Victor Barbosa Email and Phone Number

At Liti, I blend my business and product expertise with strong technological skills to drive innovative solutions from concept to launch. Engaging in the full product lifecycle, I collaborate closely with cross-functional teams—including design, engineering, and marketing—to develop products that meet market demands and enhance user experiences. My role involves not only integrating user feedback and optimizing product features but also hands-on software development using AI technologies, popular web frameworks, and mobile hybrid development platforms. By combining strategic thinking with technical proficiency, I strive to deliver high-quality products that bridge technology and user needs, driving growth and customer satisfaction.

At Suricato Web, we create custom websites, e-commerce platforms, and applications that help clients elevate their online presence and grow their brands. Leveraging our expertise in web development and design, we craft web stores, company pages, apps, personal portfolio sites, and more. Our focus is on delivering tailored digital solutions that enable businesses to sell products effectively and provide exceptional experiences to their customers. By combining innovative technology with a deep understanding of client needs, we strive to empower businesses to succeed in the digital landscape.

As Sr. Program Manager at 10X Innovation Lab, a crossborder innovation agency based in Silicon Valley, I led the startup acceleration program for over 200 companies from various sectors and regions. I was responsible for:Developing and delivering engaging, effective content for the online program, covering topics such as digital optimization, emerging technologies, and future-forward leadership.Finding and selecting qualified teachers and mentors who could provide guidance and support to the startups throughout the program.Organizing and facilitating soft landing activities, where the startups met with potential clients, visited tech companies, and presented at our demo day.Creating and hosting the demo day, where the startups showcased their products and services to real Silicon Valley investors and secured funding and partnerships.Conducting customer development research to identify and connect with suitable clients for the startups.Generating revenue for the agency by closing deals and partnerships with clients.I traveled to many different countries to meet with our clients, such as South Korea, the United States, Portugal, Japan, Taiwan, Mexico, etc. I learned how business is done in many different countries and this greatly improved my soft skills knowledge.I mentored the startups to help them effectively engage investors and clients. I also leveraged my network in the Silicon Valley startup ecosystem to help them access opportunities and resources.I was also responsible for the selection process for the startups that would be able to join the program. I evaluated their business models, traction, team profiles, market fit, etc. to ensure that they were ready for the program.Through my role at 10X Innovation Lab, I gained valuable experience in leading crossborder innovation programs, working with diverse teams of teachers, mentors, investors, and clients, and building strong relationships in the Silicon Valley startup ecosystem in the process.

As the Business Development and Partnerships Manager at Global Class, a bestselling book on international expansion, I played an important role in the book’s development and success. I was instrumental in securing and organizing interviews with executives from some of the world’s fastest-growing companies. These interactions provided invaluable insights that enriched the content of the book.In addition to this, I successfully organized launch events in diverse locations such as Silicon Valley, Rio de Janeiro, and Sao Paulo, Brazil. These events not only promoted the book but also facilitated valuable networking opportunities.As an Expansion Leader in Brazil, I opened the market to the company, making important connections and securing multiple clients, effectively disseminating the book’s content to Brazilian startups. This role allowed me to leverage my skills in client acquisition and content delivery.One of my notable achievements was finding a publishing partner and negotiating the launch of the book in Brazilian Portuguese, which is anticipated in 2024. This accomplishment will significantly broaden the book’s reach and impact.Overall, my tenure at Global Class has been marked by strategic growth initiatives, successful partnerships, and a commitment to spreading valuable knowledge on international expansion.

As a BI Analyst at AB Inbev’s innovation hub, ZX Ventures, I played a key role in several strategic initiatives. I was part of the team that pioneered the Direct-to-Consumer (D2C) full-funnel strategy for ZX brands in LATAM, beginning with Colorado. This involved conducting A/B tests on social media to validate hypotheses and inform business decisions.I was also responsible for analyzing, reporting, and presenting the performance of new portfolio releases to C-level executives, including brands like Colorado, Patagonia, and Wals. My insights were instrumental in shaping the company’s strategic direction.As a CRM Strategist for Colorado, ZX Ventures Brasil’s leading craft beer brand, I helped devise strategies that led to a 13% increase in online sales. This achievement underscores my ability to drive growth through effective customer relationship management.In addition to these roles, I managed multiple projects across different boards using Scrum and Agile methodologies. This involved coordinating with teams in Brazil and New York to ensure seamless execution.One of my notable contributions was the creation and recording of a playbook detailing Colorado’s successful implementation of its full-funnel sales strategy. This playbook has since been used as a blueprint for launching full-funnel strategies for other AB Inbev companies worldwide

At Vivo’s Innovation Department, I collaborated on a pivotal project aimed at reinventing the app release process on their digital platform. Over several months, our team conducted extensive interviews with executives, managers, and tech specialists, gaining a comprehensive understanding of the challenges contributing to extended time-to-market.Leveraging Efficient Problem Solving, Design Thinking, and Agile methodologies, we devised innovative solutions that significantly optimized Vivo’s app release strategy, achieving a 45% reduction in time-to-market. As the team lead, I played a crucial role in successfully delivering our solution to Vivo stakeholders.Our efforts culminated in recognition for significantly improving the app launch cycle. I was also honored with the Green Belt Consulting certification by Falconi, an accolade reserved for top-performing professionals. This experience not only honed my problem-solving skills but also deepened my understanding of the launch cycle of technical products.