Daniela Vidal Email & Phone Number

Miami, Fl, Us

• Drive the development of the innovation product pipeline across the Frida Mom portfolio, with a strategic goal to expand +$5M worth in New Product Development (NPD) within the next year.• Oversee the end-to-end product development cycle, from charter idea generation, supporting product concepting/development, and spearheading go-to-market readiness initiatives and post-launch evaluation.• Develop optimal positioning, claims, and pricing strategies for NPD, leveraging comprehensive analyses of category, consumer, and competitive market trends. • Partner with sales to develop best-in-class category growth narratives for retailer line reviews and sell-in material, showcasing the unique product selling points, benefits, and features.• Work collaboratively with sourcing, supply chain, and product development teams to uphold financial targets of new and commercial innovation projects while ensuring delivery on consumer promise.

Miami, Florida, United States

• Spearheaded consumer research initiatives at various stages of the product development process, leading qualitative and quantitative research methodologies to inform product innovation, brand strategy, messaging, and targeting.• Executed end-to-end quantitative research, determining sample sizes, creating questionnaires, fielding tests, and utilizing statistical software for analysis.• Led reporting of category trends, providing the innovation team with valuable insights to drive the development of new products and packaging updates.• Produced two comprehensive brand health reports for Baby and Mom brands, applying advanced analysis techniques, inclusive of a drivers’ analysis to tailor brand strategies for growth.

• Led and executed research plans encompassing both qualitative (focus groups, in-depth interviews, and ethnographies) and quantitative (questionnaires, in-house and vendor-led) methodologies. Analyzed data utilizing advanced research tools inclusive of Q/Displayr.• Proactively mined through secondary data sources, including GFK/MRI-Simmons, YouGov, and industry articles to gain insight into the attitudinal and behavioral dynamics of consumers' connections with client brand. Leveraged insights to create strategic pathway for messaging and targeting strategies.• Developed tailored media strategies for diverse clients, particularly in the CPG, retail, and financial services sectors. • Executed thought leadership projects across various white spaces and creatively reported out evolving trends and media strategies to clients to ensure lasting impact in consumer journey.

Miami, Florida, United States

• Developed comprehensive research plans outlining the approach for collecting qualitative and quantitative data sets through methodologies inclusive of questionnaires, focus groups, in-depth interviews, ethnographies. Utilized insights derived from these plans to formulate key recommendations for business strategies. • Led brand health research initiatives assessing the organization’s strengths and weaknesses to inform strategy across verticals, inclusive of marketing, programming, sports, and news.• Managed a team of two analysts and concurrently established strategic partnerships with research vendors to execute initiatives with a focus on meeting deadline-oriented goals.• Oversaw proprietary survey panel of 10,000+ respondents, implementing strategies to minimize demographic skews and ensure accuracy and increased user engagement.

Miami/Fort Lauderdale Area

• Created 25+ reports monthly that encompass qualitative and quantitative data sets from various sources and methodologies into meaningful stories and actionable growth recommendations• Screened and reviewed content to provide summaries and identify patterns across the organization’s content products• Managed multiple projects simultaneously with various strategic partners in order to design and execute various research initiatives with deadline-oriented goals

Miami/Fort Lauderdale Area

• Analyzed and collected consumer consumption data to provide actionable insights to the organization’s upper management and corresponding departments• Created visually informative graphs and reports that help facilitate understanding of Telemundo Enterprises' ratings based on Nielsen data• Monitored and understood industry trends as well as competition’s strategy in order to provide context to Telemundo’s overall performance and potential opportunities for growth• Worked alongside internal departments (Studios/Programming/Marketing/Finance) to provide key metrics in order to meet the organization’s goals

Bachelor Of Science (Bs), Hospitality Administration/Management, 3.9 Gpa - Summa Cum Laude

Activities and Societies: American Marketing Association and Italian ClubAchieved placement on the Dean's List: Fall 2012, Spring 2013.

Minor, Marketing

Minor, Italian Language And Literature