Senior Director Of Demand Generation And Gtm Operations
Current
Sep 2024 - Present
AeroLeads people directory · profile
Tori Cook Email & Phone Number
Demand Gen & GTM Ops | ABM & Inbound pro | Content marketing 👑 interviewed by NY & LA Times | Consistent 50% YoY growth for SMBs | Boston Symphony Orchestra Soprano
at
WorkStep
1 work email found
@chorusconnection.com
1 phone found area 208
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Demand Gen & GTM Ops | ABM & Inbound pro | Content marketing 👑 interviewed by NY & LA Times | Consistent 50% YoY growth for SMBs | Boston Symphony Orchestra Soprano
Location
Greater Boston, United States
Who is Tori Cook? Overview
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Quick answer
Tori Cook is listed as Demand Gen & GTM Ops | ABM & Inbound pro | Content marketing 👑 interviewed by NY & LA Times | Consistent 50% YoY growth for SMBs | Boston Symphony Orchestra Soprano at WorkStep, based in Greater Boston, United States. AeroLeads shows a work email signal at chorusconnection.com, phone signal with area code 208, and a matched LinkedIn profile for Tori Cook.
Tori Cook previously worked as Senior Director of Demand Generation and GTM Operations at Workstep and Director of Demand Generation at Workstep. Tori Cook holds Bachelor Of Music And Science, Vocal Performance And Music Theory from University Of Idaho.
Company email context
Email format at WorkStep
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{first}@chorusconnection.com
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Profile bio
About Tori Cook
With 11 years of experience in B2B SaaS marketing, I am a data-driven and operationally-minded professional who devises and executes growth strategies and motivates high-performing teams to achieve growth targets. I am passionate about delivering value to customers and partners with innovative and effective solutions that solve their pain points and help them achieve their goals.As the Director of Demand Generation at WorkStep, a leading HR technology company that is changing the way supply chain companies hire and retain their frontline workforce, I am responsible for developing and implementing omni-channel marketing campaigns that drive qualified leads, pipeline, and revenue. I leverage my inbound skills to create engaging and educational content that showcases WorkStep's unique value proposition and highlight industry thought leaders in the space. Additionally, I oversee the marketing operations and analytics, ensuring that the systems, processes, and metrics are aligned and transparent.
Listed skills include Non Profits, Event Planning, Management, Fundraising, and 30 others.
Current workplace
Tori Cook's current company
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15 roles
Tori Cook work experience
A career timeline built from the work history available for this profile.
Director Of Demand Generation
WorkStep is a leading HR technology company that is changing the way supply chain companies hire and retain their frontline workforce. Our SaaS software solutions empower users to find great-fit employees for the long run with WorkStep HIRE, while increasing employee retention with WorkStep RETAIN. We partner with leading brands across manufacturing, logistics, and retail.
Feb 2023 - Oct 2024
Director Of Demand Generation
Reprise is the leading demo creation platform that helps midmarket and enterprise companies sell software.Established demand generation function from scratch, working with sales leadership to define ICP and target personas, overhaul lead and account scoring, operationalize handoff, and execute ABM multi-channel campaigns. Converted target accounts with launch of online product demo library and chat.
Feb 2022 - Jan 2023
Growth Marketing
Workable builds hiring software that makes it easy for employers to find the right person for every job.Devised and executed B2B growth strategy as sole member of growth team reporting into the CMO. Built attribution reporting structure, developed segmentation strategy, reengineered contact database, and launched multi-channel campaigns. Directed SEM agency with $2M budget. Coached SDR team on sales engagement strategies and collaborated with product/design teams to redesign and optimize the website.
Mar 2021 - Feb 2022
Director Of Sales & Marketing
Chorus Connection builds simple, easy-to-use choir management software for community choruses. Spearheaded company’s growth strategy reporting into the CEO. Hired and motivated a lean sales and marketing team and developed KPIs. Facilitated implementation of a Product-Led Growth tech stack and influenced roadmap. Pioneered an inbound marketing strategy and built a content team. Led migration and implementation of CRM/MAP and finalized all sales and marketing processes. Redesigned company website.
