Victoria Ashworth

Victoria Ashworth Email and Phone Number

Experienced Strategy, Marketing & Communications Executive ♦ Seasoned, Collaborative Leader ♦ Branding Expert @ Memorial Hermann Health System
Victoria Ashworth's Location
Houston, Texas, United States, United States
Victoria Ashworth's Contact Details
About Victoria Ashworth

Award-winning marketing and communications executive with more than 30 years of experience building strategic and creative solutions to consistently grow market share in the competitive healthcare industry. Innovative thought leader known for challenging the status quo and advocating for leading-edge operational and marketing approaches in order to remain competitive in an ever-changing market thus growing the organization. Experienced with strong brand development, union avoidance strategies, and launching of new ventures. Recognized for developing effective internal and external messaging strategies to enhance engagement, successfully optimizing media relations while strengthening corporate brand strategies. Effectively served as the system’s change agent by developing a Service Excellence initiative that was able to positively shift the organization’s culture. Visionary leader with entrepreneurial spirit and success developing strong collaborative relationships with key stakeholder groups and a consistent record of building and inspiring strong teams to drive results increasing utilization, enhancing engagement and increasing revenue.

Victoria Ashworth's Current Company Details
Memorial Hermann Health System

Memorial Hermann Health System

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Experienced Strategy, Marketing & Communications Executive ♦ Seasoned, Collaborative Leader ♦ Branding Expert
Website:
memorialhermann.org
Employees:
11980
Victoria Ashworth Work Experience Details
  • Memorial Hermann Health System
    Senior Director Of Marketing & Communications, Memorial Hermann Physician Organization
    Memorial Hermann Health System Aug 2015 - Present
    Houston, Texas Area
    The Physician Organization is comprised of Houston’s largest network of doctors with 4,800 employed, academic and independent physicians who participate in joint contracting and in the nation’s top performing Accountable Care Organization. The Memorial Hermann Medical Group includes 735 employed primary care, specialty, hospital medicine, emergency medicine and palliative medicine providers across 11 hospital campuses, 95 physician practice locations, 9 urgent care centers and 15 employer-based clinic locations. Responsible for directing marketing and advertising strategy, which includes creative development and placement in traditional and digital channels, message development and distribution of internal and external communications as well as business development and outreach efforts for the Physician Organization. Effectively leads marketing strategy for Memorial Hermann Medical Group, consistently exceeding all performance goals and metrics including website unique pageviews, online scheduling, and new patient appointment growth. Also provided leadership to launch an online reputation management strategy for the organization to strategically grow star ratings and search rank for employed physicians.
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  • Texas Moon Gourmet Toffee
    Founder & Owner
    Texas Moon Gourmet Toffee Oct 1999 - Present
    Houston, Texas
    My entrepreneurial venture produced a gourmet candy company to package a family recipe of award-winning chocolate covered pecan toffee to be marketed and distributed through upscale retailers and website sales. Founded the company and designed the launch of the product which included name and brand development, trademark protection, package design, nutrition labeling, manufacturing, distribution and effective wholesale and retail sales strategies. Currently operated as a seasonal business to maximize sales while minimizing overhead.
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  • Ashworth & Associates
    Managing Director & Founder
    Ashworth & Associates Feb 2014 - Jul 2015
    Houston, Texas
    As my family transitioned through a market relocation, I established my Advertising and Strategic Communications consulting business to offer my innovative and effective marketing and advertising services to clients in a range of industries including health care, financial/wealth management and healthcare consulting.
  • Good Shepherd Health System
    Executive Director, System Marketing & Public Relations
    Good Shepherd Health System Jan 2004 - Feb 2014
    Longview, Tx
    The not-for-profit Health System is comprised of a 425-bed regional referral center, a 149-bed acute care hospital, a critical access hospital, a free-standing ER and urgent care center as well as a multi-specialty physician practice with more than 125 physicians and mid-level providers representing 24 specialties and 42 clinic locations across East Texas. Hand-picked by the CEO to serve as the System's chief marketing and communications officer and held responsible for the System brand image, all internal and external communications, strategic planning, advertising creative development and placement, media relations and marketing research. In addition to these typical marketing functions, was also designated the executive lead of patient satisfaction and service excellence to impact the patient experience and thus consumer preference. Designed and directed an enterprise-wide service excellence initiative that shifted the organizational culture propelling the System’s patient satisfaction scores from the 76th to the 90th percentile nationwide.Envisioned and successfully launched an in-house call center staffed 24 hours a day to provide nurse triage, physician referral, class registration, health information, after-hours scheduling, hospital transfer center, physician office answering service and a disease management program. Through these programs the organization achieved enhanced consumer loyalty with improved consumer perception scores, reduced hospital readmissions of congestive heart failure (CHF) patients by 20 percent and redirected approximately 350 emergency visits annually to lower cost settings of care.
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  • Trinity Mother Frances Health System
    Director, System Marketing
    Trinity Mother Frances Health System Jul 1994 - Jun 2002
    Tyler, Tx
    A highly rated, faith-based, not-for-profit integrated health system based in Tyler, Texas with net revenue of $900 million. Comprised of a 358-bed regional referral center, a 25-bed critical access hospital and a multi-specialty physician practice with more than 225 physicians and mid-level providers representing 35 specialties in 30 clinic locations across East Texas. Market leader in clinical quality and patient satisfaction and recognized for exceptional quality by independent rating agencies including HealthGrades, Leapfrog, CareChex and the AMGA.Directed the marketing & communications strategy for the organization, which included strategic planning for service lines, advertising and broadcast campaign development, media relations, consumer research, event planning and coordination and budget management of a $5 million annual department budget.
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Victoria Ashworth Skills

Media Relations Public Relations Marketing Strategy Copywriting Strategic Communications Corporate Branding Advertising Management News Writing Customer Service Collaborative Leadership Collateral Materials Development Development Of Strategic Marketing Plans Digital Marketing Social Media Marketing Consumer Marketing Direct Marketing Advertising Brand Development Integrated Marketing Market Planning Marketing Strategic Planning Leadership Social Media Management Strategy Digital Strategy

Victoria Ashworth Education Details

Frequently Asked Questions about Victoria Ashworth

What company does Victoria Ashworth work for?

Victoria Ashworth works for Memorial Hermann Health System

What is Victoria Ashworth's role at the current company?

Victoria Ashworth's current role is Experienced Strategy, Marketing & Communications Executive ♦ Seasoned, Collaborative Leader ♦ Branding Expert.

What is Victoria Ashworth's email address?

Victoria Ashworth's email address is vi****@****ann.org

What is Victoria Ashworth's direct phone number?

Victoria Ashworth's direct phone number is +190353*****

What schools did Victoria Ashworth attend?

Victoria Ashworth attended Texas A&m University.

What skills is Victoria Ashworth known for?

Victoria Ashworth has skills like Media Relations, Public Relations, Marketing Strategy, Copywriting, Strategic Communications, Corporate Branding, Advertising Management, News Writing, Customer Service, Collaborative Leadership, Collateral Materials Development, Development Of Strategic Marketing Plans.

Who are Victoria Ashworth's colleagues?

Victoria Ashworth's colleagues are Jesfin Joseph Rn Bsn, Crystal Hall, Matthew Wisely, Sebastian Padilla, Bsn, Rn, Anthony Bennett, Lamya Dalil, Karen Vasquez.

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