Dave Roberts Email & Phone Number

Knightdale, NC, US

Raleigh, North Carolina, United States

Talent CoachingElevate your career with personalized 1:1 talent coaching. Dave offers tailored guidance for professionals at any stage, focusing on leadership development, strategic thinking, and process improvement to achieve your career goals.Customer Marketing ConsultingCreate dynamic, optimized engagement moments across the customer lifecycle with our.

RTP, NC

• Promoted to create and lead in-house consulting team (6+ headcount) of senior marketing strategists within Customer Experience org to optimize the digital experience of a $6 billion customer base through digital.
• Cut project cycle time by 50% in 6 months by developing rapid execution framework for mapping customer lifecycle, personas, data architecture, marketing tech, performance measures, and workflows
• Conducted over 15 workshops and 100+ virtual interviews with internal SMEs and decision-makers from sales, marketing, CX, CS, and product teams in 6 months
• Led and presented to VP on lifecycle revenue marketing transformation plan to optimize revenue pipeline and customer targeting $1B in revenue growth involving sales, marketing, and CS team customer funnel management.
• Produced 5 consulting packages that included visualizations, data analysis, customer journeys, and organizational flow mapping to address low NPS scoring customer experiences along with proposed roadmaps with target.

RTP, NC

• Hired to build a global team of 9+ marketing strategists within Customer Experience org to optimize and create scalable customer engagement and adoption programs supporting global and regional CS teams covering Cisco’s.
• Built multiple programs in partnership with digital automation and execution teams promoting innovation, optimization, and personalization in digital lifecycle experiences (onboarding, adoption, upgrades, license.
• Partnered with analytics teams to build Tableau dashboards for measuring customer progression and success metrics for core customer marketing programs
• Deployed improved personalization and prescriptive guidance in automated customer journeys which included a monthly customer webinar journey (204% increase in webinar registrations in 1 year)
• Partnered with Tier 1 technical support teams to create digital journey driving customers to update their products to target software versions to reduce churn which increased customer upgrade engagements by 43% in 1 year

RTP

• Hired to build strategy and execution team responsible for digital customer engagement and user journeys for Webex Suite (Meetings, Messaging, Calling, Events) for both IT admins and end-users for over 20,000 accounts.
• Directed team of 20+ individuals covering digital experience, email marketing automation, content development, website coding, graphic design, and program management working in partnership with product, customer.
• Deployed end-user and admin targeted journeys that increased user engagement by 116% in one year through personalized and insight-based guidance through the customer onboard and adoption lifecycle via email, in-product.
• Developed COVID 19 response strategy to deploy 900+ customer-centric digital assets, landing pages, one-pagers, guides, and messaging in 30 days, across 9 languages resulting in heightened customer relationships.

Research Triangle Park

• Hired as team lead to generate demand gen activities supporting Americas Virtual Sales Organization (300+ account managers) through outbound callouts and email marketing.
• Created and implemented an award-winning demand generation and customer engagement program driving sales lead generation using Salesforce.com's CRM as well as sales enablement collateral, buyer personas, data-driven.
• Generated $300M in yearly sales pipeline spearheading an outbound calling program for 350+ reps

Raleigh-Durham, North Carolina Area

June 2013Work and consult with the Americas Global Virtual Sales team to develop strategic high turn demand programs with visibility through all stages of the lead funnel. These programs are inclusive of traditional marketing tactics as well as leveraging new innovations in inbound, social, and marketing automation.Feb 2012-June 2013Work and consult with.

Research Triangle Park, NC

Work with US Partner Marketing team at Cisco to develop turnkey marketing programs for partners. These programs run the gambit of both traditional and innovative solutions taking advantage of industry best practices and strong collaboration with leading vendors in their respective fields. Additionally, I project manage several large scale partner marketing.

Master Of Business Administration (M.B.A.), Finance, General, Pricing, Social Marketing, 3.8

Strong emphasis on strategy, leadership, digital marketing, analysis, and product pricing.

Bs- Business Management - Marketing, Marketing, 3.51

-Focus on Competitive Intelligence, Market Strategy, and Corporate Strategy -Dean's List, School of Communications