Digital Marketing Director
• Pioneered the local market of KKday from myself to a sales & marketing team, which accounted for the 3rd largest market sales among all the other local markets after I brought 50 times more revenue growth within the first 9 months.• Made the GMV YoY reach 268%, the traffic YoY reach 112% through the localized strategic marketing implementation, with CVR rising to 5.7% accordingly.• Led a sales & marketing team of 8 people, planning and allocating the overall marketing budget & resources, which made the highest ROAS ever achieve 41 as well as kept ROAS still more than 20 in the peak season.• Brought the growth of user acquisition which increased by 342% totally in the first year; the retention rate was also improved from 3.2% to 6.3% by degrees.• Developed and collaborated with over 100 potential KOLs, with whom we deliberated on the ways of product/brand promotion and drove more than 20% of the overall revenue.• Executed and optimized various paid media: Google SEM, GDN, Facebook ads, NAVER SEM, NAVER brand ads; SEM especially brought 10 times more growth of GMV.• Collaborated with 3 largest Korean EC platforms (Coupang, TMON and Wemakeprice), local OTA (Myrealtrip, Waug) & travel agencies (Hana Tour, Tour Baksa), and negotiated sales conditions as well as beneficial marketing resources, which successfully increased 10% of the market sales.• Succeeded in the Naver API project by dealing with all the schedule, details and cross-department communication. (eg. discussion with R&D about UI/UX interface) KKday, therefore, was made the only overseas OTA on Naver’s price comparison website.• Worked in collaboration with official suppliers (Universal Studio Japan, Hong Kong Ngong Ping) and Taipei City & New Taipei City, which not only stimulated sales (eg. USJ ticket sales grew by 53% in total) but increased KKday’s brand awareness.
