Vicky Li Email & Phone Number

San Francisco, California, Us

Covering Growth primarily, some buy + Sell, and a little bit Operations analytics

Marketplace --> Facebook Notifications (push, in-app, email, etc.)

Boston, Ma, Us

Worked with a group of brilliant analysts to grow Wayfair US paid search channel.

Boston, Ma, Us

Developed marketing strategies to grow Furniture & Decor vertical at Wayfair.• Led the effort to build co-marketing PLA program that allows suppliers to boost bids for their products' shopping ads. Drive 6x more traffic and 3x more revenue for mattress suppliers.• Worked cross-functionally with BI, Ad Tech, and Data Science to scale the co-marketing PLA program.• Doubled traffic and revenue to bedding and mattress categories by optimizing search keyword strategies and customers' landing experience.• Grew revenue for kitchen faucet search campaign by 40% by bidding on part number search terms. Worked with Ad Tech to build systematic solution to scale this to other renovation classes.• Develop on-boarding materials and train new team members

Arlington, Va, Us

• Provide business executives with data-driven solutions to optimize products, strategy, marketing, and customer relations.>>e.g. Improved conversion rate for client’s sales team from 1% to 10% by building machine learning prospecting model.>>e.g. Analyzed 5+ million Salesforce observations to identify high-performance marketing channels for a client, increasing their funnel conversion rate by 10%.>> e.g. Fit K-Means customer clusters on survey and spending data to sharpen client’s targeting for marketing campaigns.• Lead project calls with non-technical clients to scope business challenges, plan analytical approaches, and present actionable findings; contribute to major contract renewals worth over $1 million.• Shorten project timelines for time-series forecasting by 50% by automating data setup and modeling in R.• Produce interactive dashboards in Tableau for clients and for Hanover’s internal template library.

Arlington, Va, Us

Washington, Dc, Us

• Wrangled and merged program evaluation data from three project teams and streamlined reports using R.

Washington, Dc, Us

Washington, Dc, Us

• Assessed strategies to improve company profitability in public-private partnerships by analyzing revenue and cost data, as well as financing and risk-sharing mechanisms. Communicated findings to business leaders.

Tai Po, New Territories, Hk