• Retail Marketing Communication Strategy> Conduct the formulation and implementation of comprehensive marketing strategies aimed at expanding the audience base and boosting sales for 7-ELEVEN. • Co-Branding Campaign Merchandise Development: 7-ELEVEN x Atom Boyz 2> Led merchandise development alongside the food and goods team, and formulated the communication plan.

Brand Campaign Management, Social Media Planning, Co-Branding, KOL, O2O Marketing • Brand Campaign Management> Spearheaded brand campaign initiatives, collaborating with renowned artists Mayday and Chris Wu to create compelling TVC & KV content.> Facilitated creative brainstorming sessions, contributing innovative ideas to script development and campaign strategies. > Maintained foodpanda as #1 food delivery brand in Top of Mind and Preference in Taiwan via Kantar brand health tracking throughout 2021 to 2023.• Social Media Planning> Planned monthly promotional campaign for the platform for all foodpanda verticals including: food delivery, shops, pandamart, pickup, and other emerging verticals. to increase sessions, orders and order frequency.> Created social media content to assist the growth of MAU +13% and NC +5% during 2022 to 2023• Co-Branding> Led an industry-first partnership between adidas, launching a collaborative party box to leverage brand awareness, the party box sold out in the first week.> Strategized the communication plan for party box, influencer, social media, 3D OOH, and digital media, secured 95 media coverages, generating a media value of $6M for the campaign, and social media engagement rate of 26.82%.• O2O Marketing> Led foodpanda’s first large scale 100,000 person offline event 粉紅祭> Responsible for overseeing campaign planning & introducing pick-up feature to the event, combining e-commerce with physical activities, and driving in-person event consumption and increasing the usage of pick-up.> Increasing the overall orders during the event week in the Greater Taipei area by 3%, +~200% increase the pick-up orders. The advertising sponsorship fee for this event is 1.5M (257.8% higher than that of previous events.)

• SEO PlanningGoogle Ads (SEM, Display, Youtube, Shopping Ads etc.), Social Media Advertisement (Meta/ Line)• Digital Marketing Planning> Responsible for developing the brand plan, acquiring new customers, and maintaining existing customers.> Developed various media strategies to achieve goals and analyzed the performance for optimizations.

Social Media Editor, Website Rebuilding• Social Media PlanningManaged La Vie social community and succeeded to connect brand messages to trending topics based on latest news and up-to-date trends, leading to 200% growth of engagement rate.