Victoria Walling Email & Phone Number

Saratoga Springs, NY, US

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Saratoga Springs, New York, United States

Storyteller. Strategist. Growth Catalyst. I'm passionate about helping brands find their voice and make a difference. As your marketing & communications consultant, I blend storytelling with strategic thinking to create impactful campaigns that drive results.I aim to help brands unlock their narratives and captivate audiences, driving results across.

The Outlier Project is the leading private membership community for anyone who believes people are a company’s greatest asset. We are a community for people who believe that anyone can be ordinary, but we all have the power to choose to be extraordinary.

Passionate about marketing, communications, and entrepreneurship, I wear many hats: writer, researcher, and knowledge-sharer. I craft articles brimming with both practical tips and real-world stories, hoping to inspire and equip readers, startup founders, and entrepreneurs to navigate the exciting world of business.

New York, United States

• Direct Reports: Senior Account Executive, Design Artist, Media Relations Consultant, Copywriter, Community Manager, HR Consultant, Interns We offer customized brand development services from brand strategy, product.
• Implement efficient workflows and ensure smooth business operations.
• Develop growth-oriented communication strategies for clients.
• Create engaging editorial pieces and content materials.
• Generated 7.3B media impressions for East-West Seed Philippines in just 8 months via a strategic PR campaign.
• Achieved record-breaking 3.7B media impressions for M Bakery.

Wilton, New York, United States

• Achieved remarkable results for Northway Veterinary Hospital by directing social media campaigns, boosting reach by 164% and engagement by 220%.
• Built and scaled the company's social presence, ensuring visibility across all client touchpoints while consistently creating compelling content.
• Lead branding and marketing initiatives and provide expert support to the president on various projects requiring my expertise.

• Managed Epson as a social media client, ensuring alignment with overall strategy through content editing and message review.
• Presented monthly reports on social media metrics and performance marketing results to the senior management committee.
• Developed streamlined workflows for a new client, fostering effective collaboration among the entire team (Accounts, Social Media, Performance Marketing).

Manila, National Capital Region, Philippines

• Direct reports: Senior Account Manager, 2 Account Managers, 1 Media Relations Manager.
• Spearheaded successful new business development, delivering impactful results for clients' strategic brand campaigns.
• Secured and retained retainer clients with a total value of $300K to $400K annually.
• Achieved revenue targets by expanding existing client relationships and acquiring new business.
• Oversaw account management, team operations, and client strategy implementation.

Manila, National Capital Region, Philippines

• Direct Reports: Senior Account Manager, Account Manager, Media Relations Manager
• Led a Corporate Branding team, managing corporate and consumer brands with strong communication programs while consistently meeting budget and timeline goals.
• Managed 8 clients simultaneously, delivering insights, strategies, analysis, reports, and improvement recommendations.
• Notable clients included Ford, Spotify, Epson, Sony, Nestle, Microsoft, TELUS International Philippines, Castrol, Wyeth, Jollibee Foods Corporation, ZALORA, PLDT Enterprise, Carmudi, Globe Telecom, Tonik Bank, Dusit.
• Led the opening of Rick Bayless Tortazo in Chicago, collaborating with The Door, a Chicago-based agency, as part of the Jollibee Foods Corporation project.
• Managed editorial tasks, speeches, executive briefings, and client engagements.

Manila, National Capital Region, Philippines

• Direct Reports: 1 Account Manager and 1 Media Relations Manager
• Developed and implemented communication plans and programs for consumer and lifestyle accounts.
• Exceeded team revenue target for the year during Q1 of 2015.
• Led the largest PR account, Ford Philippines, delivering exceptional results

• Oversaw comprehensive marketing, PR, and advertising campaigns for Cravings Restaurant and The Coffee Beanery.
• Developed and implemented impactful marketing strategies for C2 Classic Cuisine, Lombardi’s, Lab Gastropub, Lucia Ristorante, Oceana, and Wicked.
• Successfully orchestrated the momentous 25th Anniversary celebration of The Cravings, managing PR, marketing, and advertising initiatives.

• Employee of the Quarter in Q3 2010, Q2 2011, and Q4 2012.
• Expertly managed multiple accounts concurrently, effectively handling crises for prominent corporations while maintaining a monthly revenue of over $20K for clients.
• Developed and implemented PR plans and marketing programs.
• Led business and feature writing/editing for press releases, speeches, briefings, and case studies.
• Coordinated events, media briefings, and press conferences.

Department of Tourism (2010 – 2013): ⸰ Won the Award of Excellence, Anvil Awards PRSP ⸰ Conceptualized and executed the Department of Tourism’s Pilipinas, Tara Na! Domestic Tourism Advocacy Campaign

• Managed deliverables for Turner Kids’ Entertainment, Discovery Network Asia-Pacific, MTV EXIT, Amway Philippines, Airbus, Microsoft Philippines, Yahoo! Philippines, Siemens, Inc. Philippines, Tourism Malaysia, and.