Vidisha Shah Email & Phone Number

Canada

Canada

Halifax, Nova Scotia, Canada

Responsible for monitoring, optimizing and reporting campaigns on an ongoing basisOptimize campaigns based on goals and review analyticsWork directly with analytics to report on insightsEstablish channel and tactical strategies along the path-to-purchaseEstablish benchmarks and projections for tacticsWork directly with clients to present findings and strategyWork with creative teams to develop fresh concepts and ideas that drive resultsWork with development teams on tracking plans, best practices and issue resolutionMonitor campaign budgets and results and make budget and channel allocation recommendationsSet-up and manage campaigns across various digital platformsSet up new accounts and implement account strategyPresent and report to clientsProof dashboards prior to status meetingsGrow expertise and skillset across all paid media channels by working closely with strategists and team leadsMaintain knowledge of industry best practices and developments in technologyDraft POVs on new tools and tactics, as requiredDraft search and social copy, as required

Halifax, Nova Scotia, Canada

Toronto, Ontario, Canada

Conducted keyword research and analyzed search volume and competition for campaign creation & optimization.Managed and optimized paid search campaigns for a portfolio of clients including bid strategy optimizations, analyzing search query reports and creating ad copy.Created paid search reports, analyzed campaign performance along with optimization recommendations for continuous improvement.Monitored budget pacing to be in line with KPI goals.Assisted on multiple business and year-end reviews.Monitored campaign data to identify trends, insights, opportunities for optimization and providing recommendations to improve future campaign performance.

Mississauga, Ontario, Canada

Delivered search, display and social advertising campaigns.Created and optimized landing pages for SEO and conversion tracking tools such as Google Analytics to measure campaign effectiveness.Created reports detailing campaign results and making recommendations for future campaigns.Delivered search, display and social advertising campaigns.Performed keyword research in alignment with business objectives and goals.Analyzed customer data to identify potential customers who maybe interested in the company's products or services.Wrote content and copy for Google, Facebook and Instagram Ads.Tracked and monitored the market and the main competitors within the market.Managed budget and lead volumes daily based on agreed targets.Coordinated with team members to develop campaign plans & strategies.

Mumbai, Maharashtra, India

Employed marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)Undertook daily administrative tasks to ensure the functionality and coordination of the department’s activities

Postgraduate Diploma, Advertising

Bachelors In Mass Media, Advertising