At Siempre Agency, my team and I build brands, from identity to marketing, research and strategy to execution. We've worked with companies such as Live Nation, Taco Nazo, and beyond in design, strategy, research, and creative marketing services.

Managed Swell's advertising and media team in research, strategy, planning, execution, and optimization for our clients marketing programs. Clients include Google, Lyft, United Way, Black Lives Matter, and beyond.

- Deal with day-to-day management of current roster of bands, including but not limited to: Public Relations, Marketing, Brand Management, Booking, Social Media, Licensing, Publishing, etc.- Managing day-to-day operations, negotiating contracts, endorsements, licensing, publishing, merchandising deals, as well as developing and executing marketing plans. - Work closely with the Artists labels, agents, attorneys, public relations firms, sponsors, etc. to execute objectives and develop and maximize all opportunities to maintain and expand market share. - Work with generating branding and revenue stream abilities through creatively developing partnerships with other brands and new technology.- Build and maintain online presence while simultaneously monetizing online properties.- Strategically putting together teams for each project which include but are not limited to New Record/Single cycles, Studios, Producers, Engineers, Radio Promotion and Marketing, PR, Music Videos (Creative and Marketing), Marketing (Traditional and Online), Social Media Engagement/Management, Tour Promotion/Marketing, Industry Events (Showcases, Listening Parties), Merchandise (Creative & Licensing).- Work in artist development - image, sound, online presence, social media, marketing, growing fan base, branding, live performance and touring, shopping new talent, securing record deals, agents, attorneys, sponsorships, etc.- Also, A&R - Creatively looking for new talent across all genres from many different resources to solicit management services.- Run a staff of 10 managers and directors and coordinate weekly meetings with each member in order to effectively maintain communication and progress.- Work in providing consulting around next steps for bands and career guidance. - Current roster includes up to 8 bands located in San Francisco, CA; New York, NY; Houston, TX and Los Angeles, CA

- Curate and work on The Bay Bridged presents shows.- Work on production for larger TBB events: Phono del Sol and The Bay Brewed. - Partner with local businesses in producing events, concerts, and other happenings. - Also: functioned as a staff writer for the website from November 2013-now.

- Self-published/picked up articles from different publications.- Personal story-telling, reporting and documentary projects.- Mediums: audio, video, print (reporting, poetry, etc.) / multimedia.

• Contributor since November 2013.• Write commentary on media coverage, social issues, and other current events including, but not limited to, issues of environmental racism, the prison industrial complex, and cultural pieces focused in around the larger Latin@ community.• Edit and manage multimedia and arts components of the website. • Samples at: www.youngist.org

• Initiate brand partnerships between local businesses and concerts in area. Specifically: collaboration between the Jewish Contemporary Museum and Bette Midler’s concert in San Jose.• Collaborate through B2B partnerships to promote and produce concerts and shows. • Create and distribute press releases pertaining to upcoming Live Nation – Northern California shows, announcements and news. • Create blog content for venues websites, specifically The Fillmore and The Masonic.• Manage and create social media posts and calendaring.• Maintain marketing budget for concerts at SAP Center, The Fillmore, The Masonic, and other Live Nation-owned-and-run venues in Northern California.

• Reach out to musicians and artists nationwide to pitch the online event platform.• Work on expanding our reach through digital and content marketing.• Press outreach for placement in popular and known music, culture, arts and technology blogs and websites. • Manage social media outreach and calendar.• Manage and update press lists and databases.• Partook in larger background functions of the start-up, including business development and strategic development for pursuing larger modes of funding and conversion rates for our product.• Samples at: www.2ndline.tv

• Wrote about and photograph local arts and culture scene in San Francisco Bay Area.• Covered local up-and-coming entrepreneurs and movers-and-shakers in the San Francisco Bay Area for a publication focused on individuals who run their own businesses.• Specifically: up-and-coming entrepreneurs endeavoring into new businesses in varying areas.

