As the design manager at Hortifruti, I started and led the digital product design team, which includes researchers, UI/UX designers, front-end designers, product designers. I work defining the strategy and concept design for all digital products, as well as ensuring end-to-end delivery of these products and as much as possible getting my hands dirty by coding.

As CPO, I was responsible for developing the strategy and concept design, as well as ensuring the end-to-end delivery of digital products. I oversaw projects for major clients such as Drogarias São Paulo, Pacheco, BMG, Swift JBS, Hortifruti, and many others, covering topics including e-commerce, mobile apps, CRM and custom applications.

As an Innovation Manager at Fuel Eyewear, I was responsible for introducing new ideas and solutions to the company, working directly with the directors, commercial team, training team, and operations department. In addition, I initiated digital marketing operations and introduced pre-sales of products on the e-commerce website, which increased customer engagement and revenue. I also created the Fuel Academy, a digital onboarding experience open to all teams that allowed new… Show more As an Innovation Manager at Fuel Eyewear, I was responsible for introducing new ideas and solutions to the company, working directly with the directors, commercial team, training team, and operations department. In addition, I initiated digital marketing operations and introduced pre-sales of products on the e-commerce website, which increased customer engagement and revenue. I also created the Fuel Academy, a digital onboarding experience open to all teams that allowed new members to access tailor-made videos and presentations of the company's training programs.My efforts and contributions to Fuel have played a significant role in the company's success and growth, further positioning it as one of the leading B2C eyewear companies in Brazil. Show less

As the lead in the creation of Fuel Eyewear's e-store, I oversaw all aspects of the project and managed day-to-day operations. This included selecting the platform, hiring developers and designers, training staff and partners, negotiating media channels, addressing logistics, and identifying brand opportunities to enhance the customer experience.

As Manager of Customer Experience at Fuel Eyewear, in a short period of time, i completly changed how customers were being treated when they needed support.I developed and implemented a customer-focused warranty policy to improve the buying and ownership experience for our customers. This included the adoption of Zendesk and required the effort and good will of franchisees. Within six months, our Customer Service improved from a 4.4 to 9.6 Reclame Aqui score, and we even… Show more As Manager of Customer Experience at Fuel Eyewear, in a short period of time, i completly changed how customers were being treated when they needed support.I developed and implemented a customer-focused warranty policy to improve the buying and ownership experience for our customers. This included the adoption of Zendesk and required the effort and good will of franchisees. Within six months, our Customer Service improved from a 4.4 to 9.6 Reclame Aqui score, and we even received an RA1000 award. This enabled my position as innovation manager right after. Show less

.lab was a product design and development agency I founded, where I had the opportunity to work with a variety of big retail companies from different industries and backgrounds. Some of my key accomplishments include:- Designed and implemented more than 50 digital products, for companies ranging from startups to established businesses- Collaborated with partner agencies such as Templo, Strenna, Spiritweb, and Noix to provide design and development services to their… Show more .lab was a product design and development agency I founded, where I had the opportunity to work with a variety of big retail companies from different industries and backgrounds. Some of my key accomplishments include:- Designed and implemented more than 50 digital products, for companies ranging from startups to established businesses- Collaborated with partner agencies such as Templo, Strenna, Spiritweb, and Noix to provide design and development services to their clients- Worked with well-known companies like Shell, Globo, Britannia, Raízen, GoldenCross, Grupo Trigo, HotelUrbano, Fuel Eyewear, Ritz Hotel, Tray Commerce, and Rider- Led a team of designers and developers to deliver high-quality products on time and within budget- Established and implemented effective design processes for user research, wireframe prototyping, and quick feature implementation- Collaborated closely with clients to ensure their vision was realized and the end product met their business goals- Consistently received positive feedback and high satisfaction ratings from clients. Show less

As an entrepreneur, I was selected to participate in Shell Iniciativa Jovem, where I developed and launched BigSoul, a premium male plus-size clothing brand. My first successful attempt on `offline` products of an underrepresented market which sharpened my ability to identify and address gaps in the market.

As the lead product designer for HostInTown, a premium travel platform for business travelers and VIP guests of hotel chains, I played a critical role in shaping the user experience and front-end design. Some of my related activities and accomplishments during this time include:- Leading the Design and App/Front End team to create a frictionless travel experience for business travelers and VIP guests of hotel chains- Established processes for user research, wireframe… Show more As the lead product designer for HostInTown, a premium travel platform for business travelers and VIP guests of hotel chains, I played a critical role in shaping the user experience and front-end design. Some of my related activities and accomplishments during this time include:- Leading the Design and App/Front End team to create a frictionless travel experience for business travelers and VIP guests of hotel chains- Established processes for user research, wireframe prototyping, and quick feature implementation, resulting in weekly testing and delivery of new features- Worked closely with the development team to ensure that design deliverables were met, while also collaborating with the marketing team to create effective marketing materials and campaigns- Created wireframes and prototypes to test user flows and improve the overall user experience, incorporating feedback from user research and A/B testing- Designed and developed a range of features, including a booking engine, a search engine, and an interactive map, all with a focus on simplicity and ease of use- Maintained a consistent visual language throughout the platform, ensuring that all design elements were on-brand and aligned with the company's vision and mission.Overall, my experience at HostInTown allowed me to hone my skills as a lead product designer, and to develop a deep understanding of the user experience and front-end development. I am proud to have played a key role in the success of this innovative travel platform. Show less

