Vicky Ma Email & Phone Number

Business Partner – Emerging Channel• Business partnering with BU e-commerce and Easy Paint Service business, work closely with business teamfrom business strategy, FP&A, operation improvement and process control;• Support various new business initiatives under China dynamic internet market, includes Business ModelTransformation (B2B to B2C), Margin Management, Continuous Improvement Plan and etc.;• Prepare and present business reporting to management, perform variance analysis to deliver insights;• In charge of rebate design and control, pricing strategy tracking, contract reviews, expense control, etc.Business Partner – MKT/RD&I• Business partner role with responsibility of BU’s new product launch, promotion program & product pricing;• Responsible for BU profitability analysis, incl. P&L and margin analysis with multi-dimensions. Deliverinsights to business team and drive improvement;• Control MKT and RD&I cost by monitoring spending and performance variance analysis.FP&A and Reporting• Participate in monthly end closing, responsible for group reporting, adhere to company accounting policy.• Act as contact window with JV partner – Swire Group, responsible for JV related reporting and FP&A work.

• Participate in commercial real estate investment related business development, financial analysis and postmanagement, projects incl. hotel & resort M&A, kids learning and clinical operation with RMB 2.8 billion;• Review and analyze targets’ financial statements for opportunity evaluation & enhancement, risk screening,planning, and M&A execution;• Build up valuations and cash flow model through market research, on-site visit and financial analysis;

• Participate in the statutory audit, group reporting and IPO audit for numbers of world leading companies,covering pharmaceutical, real estate, logistics, retail, manufacture, education & trading industries, etc.;• Solid knowledge with PRC GAAP, IFRS, US GAAP and SOX Review;• Lead the engagement team, analyze the business operation and financials of enterprises, issue audit reportsand disclosures of consolidated financial statements independently with the knowledge of client’s businessbackground and trend, provide constructive advises on client’s accounting and business;• Evaluate and identify enterprises’ internal control weaknesses and give proper recommendations.

Master Degree, Accounting

Dual Bachelor Degree, Finance & Accounting