• Oversee the marketing campaigns and branding initiatives.• Coordinate with our Diaza teams to ensure the successful execution of marketing campaigns.• Lead a dynamic social media team, collaborating closely with the content and graphic design team to conceptualize and produce innovative and engaging content tailored for various platforms.• Oversee email marketing efforts and optimize digital and physical ad campaigns for maximum impact.• Developed ambassador and internship programs to expand brand reach and provide opportunities for college students.• Maintain overall branding consistency and oversee the logistical marketing structure of the company.• Oversee market research efforts with a dedicated team.• Cultivate relationships with content creators for high-quality photography and videography services.

• Oversee content distribution on our main social media pages (Instagram, Facebook, Twitter) • Community management - actively engage with the audience based on current marketing goals.• Daily Content Creation.• Analyze market trends and opportunities for growth.

• Strategized and led the logistics of over 100 fixture consolidations by departments to maximize workflow for the remodel team. • Partnered with construction and third-party vendors with guidance over remodel transitions and fixtures.• Supervised and audited planograms verifying that fixtures align with store’s adjacency to ensure guest readiness.

• Supervised the electronics department. Led YOY sales increase for 3 consecutive years by implementing efficient workflow and effective sales communication.• Rewarded 2 employee of the month awards. Utilized metric tools such as sales, inventory level, guest traffic and top shortages to maximize productivity.

• Build, trained, coached, and led a knowledgeable and engaged remodel team of 20 + members (Day/night shifts)• Leveraged tools and resources to develop project-specific plans for each remodel task. Kept sales disruption under 5% guideline during the renovation.• Retained continuous strong relationships with Field Implementation Business Partners (FIBPs) and construction partners (On-Site Representative, General Contractors, sub-trades, etc.) for seamless workflow.