Implemented a standardized system for monitoring website performance metrics. This facilitated cross-functional collaboration to identify and prioritize critical bottlenecks impacting page load times. By leveraging the 80/20 rule, we effectively addressed issues affecting the majority of users, achieving significant performance improvements.Led efforts to significantly improve website performance, achieving a 100% increase in Core Web Vitals metrics. This resulted in mobile score improvements from 30 to the 60s and desktop scores reaching the high 90s.Spearheaded the product strategy and roadmap for a mobile application that streamlines the insurance sales process for agents. This application will function as an all-in-one aggregator for insurance products

Successfully revamped and launched CMS-driven Shriram General Insurance Website: Increased total users by 37%, demonstrating effective user experience improvements.Expanded website content and user experience: Grew website page count from 250+ to 600+ with enhanced content, leading to a 20% increase in average session duration Streamlined agent onboarding: Improved agent onboarding process, resulting in 100+ new agents completing it.Optimized customer journey: Reduced customer journey completion time by 49% (from 10 minutes to 5.1 minutes), enhancing efficiency.Drove significant business growth: Achieved a combined business value of ₹4 Crore and maintained an average user rating of 4.5 stars (out of 5).Generated high-quality leads: Generated 47,873 organic OTP-verified leads, representing 83% of the overall OTP verified leads.Led successful GA4 migration: Coordinated cross-functional teams to ensure seamless implementation of GA4 for two websites within 14 days. Achieved a 100% successful migration rate and zero downtime for both sites.Increased launch efficiency by 30%: Implemented a simplified launch process for new product pages and journeys, orchestrating collaboration among teams and stakeholders.

Redesigned Delivery Partner App: Led the redesign of the complete delivery partner application, implementing a new design and enhancing the user journeySuccessfully Launched Delivery Partner App: Strategically planned and executed the product launch ensuring a smooth transition and effective training for delivery partners Optimized Delivery Process: Achieved a 5%-10% reduction in overall delivery time through process optimization and implementation of effective strategiesImproved Delivery Efficiency: Bridged the gap between the third-party vendor and development team, ensuring successful implementation of a tracking feature to monitor delivery partner positions and decrease delivery timesEstablished Design System: Initiated and established comprehensive design guidelines documentation (component guiding, typography, iconography, color, and spacing) for the mobile app, streamlining the design processImproved Project Management in JIRA: Enhanced project management by merging similar tasks and reorganizing the task list in JIRA for improved prioritization and clarity

Enhanced Customer Experience: Developed and implemented a customer listing and profile page, improving user experience and providing comprehensive customer informationIncreased Sales: Championed a product idea and successfully integrated a sales tool with the website and product, contributing to overall sales improvementEnsured Smooth Product Transition: Executed the migration of existing product features to the new product, guaranteeing a seamless user experience and maintaining full functionality

Enhanced Offer Collection Process: Designed and implemented in-built tools for collecting offers, resulting in increased efficiency and effectivenessImproved Calling Team Productivity: Developed and implemented in-built tools for the calling team, enabling them to: Communicate effectively with customers Capture customer queries efficiently Set priorities during callsStreamlined Service Request Forms: Restructured SRFs (Service Request Forms) for Home Services and Home Improvements categories, simplifying the process and improving clarity for better service deliveryImplemented Data-Driven Decision Making: Created and automated dashboards using Power BI for daily monitoring of key performance indicators (KPIs).