations, social media, advertising, creative, and event production agencies-Working cross… Show more -Manage portfolio of accounts/ brands in post-contract-signing phase-Developing creative and effective communication strategies for assigned brands and product portfolio in assigned markets-Propose and implement strategies to take advantage of market opportunities -Develop creative briefs and brand campaigns for assigned brands-Daily management of external agencies that include public relations, social media, advertising, creative, and event production agencies-Working cross departmentally (digital team, creative team) to get the best creative solution for each client-Provide strategic input and direction for the assigned brands, developing style guides, templates, and other materials and events, while keeping each brand’s vision, mission, and objectives in mind Show less

Greece

- Serve as the primary point of contact between executives and internal/external stakeholders- Assist executives with special projects, ensuring deadlines are met and objectives are achieved- Monitor the progress of projects and provide regular updates to executives- Conduct market research to identify new marketing opportunities and trends- Analyze competitor marketing strategies and provide insights to enhance the marketing efforts- Assist in the development, execution… Show more - Serve as the primary point of contact between executives and internal/external stakeholders- Assist executives with special projects, ensuring deadlines are met and objectives are achieved- Monitor the progress of projects and provide regular updates to executives- Conduct market research to identify new marketing opportunities and trends- Analyze competitor marketing strategies and provide insights to enhance the marketing efforts- Assist in the development, execution, and analysis of marketing campaigns- Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials- Track and report on the performance of marketing campaigns, using data to inform future strategies- Assist in the production of marketing collateral such as brochures, presentations, and videos Show less

Athens Greece

- Responsible for all the organizational aspects- Production scheduling and budgeting- Managing all production activities and operations including studio and remote site productions, scheduling equipment and personnel- Consulting with producers and directors to determine most efficient execution of production design including staging and lighting environment- Directing technical production staff in set-up and operation of remote site production activities, maintains production… Show more - Responsible for all the organizational aspects- Production scheduling and budgeting- Managing all production activities and operations including studio and remote site productions, scheduling equipment and personnel- Consulting with producers and directors to determine most efficient execution of production design including staging and lighting environment- Directing technical production staff in set-up and operation of remote site production activities, maintains production standards and quality control- Producing and directing all special events & projects- Partnering up with Marketing and Sales department to efficiently coordinate projects- Participate in annual station budget preparation and provides input in long rage television production planning Show less

- Responsible for managing the production workflow- Oversee the production schedule and ensure timely delivery of all projects- Coordinate with creative, account management, and production teams to track project progress and deadlines- Manage the availability and utilization of production resources, including equipment and personnel- Ensure that all production resources are used effectively and efficiently.- Liaise with external vendors and suppliers to procure necessary… Show more - Responsible for managing the production workflow- Oversee the production schedule and ensure timely delivery of all projects- Coordinate with creative, account management, and production teams to track project progress and deadlines- Manage the availability and utilization of production resources, including equipment and personnel- Ensure that all production resources are used effectively and efficiently.- Liaise with external vendors and suppliers to procure necessary production materials and services- Prepare regular reports on production progress, resource usage, and any issues encountered- Schedule and organize production meetings, including preparing agendas and taking meeting minutes- Manage the day-to-day operations of the production office, ensuring a clean and organized workspace- Handle administrative tasks such as filing, data entry, and correspondence- Assist in reviewing production outputs to ensure they meet the agency’s quality standards- Coordinate the approval process for all production materials, ensuring timely sign-off from relevant stakeholders- Identify and resolve any production issues that may arise during the production process Show less

Master'S Degree, Management

Master Of Science - Ms, Marketing

Master Of Science - Ms, Digital Marketing

Bachelor’S Degree, Education And Psychology

- 2 months internship at the MTV Network, at the editorial team, in Madrid - 3 months internship at Viacom's New York marketing team