Luis Vidal Email & Phone Number

Phoenix, Az, Us

Arizona

United States

Established an early-stage startup and collaborated with the founding team to frame the company's vision and mission. Developed and implemented sales and marketing strategies to promote white-label solutions for brand partners. Identified and secured partnerships with potential clients to expand market presence and drive revenue growth in a competitive marketplace. Select Achievements:‣ Obtained $500K+ in seed capital within six months, resulting in a successful proof-of-concept for the business model. Allocated funds to market research and campaigns, leading to early traction and market validation.‣ Built a robust pipeline of over 50 creators and 20 restaurant partners in Scottsdale and Los Angeles within eight months through effective sales and marketing strategies, establishing trust, and strategic networking initiatives.‣ Secured a strategic partnership with UCLA to create "Bruin Bites," a custom food brand for students and staff. This collaboration showcased the appeal of white-label solutions, opening new avenues for growth. ‣ Generated more than $20K in incremental sales for a restaurant partner within a 60-day test period by leveraging analysis, optimization, and social media marketing for three new virtual food brands.‣ Fortified a strategic partnership with AYSO to create a custom food brand for the organization, leveraging white-label products. This association showcased the appeal of white-label solutions, enhancing brand credibility.

United States | Latin America

caliburger.comPlayed a crucial role in the leadership and management of CaliBurger, a fast-casual restaurant brand, focusing on delivering a stellar customer experience with a simple-high quality menu using fresh ingredients. Secured master franchise rights for CaliBurger in Latin America (including Mexico), enabling strategic international expansion and brand growth.Development joint venture formed with Corporativo Free & Green SA de CV.Opened 8 stores across Mexico from 2018 through 2020, which created more than 200 jobs.

Phoenix, Arizona Area

Initially joined Choice Hotels International, one of the world's largest hotel franchisors, with over 7,500 hotels in over 45 countries, to serve as a programmer and content manager for choicecentral.com. Promoted within one year to support over 50 technology and software development initiatives focused on brand and distribution strategy, pricing and revenue optimization, and corporate development.

Phoenix, Arizona

Expanded web content management, coding, and project management skills through management of choicecentral.com, Choice's corporate intranet and various IT projects for the benefit of corporate employees and hotel franchisees around the world. Managed incident and request queues for choicecentral.com.

Phoenix, Arizona Area

Managed web content updates and Spanish-language translations for company and global franchisee intranet. Learned introductory software programming languages such HTML, CSS, and javascript.

Hermosillo, Sonora, Mexico

Family owned company set up for the development of land in Mexico.Devised and implemented sales and development plan for beachfront acreage in Bahia Kino, Mexico. Led efforts to get property rezoned for tourism development. Searched for and vetted developers, and negotiated $30MM joint venture agreement with U.S. based land development firm.

Phoenix, Arizona, United States

Achieved exceptional success selling Spanish language advertising to businesses in Arizona, earning Rookie of the Year award for outstanding sales performance and demonstrating a strong ability to connect businesses with the Hispanic market.

Arizona And Mexico

Sold electronic components to manufacturers in Arizona and Mexico, with clients including Ford, Chrysler, and General Motors. Managed the highest-performing territory, delivering 12% of the company's $65 million in revenue.

Mba, Global Management

Activities and Societies: Thunderbird Student Government, Latin American Business and Culture Club, Thunderbird Emerging Markets.

Bachelor Of Science, Urban Planning

Activities and Societies: President - American Planning Association, ASU Chapter Dean's List - College of Architecture and Environmental.