Drive effective global content creation through language strategy, content roadmap planning, product launch prioritization, and measurement of content utilization. Lead high performing managers and a globally distributed organization.

I lead a team of people managers and experienced leaders who fuel international growth by enabling AMD to have a voice around the world, creating and distributing high-quality, localized content for communications, sales enablement, and marketing campaigns across B2B and B2C segments.

Managed WW Campaigns team leading Consumer and Commercial OEM go to market messaging, campaigns and media.

Owned North America’s consumer marketing efforts, responsible for planning and activation with regional OEM and Retail partners to support sell out of our products.

Developed creative programs for commercial B2B and consumer B2C lines of business.

Conducted brand & marketing research and analysis of brand programs.

Managed outbound product marketing for two e-Learning software products• Launched 4 product campaigns in collaboration with developers, sales, product managers and marketing team; new items were forecasted to generate $2M additional revenue and secure renewal for 80% of customer base.• Designed 2013 marketing plan to grow new and renewal business; plan was forecasted to deliver $5-10M incremental revenue.• Directed market research agency to conduct primary research targeted at uncovering why we won/lost new business; the result was aimed at new competitive strategies and sales training to increase deal-closing effectiveness.

Led sales and distributor execution of all marketing activities in the Southeast for multi-brand portfolio of products.• Strengthened distributor selling effectiveness by training distributors and sales force on brand positioning; supervising campaign enrollment and tracking sales team progress, resulting in 20% increase in promotion participation.• Activated on Southeastern Conference sponsorship to secure meetings with 8 potential new customers at the SEC Championship event, generating 3% increase in regional sales.• Conducted regional market segmentation analysis for top 5 distributors, resulting in first strategically focused business plan aligning with Shell’s vision and goals.

Managed brand strategy and P&L of $35M Quaker State business and oversaw delivery of broader $26M marketing budget.• Managed operations for $4.4 Million Hispanic campaign through partnership with Latin Grammy’s, resulting in higher consumer awareness and 3% volume increase at Wal-Mart Stores.• Directed 5 agencies including advertising, Hispanic, media, PR, and grassroots in creation of integrated marketing plan; plan forecasted to deliver increased 3% in sales.• Piloted implementation for $0.75 Million grassroots tour involving 102 events with retail customer partnerships including HEB, Wal-Mart and AutoZone, generating 200 incremental in-store displays.• Planned event presence at SEMA Show in Las Vegas Convention Center, the premier automotive specialty product trade event in the world, to launch two new products for fastest-growing category.

Coordinated new product launches by working with R&D, two creative agencies, intellectual property paralegals, and Brand Managers from US, Canada, Mexico, and China.• Presented business case for marketing to Hispanic consumer segment though leveraging insights, identifying brand objectives, and drafting a learning and growth plan; as a result, the plan was approved and granted $4M initial funding.• Prepared client presentation for new sustainable packaging solution to Wal-Mart Tire & Lube Express to defend Quake State brand distribution, resulting in adoption of new bag-in-box package.• Led analysis for worldwide consolidation project, yielding 30% reduction of inefficient products.