Spearheaded the strategy and vision as part of Coinbase’s Growth Consumer team to improve user engagement and acquisition on coinbase.com/learn and logged-out retail app through a gamified learning and rewards system.

- Used data analytics to inform design decisions for the Bitkub Enterprise (enterprise.bitkub.com) and Bitkub Career site, contributing a boost in application rate by 300% (careers.bitkub.com)- Consistently sought and applied feedback from Product, Engineering, Marketing, and Business Development.

- Headed the cross-functional collaboration on user research, usability testing, and the redesign of the mobile app and website.- Leveraged data-driven insights and closely monitored KPIs to inform and guide a comprehensive improvement of the transaction flows of the mobile app and website. - Ran interviews, usability heuristics, and usability testing to improve the transaction flows of the mobile app and website.

- Collaboratively led a redesign of the website to increase sign-ups. - Drafted and published digital ad collateral that distilled concepts of Decentralized Finance (DeFi) and Cryptocurrencies into easy to digest marketing pieces- Created a style guide to ensure consistency across mobile and web. - Co-authored blog posts about DeFi to drive traction. - Wrote blog posts about DeFi.

- Designed landing pages for clients in various industries, utilizing analytical tools to optimize user experiences and interface design.- Created wireframes, user flows, and prototypes to effectively communicate interaction and design ideas. - Collaborated with product managers and engineers to define and implement innovative solutions for the product direction, visuals, and experience.

- Researched upcoming local events, influencers, imagery, and identify branding and content opportunities.- Developed mood board/sourced images for shoot concepts- Photographed events/products for the BasicSpace App and Instagram stories- Monitored, posted, and suggested content for social channels including Facebook, Twitter, Instagram, Pinterest, and YouTube- Wrote copy, proof-reading and quality assurance of social campaigns.- Created reports to track and analyze social media performance.

- Planned and executed One Siam’s Official Line Account promotional strategy, gaining 40,000 new followers- Worked in the mobile development department to help wireframe the microsite for the One Siam mobile App- Wrote blog posts on Siam Piwat online news

- Managed the Chapter's Instagram account - Created engaging Instagram/Facebook posts and stories to promote weekly speaker events - Produced relevant print and designs for flyers and other promotional materials

Volunteers at the Interactive desk to make stories more engaging with charts, graphics, and design coded in HTML, CSS, and JavaScript.