Vidya Murthy Email & Phone Number

San Francisco Bay Area

• Shepherded partners through IBM’s processes from on-boarding to revenue generating outcomes working with key executives to further shorten every step along the way• Strategically and tactically managed partners’ business development. Helped prioritize on what to focus on, and played critical part in expanding business into various domains including IOT, Cloud solutions, cyber security, Data, AI and Analytics.• Planned and managed incentive programs for partners, and increased revenue beating projections. Optimized incentive strategies for every program.• Drove partner funding for focused marketing campaigns. Managed partners’ marketing programs, including digital marketing campaigns, email and telemarketing. Helped improve website traffic, optimized with Google AdWords, and directed campaign videos for YouTube and other content federators. • Landed new clients. Enabled partner authorization for resell and certification, on-boarding and drive sales leveraging CRM tools such as Salesforce and other tools to manage opportunities through all stages of Proposal Management and liaisoning between Distributor, Reseller and Customer

San Francisco Bay Area

I am an experienced passionate marketing professional managing Partner Programs and marketing services at various Enterprise Software Companies. I like meeting new people & learning new approaches to expand my impact, so feel free to reach out to me for short term, long term & contractual marketing/partner management opportunitiesMarketing Specialties:Create Business Plans, marketing plansDrive digital marketing campaigns including email, social media and telemarketingHelp improve website traffic through SEO campaignsChannel Program Management for Business Partners (Google Cloud, AWS, IBM among others)Manage Channel Partner ProgramsPartner Profile ManagementIncentive Management Opportunity ManagementMarketing campaignsIBM Alliances Management for Resellers, ISV and Global System IntegratorPartnerworld Program Profile & levelsMySA PortalCVR S/SA, CVR Solutions, Software deal registration & special bid process incentive managementIBM Software co-marketing management through Marketing campaignsGlobal Solution Directory

San Francisco Bay Area

For the past 12 years, we have helped businesses manage their partnership while exceeding sales and revenue targets. Our expertise in managing complex partnerships empower Business Partners to excel partnership requirements and focus on accelerated sales rather than mundane partnership criteria aspects. Reach out to us today and get on a path of renewed focus and growth.