As the director of marketing and technology manager, I began by managing social media, designing creatives for Facebook ads, and advising on website development. It was during this time that I quickly proved my value to the company and I was required to manage a canvassing team to build the systems for lead generation using apps like Salesrabbit, Calendly, and Salesforce. Moreover, while working at the office in the mornings, I was responsible for managing and integrating a variety of apps to streamline operations. In fact, I played a crucial role in leading the development and configuration of Salesforce, working closely with offshore developers to customize the platform to meet the company's specific needs. Some of the apps I manage included Landbot for chatbots, Slack for team communication, Birdeye for reputation management, Flowcode for marketing automation, Service Voice Cloud for phone system management, Ringba for call tracking, Connecteam for employee management, Zapier for workflow automation, Canva for graphic design, Roofr for lead generation, PandaDoc for document management, and Asana for project management. By successfully integrating and managing these apps, I was able to significantly improve the company's productivity and efficiency.After successfully growing the canvassing team, I was back full-time at the office to manage the appointment setters contributing to the company's impressive sales numbers of over 1 million in a single month. Even with the added responsibilities of managing the appointment setters, I continued to oversee the offshore developers who were configuring Salesforce.My ability to manage both the canvassing team and appointment setters, while also handling the configuration of Salesforce, was a testament to my organizational skills and ability to multitask effectively. Overall, my contributions played a significant role in the company's growth and success.

I buy media. We are the source of high-quality leads.Produced internally, our competitive calls and leads will scale your business tangibly, and immediately. I analyze performance data and provide intelligence, synthesis, interpretation, and action strategies based on conclusions.

On a day-to-day basis, I focus on working alongside the designers on our marketing team to generate strategic content in organic social media posts, paid ads, blog articles and case studies to improve our positioning, branding and impact. I also support these efforts with email marketing and CRM practices through HubSpot. In addition, I constantly update and maintain our WordPress website and monitor its traffic in Google Analytics and Google Search Console. Finally, I work closely with the company's management to conduct market research and provide insights for strategic planning.

Marketing Strategy Marketing Plans Branding

Scheduling appointments for the sales team with potential customers, cold calls, warm calls, email campaigns, creation of lead lists.

Creation of lead listsDigital MarketingFacebook Business ManagerProvide support and assistance to CEOs

I was part of an English and Spanish-speaking telemarketing project, we were asked to concentrate on the call and find ingenious ways to gather the right information from the car dealerships and deliver them to the database. The target market was located on Mexico, Colombia and Canada.