Lead client working with media agency Manning Gotlieb on holistic media planning and management of all broadcast media channels across Specsavers optics, audiology and home visits businesses. Recent achievements include launching our fantastic 'I Don't Go to Specsavers' platform and sponsorships of both Neighbours and Countdown to support our Home Visits service as well as our post-covid return to Should've gone to Specsavers including a partnership with ITV & Channel 4 and special build out of home executions where the sign poster 'Should've gone to Specsavers'

Lead marketing client on multi million pound 360 media campaigns including a partnership with Comic Relief which took our fundraising for them over £1million. Beyond briefing media and project managing all marketing activity this also included product development, supply chain logistics, in store merchandising and collaborating with other Comic Relief partners. Developed and delivered Covid-19 response materials to over 900 stores across UK and ROI including country by country public health requirements in TV, press and instore.

As Campaign Manager within the Health and Expertise category I was responsible for raising awareness of Specsavers ambition to 'Transform Eye Health'. This involved working on several multi-million pound campaigns to support National Eye Health Week, including a two-week reactive campaign called 'More Important Than'. In partnership with RNIB, this campaign required daily reviews of the news and social activity to position a sight test as being 'More Important Than' seemingly more trivial daily matters, in many cases this took place in real time. As part of this we worked closely with Channel 4 and Sky to produce contextually relevant content in specific programming including First Dates, Crystal Maze, A League of Their Own and Nashville. Shortlisted for several awards including Retail Week Best Advertising/Marketing Campaign and Newsworks Best Newsbrand Campaign, this campaign won gold in the Campaign Awards for the Healthcare sector and Best Use of TV innovation at the Thinkbox awards.

I was seconded to our Melbourne office for a two month period to implement a new working process within the Local Area Marketing team. This process involved reviewing all current artwork and assessing any additional campaign messaging that could be added, or refined for ANZ stores to use locally and any new campaigns were then briefed into the creative agency. Alongside my work with the LAM team I also worked on a new national campaign aiming to normalise having 2 pairs of glasses to Australian consumers, this included taking the agreed concept through to final artwork for press, digital and social including a photo shoot of 8 different scenarios.

Responsible for contact lens campaigns across press, digital and radio including a re-brand for our contact lens business. Working with several third party licensees on launching a number of brands into the Specsavers portfolio including Love Moschino, Superdry, Converse, Puma and Specsavers own brands Osiris and Twiggy for Aurora. The launches for Love Moschino, Converse & Twiggy were global launches where I delivered templated materials for Netherlands, Nordics, Spain and ANZ territories. Experienced in working with celebrities and influencers including photo shoots with Twiggy, Kimberly Wyatt (Pussycat Dolls), Nadine Coyle (Girls Aloud) and Emma Bunton (Spice Girls), as well as Instagram and YouTube content creation with SacconeJolys, Tanya Burr, In The Frow, Samantha Maria and Little Magpie.

Campaign briefing and artwork approval of various materials including 16 page door drop creative sent to 7 million households across the UK and a separate version created for Republic of Ireland, Channel Islands and Isle of Man. Also assisted on brand launches including Gok Wan's exclusive Specsavers collection, Karen Millen, Timberland and Emporio Armani.

Strategic marketing needs of approximately 70 stores in the North West including Manchester, Liverpool and North Wales.