Victor B. Email & Phone Number

As the lead for Lacoste's LATAM Category and Merchandising, I specialize in optimizing SKU strategies to enhance product mix and profitability. By guiding cross-functional teams, I drive creativity and innovation, aligning product and marketing strategies to strengthen brand coherence and execute impactful marketing communications. Through strategic brand management, content marketing, and data-driven analysis, we’ve revamped our approach to significantly boost regional market share and profitability.Previously, with global brands like Nike and Adidas, I led initiatives that pushed categories such as running and football to exceed targets. I developed and executed data-driven sales strategies that improved margins and managed high-performing teams. A highlight was the successful launch of a national federation football/soccer jersey in Brazil. My expertise in brand building, SEO, SEM, content marketing, and campaign leadership has consistently delivered tangible results, market leadership, and achievement of business KPIs.

Listed skills include Sports Marketing, Football, Marketing Strategy, Marketing, and 32 others.