✱ Services include brand identity, brand strategy, graphic design, packaging, print editorial, art direction, digital design and content. ✱ Developing relationships with heads of marketing and founders by working closely on all touch-points of their brand at any project scale–from campaign concepts to brand strategy to digital content.✱ Working with clients both big and small, while also collaborating with agencies and companies such as The Australian Ballet, The Australian Red Cross, The Monkeys Agency, RMIT and Square, Inc.Get in touch to request a portfolio.

✱ Senior specialist in branding, packaging, campaign art direction and digital design.✱ Specialise in providing D2C businesses and startups with a full 360° brand package, through a holistic design approach to strategy, visual identity, tone of voice, packaging, signage, website and social channels.✱ Lead design discovery and presentations to clients at all key stages of the design process.✱ Lead branding projects end to end from research & development, concepts and final art.✱ Assist and mentor junior designers with design strategy and best design practices.✱ Implement design processes and systems to improve studio work flow.Key clients include Asahi, BMW, ecosa, frank body, Daily Blooms, DoughHeads, Arvo Wine, The DOM and Tuchuzy.

✱ Campaign art direction, design and title treatment for MTC stage plays in collaboration with the senior art director. These were integrated across OOH, tram posters, postcards, digital banners, social, theatre decal, play booklets and city flags—for a complete Melbourne takeover.

✱ Branding for the property and hospitality sector through the design of signage/way-finding, hoarding, agent booklets, floor plans brochures, advertising, environmental design, print publications and website.

✱ Develop brand identities for the commercial and residential property sector.✱ Key project: branding a luxury $300m Melbourne city residence development, where a key output included a 52-storey building wrap and large-scale hoarding.

✱ Worked on both local and global clients such as BiC, kikki.K, L'Oreal, Maybelline, Maurice Blackburn, Melbourne University, Melbourne Metro Trains, MIFF, Tigerair (now defunct).