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Experienced MBA in strategic global experience and thought leader with 10+ years in people management, stakeholder management, marketing processes, and workflows improvement in fast-paced, enterprise level tech/ SaaS companies. An analytical thinker focused on driving organizational change management, strong relationships, high performance across a portfolio of products with a results-oriented approach through collaboration and relationship management incorporating both strategy and psychology components. One example of this, during COVID, my digital experience team, a global team, grew our Webex monthly active user base 116% y/y in one year through thoughtful process, streamlining resources and program management with strategic partners in product and customer experience. My passion is being proactive in practicing effective communication strategies with a focus on change through collaboration with cross-functional internal/ external partners to deliver on shared strategic objectives growth mindset to address business problems. Previously, I led digital marketing and automation teams tasked with building better product adoption and retention through digital engagement. We scaled out these efforts through close partnerships with stakeholders and aligning more strategic performance measurement. As an example of our success, we saw an improvement of 116% in daily active user engagement in one year by driving awareness around key features identified through data insights as driving customer high customer retention. Another example came during the COVID pandemic when we delivered in 30 days over 900 assets across 9 languages to support rapid product adoption in the shift to hybrid work.My core competencies include business transformation, program strategy, cross-functional team leadership, change management, and executive communications to deliver innovative and impactful solutions that bring human and digital together. Skills: Digital Marketing, Organizational Development, Program Management, Performance Improvement, Strategic Communications, Strategic Planning, Integration, Team Leadership, Business Process Improvement, Software as a Service (SaaS), customer experience transformation, customer insightsFeel free to connect with me via LinkedIn.
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Director Of Lifecycle MarketingGithubKnightdale, Nc, Us -
FounderCollabr Coaching And Consulting Jul 2024 - PresentRaleigh, North Carolina, United StatesTalent CoachingElevate your career with personalized 1:1 talent coaching. Dave offers tailored guidance for professionals at any stage, focusing on leadership development, strategic thinking, and process improvement to achieve your career goals.Customer Marketing ConsultingCreate dynamic, optimized engagement moments across the customer lifecycle with our post-sale marketing automation and digital experiences consulting. We focus on driving impactful digital experiences that streamline onboarding, encourage adoption, and build loyalty, all aimed at boosting retention and driving revenue growth. Let us help you transform your customer journey for lasting success.Revenue Lifecycle Marketing and Optimization ConsultingTransform your revenue lifecycle based on our experience in optimizing end-to-end revenue management through digital transformation and strategic workflow mapping. Our proven approach reduces project cycle time while employing effective strategies to expand your SME network ensuring faster, data-driven insights and impactful results. Partner with us to streamline customer engagement, enhance marketing technology stacks, and drive revenue growth.Marketing InstructionMaster marketing essentials with tailored instruction designed specifically for small businesses, medical practices, and more. Gain practical insights into marketing basics, digital engagement, and strategy to elevate your brand and drive growth. -
Head Of End-To-End Customer Marketing And Digital ExperiencesCisco Oct 2022 - Apr 2024Rtp, NcPromoted to create and lead in-house consulting team (6+ headcount) of senior marketing strategists within Customer Experience org to optimize the digital experience of a $6 billion customer base through digital transformation, cross-organizational workflow mapping, and customer experiences optimization. •Cut project cycle time by 50% in 6 months by developing rapid execution framework for mapping customer lifecycle, personas, data architecture, marketing tech, performance measures, and workflows•Conducted over 15 workshops and 100+ virtual interviews with internal SMEs and decision-makers from sales, marketing, CX, CS, and product teams in 6 months•Led and presented to VP on lifecycle revenue marketing transformation plan to optimize revenue pipeline and customer targeting $1B in revenue growth involving sales, marketing, and CS team customer funnel management and orchestration of customer and demand marketing motions•Produced 5 consulting packages that included visualizations, data analysis, customer journeys, and organizational flow mapping to address low NPS scoring customer experiences along with proposed roadmaps with target success metrics, timelines, and required resources oTarget Customer Areas focused on $24 billion of software recurring revenue in multi-product offers, software upgrades, enterprise licensing, product lifecycle, and customer learning across Security, Collaboration, Observability, and Data Centers -
