Victoria H. Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Washington, Us

•Responsible for the management of the Paid Search team, which includes 2 direct reports.•Lead strategy and activation for Demand Gen (Discovery), PMAX, YouTube, and Search campaigns in North America and the UK for Holland America Line and Seabourn Cruise Line.•Provide marketing leadership with regular communication on search KPIs, trends, and metrics for optimization and opportunities.

Seattle, Washington, Us

•Briefly directed Agency before bringing Paid Search in-house.•Rebuilt the entire search program at Holland America and Seabourn.•Manage Demand Gen, PMAX, YouTube, and Search Campaigns in North America for Holland America Line and Seabourn Cruise Line.•Create, implement, track, analyze, and optimize paid search campaigns in Google Ads, Microsoft Advertising, and SA 360.•Help maintain and hit goals for eCommerce each month, quarter, and year. •Conduct recurring SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, placement exclusions,etc.)•Manage strategy and execution of weekly, monthly, and seasonal promotions.•Maintain daily and monthly pacing.

San Francisco, Ca, Us

•Managed Discovery, Display, Shopping, and Search Campaigns in North America for Google Hardware Team (Nest Products)•Maintained Daily, Monthly, and Quarterly Pacing•Created, implemented, tracked, analyzed, and optimized paid search campaigns in Google Ads, Microsoft Advertising, and Search Ads 360.•Helped maintain and hit each product Cost Per Sale (CPS) goal and Return on Ad Spend (ROAS) each quarter.•Conducted recurring SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, placement exclusions,etc.)•Helped execute new product launches on SEM,GDN, Discovery, and Shopping•Managed product weekly, monthly, and seasonal promotions•Provided weekly data QA’s and commentary on product and channel performance.•Managed Local Inventory Ads for Google Store Chelsea and Google SEM, GDN, and Discovery campaigns.

San Francisco, Ca, Us

•Managed Discovery, Display, Shopping, and Search Campaigns in North America for Google Hardware Team (Nest Products)•Maintained Daily, Monthly, and Quarterly Pacing•Created, implemented, tracked, analyzed, and optimized paid search campaigns in Google Ads, Microsoft Advertising, and Search Ads 360.•Helped maintain and hit each product Cost Per Sale (CPS) goal and Return on Ad Spend (ROAS) each quarter.•Conducted recurring SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, placement exclusions,etc.)•Helped execute new product launches on SEM,GDN, Discovery, and Shopping•Managed product weekly, monthly, and seasonal promotions•Provided weekly data QA’s and commentary on product and channel performance.•Managed Local Inventory Ads for Google Store Chelsea and Google SEM, GDN, and Discovery campaigns.

San Francisco, Ca, Us

• Managed YouTube, Discovery, Display, and Search Campaigns Globally• Created, Implemented, Tracked, Analyzed, and Optimized Paid Search Campaigns in Google Ads, Microsoft Advertising, Search Ads 360, and Marin• Utilized Client’s Tableau Dashboard to Make Campaign Optimizations• Conducted Recurring Weekly and Monthly SEM Optimization Tasks (i.e. Keyword Expansion, Ad Testing, Negative Management, etc.)• Provided Consistent and Effective Support to SEM Program Managers on the Day-to-day Management of Campaigns and New SEM Opportunities• Measured and Evaluated the Success of SEM Campaigns to Inform Investment Decisions• Delivered Analysis and Insights that Helped Teams Optimize SEM Programs• Provided Ongoing and Ad Hoc Analytical Support to SEM Program Managers• Performed Regular Quality Assurance/Quality Control Checks on Assigned Client Campaigns to Ensure They are Running as Contracted• Provided Monthly Reports and Quarterly Reports to Clients• Provided Weekly Insights, Updates, and Recommendations to Clients on Status Calls and Reporting Calls• Maintained Client Monthly and Quarterly Pacing

San Francisco, Ca, Us

• Created, Implemented, Tracked, Analyzed, and Optimized Paid Search Campaigns in Google Ads, Microsoft Ads, 3rd party SEM platforms(SA 360 and Marin), and Other Search Engines• Conducted Recurring Weekly and Monthly SEM Optimization Tasks (Keyword Expansion, Ad Testing, Negative Management)• Provided Consistent and Effective Support to SEM Program Managers on the Day-to-day Management of Campaigns and New SEM Opportunities• Measured and Evaluated the Success of SEM Campaigns to Inform Investment Decisions• Delivered Analysis and Insights that Helped Teams Optimize SEM Programs• Provided Ongoing and Ad Hoc Analytical Support to SEM Program Managers

Boca Raton, Florida, Us

• Managed Over 200 Marketing Campaigns in Google Ads• Responsible for Over 200K in Ad Spend Per Month Across All Campaigns • Directly Managed 20 Client’s Accounts• Created New Accounts in Google Ads - Everything from Budgets to Campaign Builds and Conversion Tracking • Drove New Ideas and Processes to Improve the Performance of SEM Campaigns Including Account Structure, Bid Strategy, Ad Copy, and Keyword Expansion• Responsible for Monthly Account Budgeting, Reporting, and Analyzing• Used a Variety of Programs to Optimize Accounts Including Optmyzr, Google Tag Manager, Google Analytics, Google Ads Editor, and WordPress• Helped with the Creation of Unbounce Landing Pages• Managed Overseas Blog Team • Planned and Coordinated Office Events and Team Outings