As a Lifecycle Sales Process Manager, I am experienced in optimizing sales processes and driving operational excellence. I coordinate a team to create accurate service estimates for customers and streamline workflows using innovative no-code (Appenate) and low-code (Microsoft Power Apps) applications. By analyzing sales and press performance data, I make informed decisions to optimize sales strategies. I am passionate about efficiency and customer satisfaction, dedicated to driving success through streamlined processes.

As the USA West Region Digital Sales Specialist for Heidelberg's Digital Printing Portfolio, I excelled in building new opportunities within named printing industry accounts, driving the entire sales cycle from initial engagement to successful close. I leveraged my in-depth knowledge of Versafire Digital Presses and Prinect Digital FrontEnd to develop and implement comprehensive account sales strategies and account plans tailored to each customer.I collaborated closely with Sales Account Managers and internal peers to deliver joint value propositions, provide technical information, conduct pre-install meetings, and offer sales training, fostering strong customer relationships at both C-level and functional levels. As a subject matter expert, I educated and influenced customers, ensuring our products were seamlessly integrated into their printing workflows.In addition to prospecting, generating leads, and managing sales pipelines and opportunities through CRM systems (Microsoft Dynamics and Salesforce), I delivered accurate sales forecasts. My ability to multi-thread in large and small accounts allowed me to understand the needs of each stakeholder, build executive-level business cases, and consistently exceed regional quotas.Adapting to the fast-paced U.S. market after relocating from Brazil, I quickly became a trusted advisor to our customers and Sales Account Managers, surpassing management expectations and earning the Digital Sales Specialist of the Year award in my second year. My proactive approach and commitment to collaboration have consistently driven successful outcomes, successfully closing contracts of varying sizes.

Responsible for the management of the Heidelberg portfolio in the areas of digital printing, prepress and printshop workflow integration through the product families Linoprint, Suprasetter and Prinect respectively. Also in charge of Heidelberg's marketing activities granting its adequate image positioning, product marketing and media exposure in the Brazilian print media industry.

Responsible for all the activities related to sales and service of Heidelberg Linoprint C - digital printing systems

Pre-sales product specialist for the offset presses Speedmaster SM 52 and Speedster SM 74, and also for the digital systems Linoprint C901 and Linoprint C751.

Responsible for the successful migration of the company’s Customer Relationship Management (CRM) system from Salesforce.com to the Microsoft Dynamics CRM, doing collection, cleansing and organizing all the customer data base, IT infrastructure planning, organization and execution of trainings for multipliers and key-users all these through the coordination of a multi-disciplined and multi-national team.Revamping of the company’s CRM concept through lectures and theoretical trainings for the middle management and directors.Deployment of new standardized reports used by the middle management in order to do a good customer related contacts and activities monitoring in several departments but mainly in the sales areas.Development of tools for collection of strategic competitors knowledge and market-share in order to feed the sales areas and the headquarter in Germany with those information.

Main responsible for the coordination of a sales team with nine salesmen and an assistant for products from the company like: sheetfed offset presses, binders, stitchers, cutters, inks, blankets and printing plates in the states of São Paulo and Mato Grosso do Sul reporting directly to the Sales Director.Responsible for recruiting and training 4 trainees for the sales area.Constant and direct contact with customers for negotiations in several levels in the customers organization and values with total responsibility over the net margins applied.Annual operating planning for sales and costs for the approval of the board in the headquarter, and P&L control

Main responsible for the coordination of a sales team with four salesmen, one services coordinator, eight field services technicians and two assistants for products from the company like: sheetfed offset presses, binders, stitchers, cutters, inks, blankets and printing plates in the states of Minas Gerais, Goiás, Distrito Federal, Mato Grosso, Tocantins e Rondônia reporting directly to the Sales Director.Constant and direct contact with customers for B2B end negotiations in several levels in the customers organization and values with total responsibility over the net margins applied.Complete development of new sales team and strategies, hiring new employees, expanding the territorial sales coverage and by consequence increasing the sales in at least 50% in areas out of the states capitals.Annual operating planning for sales and costs for the approval of the board in the headquarter.Accounting and financing legal representative for the two regional sales offices in Belo Horizonte and Brasília.In the last year the Rio de Janeiro's office was also under my responsibility.

Main responsible together the German headquarter for all the product line of 20” format sheetfed presses like: Printmaster GTO 52, Printmaster QM 46, Printmaster PM 52 e Speedmaster SM 52.Annual marketing and sales budget planning of the products above mentioned for the whole country to the approval of the German headquarter.Application of technical and commercial trainings for the Brazilian sales team including argumentative unique selling points and competitors comparisons knowledge.Constant and direct sales team support with contact with customers for negotiations in several levels in the customers organization and values with total responsibility over the net margins applied.Quotation development and control for sales team following the standards set by the German headquarter.Filling out and signing all the purchase order to the factory of the above mentioned products.During the period working in this position the net sales of this product line was increased by 150% in the last fiscal year of my responsibility.

Coordination of the consumables sales team in São Paulo state with five external salesmen, 4 internal salesmen and one assistant for products like: inks, printing plates, blankets, proofing papers and solvents.Field technical servicing for the implementation of such products in the customers plants.Development and application of technical training for sales team and customers.Contact with the factories of the above mentioned products for purchase price negotiations and technical trouble-shooting.Stock and purchasing coordination of the above mentioned products.Annual operating planning for the consumables department.

Development and implementation of several optimizations in the offset printing section through the use of tools as 5S’s, TPM and QCC.Trouble-shooting support of the offset printing process.Theoretical offset process trainings for web-offset printing presses operators Selection and quality analysis of offset printing consumables like: inks, printing papers, plates and blankets.Technical and financial analysis of printing presses and postpress equipments and their suppliers for the company investments.During this period on the position was achieved three degree promotions (Junior, Middle and Senior degrees);