Jan 2019 - Mar 2021
Director Of Marketing
Jan 2017 - Jan 2019
Director Of Marketing And Business Development
Encore Tours is an international music travel company specializing in planning music performance tours overseas for U.S. school and community ensembles.Conceptualized a new business development strategy—hired, oversaw, and mentored 4 BDRs. Developed KPIs, SLAs, and SOPs for the department and managed the marketing budget. Designed, optimized, and positioned website. Engineered CRM/MAP and instituted global staff training on Martech stack. Conceived and executed an inbound marketing strategy, creating and distributing all digital and print content. Fostered partner and vendor relationships internationally and negotiated contracts. Operated international group tours overseeing touring budgets of up to $1M.
Jan 2016 - Jan 2017
Marketing & Business Development
Jan 2014 - Jan 2016
Marketing & Operations
May 2012 - Jan 2014
Executive Assistant To The Ceo And Human Resources Associate
iCorps Technologies is a managed services provider in the Greater Boston area.Administered the company's various systems including ConnectWise CRM, ADP and Taleo. Organized and implemented office events including logistical set-up, travel arrangements and coordination with third-party vendors. Responsible for talent research and recruitment as well as new hire onboarding and administering employee benefits.
Jan 2012 - May 2012
Human Resources Associate
Jul 2011 - Dec 2011
Volunteer Programs Coordinator
Lionel Hampton Jazz Festival
The Lionel Hampton Jazz Festival is an annually-held international jazz festival at the University of Idaho.Responsible for recruiting, training and managing 500+ volunteers for the 4-day festival. Implemented VolunteerHub as a means for scheduling volunteers. Instructed a university-level course on events and risk management.
Oct 2010 - May 2011
Sales And Editorial Assistant
Sizzle’N Cuisine
Sizzle'n Cuisine is a print magazine in Washington and Idaho that features a directory and reviews of local restaurants.Responsible for launching a new magazine for the Lewis-Clark Valley and Palouse. Compiled stories, sold advertisement space to local restaurants and distributed magazines.
Jun 2010 - May 2011
Events Coordinator & Store Clerk
Serendipity Hospitality
Serendipity Hospitality is an events venue located on Lake Coeur d'Alene. This beautiful 94-foot houseboat hosts weddings, bachelor/bachelorette parties, birthday celebrations, and more.Planned and executed events including weddings, office parties, and reunions. Checked-in and Âout guests, managed logistical layout of the store and operated POS system.
Jun 2008 - Aug 2010
Receptionist
Dental Contacts
Dental Contacts recruits and places temp dental hygenists and receptionists.Maintained human resource files from a 5-year period, utilized ACT! software to manage data and keep records up to date, answered and directed phone calls and managed the office.
Jun 2005 - Aug 2006
1 education record
Tori Cook education
-
University Of Idaho
FAQ
Frequently asked questions about Tori Cook
Quick answers generated from the profile data available on this page.
What company does Tori Cook work for?
Tori Cook works for WorkStep.
What is Tori Cook's role at WorkStep?
Tori Cook is listed as Demand Gen & GTM Ops | ABM & Inbound pro | Content marketing 👑 interviewed by NY & LA Times | Consistent 50% YoY growth for SMBs | Boston Symphony Orchestra Soprano at WorkStep.
What is Tori Cook's email address?
AeroLeads has found 1 work email signal at @chorusconnection.com for Tori Cook at WorkStep.
What is Tori Cook's phone number?
AeroLeads has found 1 phone signal(s) with area code 208 for Tori Cook at WorkStep.
Where is Tori Cook based?
Tori Cook is based in Greater Boston, United States while working with WorkStep.
What companies has Tori Cook worked for?
Tori Cook has worked for Workstep, Reprise, Workable, Chorus Connection, and Encore Tours.
How can I contact Tori Cook?
You can use AeroLeads to view verified contact signals for Tori Cook at WorkStep, including work email, phone, and LinkedIn data when available.
What schools did Tori Cook attend?
Tori Cook holds Bachelor Of Music And Science, Vocal Performance And Music Theory from University Of Idaho.
What skills is Tori Cook known for?
Tori Cook is listed with skills including Non Profits, Event Planning, Management, Fundraising, Social Media, Music, Nonprofits, and Event Management.
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