Increased sales by 46%Managed all website and digital marketingRe-designed website and social media aestheticHandled influencer collaborationsCreative directed and styled photoshootsDeveloped and implemented marketing strategy including socials, adwords, email campaigns, promotions, sales & more

Lead and assist with the development of eCommerce websites, creative direction, CRM, social media management, influencer outreach, photoshoot production, email marketing, Shopify, Amazon, & other 3rd party selling apps. Working mainly with fashion, lifestyle and beauty brands • Design, develop and relaunch Shopify themes * Customize Shopify themes and merchandise and manage products• Lead production on photo and video shoots - both on-model and product photography • Maintain and keep track of budgets for productions and marketing campaigns • Develop and maintain company creative standards. • Work with designers, copywriters, and producers through management, planning and development of creative campaigns. * Coordinate marketing calendar and execute it• Keep up with and implement design and technology trends and consistently bring new innovative ideas to the table • Implement new tools and features as needed to improve effectiveness of marketing channels

* Responsible for channel management across email, SEM, SEO, affiliate, paid social, Google Ads, and other new marketing channels.* Experience in structuring campaigns, testing ad copy, researching keywords, and building audiences.* Able to build a customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels.* Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).* Identifies trends and insights, and optimizes performance based on the insights.* Plans, executes, and measures experiments and conversion tests.* Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.* Improve the customer experience of our online web store through continuous testing and visual merchandising.* Identifies critical conversion points and drop off points and optimizes user funnels.* Brainstorms new and creative growth strategies through e-commerce and digital marketing.

* Lead the planning and execution of merchandising content aimed at converting prospects to subscribers, as well as for nurturing current subscribers to upgrade or shop e-commerce sales* Develop and manage site content calendars in conjunction with monthly themes and e-commerce events* Create and execute A/B testing plan, with guidance from cross-functional teams* Leverage web analytics to understand interaction with site content and conversion funnel* Optimize web content according to modern best practices, including responsive design and Search Engine Optimization* Work closely with the Front-End development and Product team to ensure accurate execution of site merchandising changes* Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies.* Reviewing the security of checkout pages and payment procedures.* Creating promotional offers and checking to see that these are uploaded precisely.* Reviewing copy and legal disclaimers to verify their accuracy.* Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.* Examining sales-related metrics to inform restocks.* Reporting on the utility of existing and novel strategies.

* Enthusiastically greet all customers entering the showroom* Merchandise showroom products and keep showroom looking pristine* Answer incoming showroom calls* Effectively communicate appointment policy* Prepare literature packages* Manage customer sign-ins, central appointment book and customer job folders* Maintain bid follow-up system* Coordinated buyers schedules* Handled shipping & receiving