Victor Le Email & Phone Number

New York

Champion best practices for database builds leveraging traditional relational database and emerging big data platform technology.Support and help implement the business vision for global data assets, ranging from capturing, managing, leveraging and ongoing optimization. Support database build or enhancements designed to support CRM and Data Labs activities globally. Provide technical leadership to locally based database teams to ensure compliance with global standards on business rules, database design and data feed structures.Proactively support vendor relationship management for customer data assets.Look for opportunities to add, enhance and refine customer data assets through the use of innovative technology, methodology or vendor provided products.

Greater New York City Area

Metrics and Analytics lead on several key strategic projects: Critical member of product team for new insurance product sold in Walmart stores – created KPIs, processes, and delivered initial reportingDeveloped and launched 3 new products to target underserved market with simplified insurance products that required no underwriting and could be issued immediatelyManaged data migration and system architecture design for project to migrate current underwriting platform to new systemSME for Web Analytics performing ad hoc analysis and reporting for internal clientsManage external consultants to execute on project plansOngoing participation in SVP strategy review/planning sessionsDeveloped strong relationships with internal and external partners – responsible for identifying issues, communicating them to partners, and managing resolutionSolid performance reviews: Successful contributor for duration of tenure

Paddington, London, Uk

Generation of dynamic reporting capabilities to allow business to self assess the customer base.Calculating margin dilution for recontracting customers and developing guidelines to stem further revenue loss.Mine customer data looking for trending that could be utilized in marketing activities to drive down churn or increase ARPU.Analysis identified several cases of fraudulent sales activity in both managed and outsourced firms. Lead to police investigation and court action to recover monies.Validation of propensity models and adjustment of key measures.Campaign analysis and recommendations for improvement.

Melbourne, Victoria, Australia

Mentor and guide junior analyst and oversee QA processLead migration of marketing campaigns from legacy to new CRM.Within 3 months of joining the organization was SME on several core systems Led the migration of all BTL marketing campaigns from legacy systems to the new CRM.Awarded the Walk on Water award from senior management for recognition of going beyond the role to achieve business targets.Business lead on several projects:Email capability: sourcing an ESP to leverage preferred email address and to utilize dynamic content eDMs.DACS: Outsourcing of campaign execution to Direct Alliance Corp based in Phoenix, AZ. (Transfer of roughly 1gb data daily) NGM: Next Generation Marketing. RFT for a system to process transactional data and detect changes in customer behavior, spending patterns and determine the customer’s life stage.

Compiling reports for Senior management Liaising with IT to develop methods of data collection Interpreting data to create strategies relating to product development, marketing and sales. Generate marketing/sales collateral and PR statements Calculate monthly invoicing statistics and monthly business review summaries for the board of directors, executives and stakeholders. Strategy development to address any gaps identified through gap analysis and implementationCreated MIS (management information system) comprising of over 60 varying reports used across the businessDeveloped business KPI’s and methods to measure them.

Analytical work across several portfolios during tenure including FED (Front end delinquencies) and Personal home loans.Lead integration of several key business suites including IEX (Rosters and Exceptions) and EWD (Enterprise Wide Dialler)Redeveloped and streamlined reporting structures for Personal Loans portfolio.Reviewed EFT model to forecast staffing level for expected work volume during GE session planning.Project work including:Project CE: Developed tools to measure the effectiveness of front line staff and remodeling bonus payments based on finding.Stupid Rules: Gathering key feedback from all business units (approx 3000 staff) and addressing key roadblocks to their daily tasks.Compass: Reporting and analysis to support reorganization of the branch network.

Bachelor Of Information Systems

The University of Melbourne (commonly referred to as Melbourne University, Melbourne Uni, Melbourne and UniMelb) is an Australian public.

Victorian Certificate Of Education

Melbourne High School is a selective-entry state school for boys in years 9 to 12 located in the Melbourne suburb of South Yarra..