With over 8 years of experience in textile design, including my journey from the weaving community to an MA from the Royal College of Art. I specialise in design research and communicating systematic, strategic and sustainable design solutions. Collaborated on CMF design, textile manufacturing and market trend analysis to improve brand identity.My expertise as a weaver and designer extends from innovative material science to grassroots community interventions with a unique perspective on colour and materials to address ethical and circular dimensions.I am dedicated to preserving artisanal skills while embracing modernity and innovation, aiming to bridge connections between the past, present, and future.
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Textile Engineer And DesignerAmphicoUnited Kingdom
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Production TechnicianFibe Sep 2024 - Present -
Design Council ExpertDesign Council Jun 2024 - PresentContributing to the UK's National Strategic Advisor on #DesignforPlanet mission, shaping projects, policy, and advocating sustainable practices to achieve net zero goals over the next three years. -
Textile DesignerAmphico Jun 2024 - Sep 2024Collaborating with material scientists to research, develop, and test innovative waterproof fabrics and colours for high-performance outdoor and sportswear apparel.
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Freelance ArtistSelf-Employed Jan 2024 - Jun 2024London Area, United Kingdom• Art Assistant and Production Team Member for Public Art Project at Battersea Power Station.• Assistant stylist for Ananya Birla's music video.
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Project Wimbledon Foundation X KlsKatherine Low Settlement Oct 2023 - May 2024Led intergenerational workshops in a Community-led project to craft intricate textile-art tapestry, enhancing cross-collaboration and celebrating diversity. Exhibited at the Wimbledon Museum and will be featured during the Wimbledon Championships 2024. -
Associate - Harrods, Westelm, TimberlandElite Associates May 2022 - Nov 2023 -
Royal College Of Art X CosCos Jan 2022 - May 2022Collaborated with COS sustainability team, to research and investigate the current textile supply chain.Developed a colour-coded language system design for awareness labels, aiding consumer decisions and resulting in a 100% reduction in carbon footprint and promoting sustainability. -
Textile DesignerThe Crafts Council Of India Oct 2020 - Aug 2021Proficient delivery in Adobe Photoshop, Illustrator and InDesign and presentation skills for international conferences, pitched CSR proposals to the Dubai council and launched social media campaigns and graphics to promote and market local artisans and preserve their crafts that were at risk during the challenging times of the pandemic. -
Textile DesignerKamala Oct 2020 - Aug 2021Directed the end-to-end project lifecycle for home collections for the Crafts Council of India engaging cross-functional collaborations and strategic partnership development, enhancing brand coherence across the country.Developed innovative sustainable design solutions for repurposing overstock produced during the pandemic, in partnership with highly skilled artisans to create products using various textile techniques and processes.Managed all phases of the project, from design ideation, colour and material decision, execution and production to cost analysis and delivery. -
DesignerGaurang Sep 2020 - Dec 2020Hyderabad, Telangana, IndiaCreated a detailed hand-painted backdrop for the runway during Sustainable Fashion Day at Lakmé Fashion Week 2020 to complement the collection of the season. -
Textile DesignerGaurang - India Feb 2019 - Aug 2020Hyderabad, Telangana, IndiaGraduation Project• Luxury textiles designed for GAURANG were featured in the Lakmé Fashion Week summer/resort 2020 collection.• Created textile collections by revitalizing intricate weaving techniques and integrating design design inspirations.• Conducted cultural and field research to inform the luxury lifestyle material selection, colour dyeing, and mechanized weaving methods.• Assisted backstage at fashion shows, and university workshops while gaining multidisciplinary skills, and cross-collaborate within a team.
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Design ConsultantAccess Development Services May 2020 - Jul 2020Engineered forward-looking colour and material forecasts to guide luxury contemporary designs, aligning with industry-lead aesthetics under the ACCESS project 'Living Looms of India'. -
DesignerDastkar Andhra - India May 2018 - Jun 2018Hyderabad, Telangana, India -
Student ResearcherNational Institute Of Design Andhra Pradesh Jul 2017 - Aug 2017Andhra Pradesh, IndiaCraft DocumentationResearch on the traditional art form, hand-painting Kalamkari.
Vidushi Chenna Education Details
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Textiles -
Textile And Apparel Design
Frequently Asked Questions about Vidushi Chenna
What company does Vidushi Chenna work for?
Vidushi Chenna works for Amphico
What is Vidushi Chenna's role at the current company?
Vidushi Chenna's current role is Textile Engineer and Designer.
What schools did Vidushi Chenna attend?
Vidushi Chenna attended Royal College Of Art, National Institute Of Design Andhra Pradesh.
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