• Reported on local San Francisco Bay Area issues within the following sectors: homelessness, mental health, community health and well being, housing, etc.• Compile research into interactive multimedia and present data in a concise and stimulating way.• Specifically: a story relating to artists housing in San Francisco, which featured in-depth interviews with some of the largest players in the San Francisco arts community and preliminary research and execution behind a story relating to New Yorks’ mental health and homelessness policies compared with that of San Francisco. • More at: http://sfpublicpress.org

• Reported on issues pertaining to child welfare and the foster care system.• Specifically: worked on breaking a story pertaining to foster youth mental health services and a California budget fault, a larger profile series on former foster youth who have turned politicians, many stories on California’s budgets pertaining to child welfare, foster youth and juvenile justice, and a larger, nationally recognized style guide to covering issues of commercially sexually exploited children in larger publications. • Worked on website design and story formatting on the WordPress CMS. • Handled multimedia projects, such as promotional videos and audio accompaniment to stories.• Samples at: https://chronicleofsocialchange.org/author?id=648

• Fellow for EAP, an organization which brings together a group of emerging professionals in the arts industry from the Bay Area and holds monthly tasks within the field and monthly discussion meetings about the role of the arts in the Bay Area. • Participated in conversations among larger individuals in the grassroots, community and higher status art institutions in the city. • Worked specifically on developing strategies for better networking practices among Bay Area arts organizations and corporations in order to foster a more collaborative environment focused on the promotion of the arts scene and the arts amongst all different statuses. • Recognized as the youngest participant in the program.• More at: http://www.emergingsf.org/fellowship/2013-14-fellowship/2013-14-eap-fellows/

• Worked within the field of Risk Communication for a new antivirus software called “PopJART”.• Applied research of RC to develop content for “pop up” notifications in software, and research the importance of messages in swaying effects of RC.• Conducted ethnographic interviews with participants to analyze the technology divide between communities of color, low-income individuals, and others at the Tenderloin Technology Laboratory. • Coded and transcribed over 70+ hours of audio recording for common traits, motifs and signifiers to identify common issues among the aforementioned communities in regards to technology efficacy and best practices for technology communication. • Prepared a full fledged research plan and proposal for the IRB.

-Programming and planning the monthly open mic at the University of San Francisco titled, Lyricist Lounge.- Working with identity discussions, programming, and resources including, but not limited to: race, ethnicity, gender, age, ability, and others.

• As contributor to the university newspaper, I attend events on/around campus that helps me develop my skills in the art of photography, the skill of reporting and the practice of quick dissemination of important and pertinent information in newswriting. • Work on covering news that takes place on the University of San Francisco campus, including, but not limited to: A story on the Bon Appetit boycott, featured for multiple speakers around campus, and a feature on the Hilltop Cup in Koret.• Samples at: www.foghorn.usfca.edu

• Airs during the week on KQED from 9-11AM.• Work with audio editing software, Dalet, to pull clips of audio and edit them for show preparation. • Research multiple arguments and sides on specific topics for pre-show preparation. • Produced and curated two segments on the program, including one focused on the best music to come out of the Bay Area in 2013, and another focused on the topic of solutions based journalism as it appeals to the child welfare system. • Worked handling basic reception duties, including website maintenance, answering phones, and others. • Researched and investigated into show topics, including pre-interviews of prospective guests, reading of previous background essays and information, and the production of possible on-air questions.• Samples at: www.kqed.org/forum

• Wrote on local news that occurs in the west side of San Francisco, including the larger Richmond District and the Sunset District.• Engaged in “shoe leather” or on-the-ground reporting to local citizens about neighborhood issues. • Specifically: Conducted a feature on local hero and personality, Carl Guerra, a breaking news story about the possible shut down of the Balboa Theatre in the Richmond district, as well as daily crime reports in the aforementioned area, which included contacting and interviewing many different public information officer’s at the SFPD. • Samples at: http://oceanbeachbulletin.com/staff/