Head Of Customer And Product Marketing Leader, Product Use & AdoptionCisco Dec 2020 - Sep 2022Rtp, NcHired to build a global team of 9+ marketing strategists within Customer Experience org to optimize and create scalable customer engagement and adoption programs supporting global and regional CS teams covering Cisco’s Security, Networking, and Data Center•Built multiple programs in partnership with digital automation and execution teams promoting innovation, optimization, and personalization in digital lifecycle experiences (onboarding, adoption, upgrades, license management, learning) fueled by product and customer data insights using Agile methods•Partnered with analytics teams to build Tableau dashboards for measuring customer progression and success metrics for core customer marketing programs•Deployed improved personalization and prescriptive guidance in automated customer journeys which included a monthly customer webinar journey (204% increase in webinar registrations in 1 year) •Partnered with Tier 1 technical support teams to create digital journey driving customers to update their products to target software versions to reduce churn which increased customer upgrade engagements by 43% in 1 year -
Head Of Webex Product Marketing And Digital Experiences, Post-SaleCisco Dec 2017 - Nov 2020RtpHired to build strategy and execution team responsible for digital customer engagement and user journeys for Webex Suite (Meetings, Messaging, Calling, Events) for both IT admins and end-users for over 20,000 accounts.•Directed team of 20+ individuals covering digital experience, email marketing automation, content development, website coding, graphic design, and program management working in partnership with product, customer success, marketing, technical content, and support teams•Deployed end-user and admin targeted journeys that increased user engagement by 116% in one year through personalized and insight-based guidance through the customer onboard and adoption lifecycle via email, in-product messaging, digital content, community sites, and websites •Developed COVID 19 response strategy to deploy 900+ customer-centric digital assets, landing pages, one-pagers, guides, and messaging in 30 days, across 9 languages resulting in heightened customer relationships, engagement, and satisfaction across product offerings -
Marketing Manager, Global Virtual Sales, AmericasCisco Jan 2014 - Dec 2017Research Triangle ParkHired as team lead to generate demand gen activities supporting Americas Virtual Sales Organization (300+ account managers) through outbound callouts and email marketing. •Created and implemented an award-winning demand generation and customer engagement program driving sales lead generation using Salesforce.com's CRM as well as sales enablement collateral, buyer personas, data-driven targeting, actionable insights, and digital marketing •Generated $300M in yearly sales pipeline spearheading an outbound calling program for 350+ reps -
Demand Generation PlannerMason Zimbler Onsite At Cisco Feb 2012 - Dec 2013Raleigh-Durham, North Carolina AreaJune 2013Work and consult with the Americas Global Virtual Sales team to develop strategic high turn demand programs with visibility through all stages of the lead funnel. These programs are inclusive of traditional marketing tactics as well as leveraging new innovations in inbound, social, and marketing automation.Feb 2012-June 2013Work and consult with the Americas Partner Marketing team to develop strategic demand generation programs with focus on revenue marketing, marketing automation, and persona-based targeting. -
Marketing Services Designer (Marketing Program Manager), Onsite Cisco SystemsHarte-Hanks, Inc. Aug 2010 - Feb 2012Research Triangle Park, NcWork with US Partner Marketing team at Cisco to develop turnkey marketing programs for partners. These programs run the gambit of both traditional and innovative solutions taking advantage of industry best practices and strong collaboration with leading vendors in their respective fields. Additionally, I project manage several large scale partner marketing initiatives to drive demand gen while providing solid metrics reporting to prove success and value.
Dave Roberts Skills
Dave Roberts Education Details
Frequently Asked Questions about Dave Roberts
What company does Dave Roberts work for?
Dave Roberts works for Github
What is Dave Roberts's role at the current company?
Dave Roberts's current role is Director of Lifecycle Marketing.
What is Dave Roberts's email address?
Dave Roberts's email address is vi****@****ail.com
What schools did Dave Roberts attend?
Dave Roberts attended Indiana University - Kelley School Of Business, Brigham Young University.
What are some of Dave Roberts's interests?
Dave Roberts has interest in Golf, Running, Children.
What skills is Dave Roberts known for?
Dave Roberts has skills like Lead Generation, Product Marketing, Marketing Strategy, Marketing, Strategy, Demand Generation, Program Management, Management, Marketing Management, Leadership, Business Strategy, Sales.
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Dave Roberts
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Dave Roberts
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Dave Roberts
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Dave Roberts
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