Over 15 years of experience in retail marketing and media strategy. I have honed my skills in both domestic and international markets, including the ANZ region. My expertise spans marketing and media strategy, agency management and comprehensive campaign planning and execution.Throughout my career, I have successfully led numerous multi-million-pound campaigns and high-profile initiatives for Specsavers. Notable achievements include:Leading the award-winning ‘I Don’t Go to Specsavers’ campaign, which earned an IPA GOLD award.Spearheading multiple Comic Relief campaigns, raising over £1 million for the charity.Managing TV sponsorships for popular shows such as Emmerdale, Neighbours, and Countdown.Collaborating with RNIB on the acclaimed ‘More Important Than’ campaign.I am passionate about creating impactful marketing strategies that drive results and foster strong brand connections
Listed skills include Creative Briefs, Marketing Strategy, Marketing Communications, Budget Management, and 19 others.