As the Chief Marketing Officer at 3catea, I lead my team with rebranding and marketing initiatives to enhance public perception and boost our brand. My key responsibilities include:- Rebranding and Advertising: Developing and running marketing campaigns to improve our store's image.- Website Optimization: Ensuring bug fixes and ADA compliance on 3catea.com.- Social Media Management: Overseeing all social media platforms like Instagram, Yelp, and Google Business.- Brand Partnerships: Creating strategic partnerships (such as with UberEats, Fantuan, Hungry Panda, etc.) along with influencers to reach new audiences.- Growth and Engagement: Increasing brand engagement by 200% and sales by 15%.- Content Creation: Writing product descriptions and collaborating on new product lines.- Expansion Management: Growing our presence from 2 stores to 6 stores, achieving $20,000 in weekly net sales.My expertise in creative strategy, digital design, and social media drives 3catea's success in a competitive market.

Conducted concertive control in online communities through research studies drawn from CCD and concertive control theory to examine if and how concertive control serves as a mechanism for the negotiation of collective communication designsKey Accomplishments: - Reading and understanding project proposal - Reviewing and summarizing literature - Human subjects’ certification and training- Data Management & Content Analysis Training- Data keeping

The Taiwanese American Student Association (TASA) is a social and cultural organization at University of California, Santa Barbara. TASA brings together a community of students that are interested in learning more about culture and connectedness. Together, we strive to raise cultural awareness through various social and cultural activities throughout the year. - Work with fellow staff to hold events - Assist in hosting general meetings - Help create graphics for publicity

Accomplished barista adept at producing quality drinks while managing a high-volume store with composure and efficiency. Extensive beverage and tea knowledge and successful at customer service. Certified food handler with friendly service and excellent beverage preparation.

- Tutored elementary school students with English Language and Math - Collaborated with school administrations for events - Delegated tasks with other Teacher Assistants

ENS Security is a company that provides products in design, development, manufacturing and distribution of surveillance technologies. A full line of quality-assured CCTV products, which include all types of cameras, DVRs, NVRs, and related accessories.- Assisted customer service orders - Overlooked product manufacturing and packaging- Worked together with Public Relations for product advertisement