• Contributed to a monthly digital magazine focused on spreading the art form of photography through creative means. Each month dealt with new specific themes and pertained to resonating social issues in and around the United States.• Coordinated with local photographers based in the San Francisco Bay Area as part of my role, and maintained the staff through weekly check-ins and constant assistance.• More information at: http://www.maywebe.com/thsnwrds/

WMATT.com was a music website that covers local and underrated artists in the San Francisco area. As a Founder, CEO, and Editor-in-Chief I was able to:• Bring together and manage a group of 15 editors, writers, photographers, and other members who utilize their special skills to provide the top-notch content of the site.• Edit and write numerous stories, reviews, and interviews.• Mentor other members and provide guidance on how to write proficient interviews and reviews.• Develop my interviewing, reporting, networking, and writing skills and to increase my knowledge about local artists and the local scene.• Grow a large network of arts professionals within the San Francisco Bay Area and establish a brand through grassroots marketing and publicity. • More at: www.wemoveagainstthetides.com (website defunct)*** ONLINE WEBSITE DOESN'T EXIST ANYMORE, but some archived writing samples can be seen below.

The Deli Magazine – San Francisco is a music website that does show write-ups, ticket giveaways, and has an extensive local music calendar about the local Bay Area music scene. • Write on local concerts, music news, review local bands work for the online magazine.• Samples at: sf.thedelimagazine.com

• Assist with band management including: Death Cab for Cutie, She & Him, Rogue Wave, Thao and the Get Down Stay Down, and more.• Assist with the management of band websites and social media, as well as promotional and marketing tools for tours, upcoming releases, and other important artist information and news. • Assist with budgets, scheduling, travel info, etc. with bands such as Surfer Blood, MS MR, and others.• More at: http://zeitgeistmanagement.com _____ RECOMMENDATION _____________________________________________________"I worked directly with Victor during his time at Zeitgeist Artist Management. With projects that involved graphic design, web development, and other tasks, Victor was able to execute and efficiently produce quality material in a timely manner. Some of his projects include designing The Head and The Heart's email blast in anticipation for their newest album release, "Let's Be Still” which ended up becoming a top 10 debut release on the Billboard top 200. Victor played a major role in this campaign. Victor was also able to find information and present it back in a clean and concise manner with unprecedented response time. I would highly recommend him for any position and only wish we could hire him ourselves. I am available to speak further to his talent at the number in my signature. Brian Beckbrian@zeitgeistmanagement.com660 York Street, Suite 205San Francisco, CA 94110PH: 415-642-1117www.zeitgeistmanagement.com"

-Online publication run through a class at the University of San Francisco which brings Latin@/Chican@/Hispanic points of view to current news around the San Francisco Bay Area- Looked over graphics, content, design, and edited writing.- More here: https://www.usfca.edu/artsci/las/divisadero/

• Worked within a non-profit performing arts theater and community space.• Execute all aspects of promotion and publicity. • Promote a working art space and the productions within. • Creative means of outreach to the community through social networking, blogging and traditional publicity routes to get the word out about CounterPULSE.• Took part in planning processes and production meetings, and duties include online publicity, procuring donations, documentation of audience members and artists during rehearsals and performances of events, and general office and database upkeep.• Put together email blasts, graphic designs, and other marketing tools for artists coming into the space.• Developed publicity tactics for artists, including promotional videos and graphics as well as press outreach for upcoming shows and events. • More information at: http://counterpulse.org/2012/something-bigger-than-yourself/

Worked in protests for laborer/workers rights. Specifically: - Protest on Hyatt for better working conditions for cleaning staff.

Created contest giveaways, publicized concerts, and utilized social media to advertise Paus LA.

• Helped to start a rising non-profit which worked on donating money and services to those affected by natural disasters through hosting events and gathering donations• Planned together numerous events which included gathering venues and artists• Advertised many events through flyers, social media, and email.