As a co-founder of Camaleão360, an e-commerce software development agency, I had the opportunity to work with a team of talented developers to create and service over 150 different e-stores. Some of my related activities and accomplishments during this time include:- Collaborated with co-founders to establish the company's vision and mission, ensuring that our services were tailored to meet the unique needs of each client- Designed and developed engaging, user-friendly… Show more As a co-founder of Camaleão360, an e-commerce software development agency, I had the opportunity to work with a team of talented developers to create and service over 150 different e-stores. Some of my related activities and accomplishments during this time include:- Collaborated with co-founders to establish the company's vision and mission, ensuring that our services were tailored to meet the unique needs of each client- Designed and developed engaging, user-friendly e-commerce sites in a variety of platforms, including Vtex, TrayCorp, Fbits, Nuvemshop, Xtech, Magento, CiaShop, Shopify, Loja Integrada and many others- Ensured that all front-end designs were optimized for speed and performance, resulting in a better user experience and higher conversion rates- Worked closely with clients to understand their needs and provide ongoing support and maintenance, building long-lasting relationships and generating repeat business- Kept up-to-date with the latest trends and technologies in e-commerce design and development, incorporating new features and functionalities to keep our clients ahead of the curveMy worked at Camaleão360 allowed me to develop a deep and lasting understanding of the e-commerce landscape, as well as the technical skills needed to design and develop effective e-commerce sites. Show less

Still on Babygram and due to our results and user satisfaction, we also got to participate in some of the most prestigious and competitive startup programs in the country - Startup Brasil. Overall, my experience at BabyGram provided me with an incredible understating of whats necessary to make a product stick, both on the business, design and development front.In this stage:- Participated in the program's rigorous mentoring and training sessions, further honing my skills… Show more Still on Babygram and due to our results and user satisfaction, we also got to participate in some of the most prestigious and competitive startup programs in the country - Startup Brasil. Overall, my experience at BabyGram provided me with an incredible understating of whats necessary to make a product stick, both on the business, design and development front.In this stage:- Participated in the program's rigorous mentoring and training sessions, further honing my skills in product design and development- Pitched BabyGram to investors and partners during various startup events and networking opportunities, expanding the company's reach and reputation- Participated in the first Google Launchpad program in South America, which provided invaluable guidance and support to early-stage startups like BabyGram- Collaborated with fellow startups and mentors from around the world, gaining new insights and perspectives on product development and entrepreneurship Show less

Babygram was one of those things that happens once in a life. As a co-founder of BabyGram, I played a key role in the company's success. Some of my related activities and accomplishments include:- Designed the visual identity and user interface for BabyGram's mobile app, as well as its website and marketing materials- Developed landing pages and key promotional campaigns websites- Worked closely with the development team to ensure that the user experience was consistent… Show more Babygram was one of those things that happens once in a life. As a co-founder of BabyGram, I played a key role in the company's success. Some of my related activities and accomplishments include:- Designed the visual identity and user interface for BabyGram's mobile app, as well as its website and marketing materials- Developed landing pages and key promotional campaigns websites- Worked closely with the development team to ensure that the user experience was consistent across all platforms and devices- Conducted user research and analysis to inform design decisions and improve the user experience- Created wireframes, prototypes, and visual designs using tools like Sketch and Photoshop- Developed the packaging design for BabyGram's physical product, which included prints of users' photos- Contributed to the development of BabyGram's business strategy and overall product roadmap- Pitched the company to investors and participated in fundraising activitiesMy experience at BabyGram gave me a deep appreciation for the challenges and rewards of launching a startup, as well as a strong foundation in product design, development, and marketing. I am proud to have been part of a team that was recognized among more than 200 other projects in the first class of Startup Rio, and I continue to bring the same passion and commitment to every project I work on. Show less

At Polo Marte, a startup accelerator, I started my career as a Product Designer trainee. I worked closely with an exceptional team of developers, designers, and product managers, who taught me all phases of product development, from conception to delivery. I took a hands-on approach to projects, treating them as if I were the owner, and carried this mindset with me to all the projects I worked on. Some of my related activities and accomplishments include:- Collaborated with the… Show more At Polo Marte, a startup accelerator, I started my career as a Product Designer trainee. I worked closely with an exceptional team of developers, designers, and product managers, who taught me all phases of product development, from conception to delivery. I took a hands-on approach to projects, treating them as if I were the owner, and carried this mindset with me to all the projects I worked on. Some of my related activities and accomplishments include:- Collaborated with the development team to create user-friendly e-commerce websites and applications for various clients- Conducted user research and analysis to inform design decisions and improve the user experience- Created wireframes, prototypes, and visual designs using tools like Sketch and Photoshop- Worked with the product team to define product requirements and specifications- Participated in Agile development processes, including daily stand-ups, sprint planning, and retrospectives- Contributed to the development of several successful products, including:1. Bonuz, an app that was acquired by Grupo Trigo and is now used at Koni, Spoleto, and other restaurant chains2. HouseInRio, a platform for short-term vacation rentals that was acquired by Hotel UrbanoOverall, my experience at Polo Marte gave me a solid foundation in product design and development, as well as a deep appreciation for the importance of user-centered design and collaboration with cross-functional teams. Show less