Director Of Communications
CurrentI began my journey at Splash Foundation as a volunteer swim coach and now manage the organisation’s communications and marketing. Swimming is a critical life skill and everyone should have the opportunity to learn. I still coach in our programmes and it continues to inform our communication strategies. Since I joined Splash Foundation, we have completed several exciting projects:- Rebrand and Brand Video: Showcased our diverse community and the magic of our programs, teaching… Show more I began my journey at Splash Foundation as a volunteer swim coach and now manage the organisation’s communications and marketing. Swimming is a critical life skill and everyone should have the opportunity to learn. I still coach in our programmes and it continues to inform our communication strategies. Since I joined Splash Foundation, we have completed several exciting projects:- Rebrand and Brand Video: Showcased our diverse community and the magic of our programs, teaching thousands to swim each year.- Chinese Name and HK Teen Focused Campaign: Launched to engage Hong Kong teens and encourage them to learn to swim.- First Impact Report: Developed from thousands of surveys and hours of focus group discussions to highlight our achievements and goals.- Make Waves for Hong Kong: A unique fundraising and awareness campaign that brings together five relay teams to swim around Hong Kong Island, raising over HK$3.5 million in its first two years. Show less