Victoria H. Email & Phone Number

Seattle, WA, US

Seattle, Washington, US

• Responsible for the management of the Paid Search team, which includes 2 direct reports.
• Lead strategy and activation for Demand Gen (Discovery), PMAX, YouTube, and Search campaigns in North America and the UK for Holland America Line and Seabourn Cruise Line.
• Provide marketing leadership with regular communication on search KPIs, trends, and metrics for optimization and opportunities.

Seattle, Washington, US

• Briefly directed Agency before bringing Paid Search in-house.
• Rebuilt the entire search program at Holland America and Seabourn.
• Manage Demand Gen, PMAX, YouTube, and Search Campaigns in North America for Holland America Line and Seabourn Cruise Line.
• Create, implement, track, analyze, and optimize paid search campaigns in Google Ads, Microsoft Advertising, and SA 360.
• Help maintain and hit goals for eCommerce each month, quarter, and year.
• Conduct recurring SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, placement exclusions,etc.)

San Francisco, CA, US

• Managed Discovery, Display, Shopping, and Search Campaigns in North America for Google Hardware Team (Nest Products)
• Maintained Daily, Monthly, and Quarterly Pacing
• Created, implemented, tracked, analyzed, and optimized paid search campaigns in Google Ads, Microsoft Advertising, and Search Ads 360.
• Helped maintain and hit each product Cost Per Sale (CPS) goal and Return on Ad Spend (ROAS) each quarter.
• Conducted recurring SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, placement exclusions,etc.)
• Helped execute new product launches on SEM,GDN, Discovery, and Shopping

San Francisco, CA, US

• Managed Discovery, Display, Shopping, and Search Campaigns in North America for Google Hardware Team (Nest Products)
• Maintained Daily, Monthly, and Quarterly Pacing
• Created, implemented, tracked, analyzed, and optimized paid search campaigns in Google Ads, Microsoft Advertising, and Search Ads 360.
• Helped maintain and hit each product Cost Per Sale (CPS) goal and Return on Ad Spend (ROAS) each quarter.
• Conducted recurring SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, placement exclusions,etc.)
• Helped execute new product launches on SEM,GDN, Discovery, and Shopping

San Francisco, CA, US

• Managed YouTube, Discovery, Display, and Search Campaigns Globally
• Created, Implemented, Tracked, Analyzed, and Optimized Paid Search Campaigns in Google Ads, Microsoft Advertising, Search Ads 360, and Marin
• Utilized Client’s Tableau Dashboard to Make Campaign Optimizations
• Conducted Recurring Weekly and Monthly SEM Optimization Tasks (i.e. Keyword Expansion, Ad Testing, Negative Management, etc.)
• Provided Consistent and Effective Support to SEM Program Managers on the Day-to-day Management of Campaigns and New SEM Opportunities
• Measured and Evaluated the Success of SEM Campaigns to Inform Investment Decisions

San Francisco, CA, US

• Created, Implemented, Tracked, Analyzed, and Optimized Paid Search Campaigns in Google Ads, Microsoft Ads, 3rd party SEM platforms(SA 360 and Marin), and Other Search Engines
• Conducted Recurring Weekly and Monthly SEM Optimization Tasks (Keyword Expansion, Ad Testing, Negative Management)
• Provided Consistent and Effective Support to SEM Program Managers on the Day-to-day Management of Campaigns and New SEM Opportunities
• Measured and Evaluated the Success of SEM Campaigns to Inform Investment Decisions
• Delivered Analysis and Insights that Helped Teams Optimize SEM Programs
• Provided Ongoing and Ad Hoc Analytical Support to SEM Program Managers

Boca Raton, Florida, US

• Managed Over 200 Marketing Campaigns in Google Ads
• Responsible for Over 200K in Ad Spend Per Month Across All Campaigns
• Directly Managed 20 Client’s Accounts
• Created New Accounts in Google Ads - Everything from Budgets to Campaign Builds and Conversion Tracking
• Drove New Ideas and Processes to Improve the Performance of SEM Campaigns Including Account Structure, Bid Strategy, Ad Copy, and Keyword Expansion
• Responsible for Monthly Account Budgeting, Reporting, and Analyzing