Vijay Balaji Madheswaran Email & Phone Number

Toronto, Ontario, Canada

Bangkok, Bangkok City, Thailand

Bangkok, Bangkok City, Thailand

Reporting to the Chief data scientist, I am accountable for all data science activities in the APAC region.I am responsible for setting the data science strategy, charting the course of data science tools and products and delivering a return on data science investments in the region.Delivering the data science & analytics strategy for 200+ clients in 8 countries across Retail, CPG, Insurance and FinServ; Accountable for deliveries worth $75M+ in revenue per year Directing the work of over 70 data scientists, I manage the delivery of data science & analytics strategy for 200+ clients in 8 countries across Retail, CPG, Insurance and FinServAchievements: 1. Restructured and transformed the regional data science organization to drive efficiency resulting in a cost savings of 28.6% without affecting deliveries 2. Implemented new processes for tracking budget, project and workplan management contributing to process efficiencies and predictability 3. Championed transformation of tech stack of data scientists from legacy tech to GCP, automation and scheduling technologies & Power BI 4. Implemented continuous learning through trainings on new tech as well as product management & AGILE methodologies Improved Gallup engagement score of the organization by 0.37points (11.4%) in the COVID yearTags:#data_science_leadership#business_transformation#transformational_leadership#people_management#managing_managers#leadership#business_strategy#data_science_consulting#innovation#stakeholder_management#automated_decisions#data_literacy#agile#attribution_science#investment_optimization

Seoul, Korea

In a role reporting directly to the GM of the country, I was accountable for scoping, managing and delivering the data science strategy for Korea’s 2nd largest grocery retailer .Responsibilities: 1. Scope, lead, and execute the data science work plan across assortment, ranging, CRM, pricing and promotions through segmentation, BI & reporting, predictive models, scenario planning & optimizations 2. Strategic consulting across the above areas and owning the relationship with the client 3. Managing data science teams across Korea and India 4. Standardize, automate and productionize data science deliveries Achievements: 1. Saved $21M for the client through improved recommendations on pricing & promotions 2. Developed a new automated model tuning framework for rapid decisions on product pricing 3. Transformed the analytical platform from legacy tech to Python, Pyspark, Hadoop on GCP 4. Kick-started the client’s CRM program which was halted for 2 years by leading the launch of new loyalty card in compliance with K-PDPL & GDPR 5. Saved 1.5 FTE through an ensemble optimization algorithm for automated model selection 6. Deployed an automated decision system to target predicted high-risk customers – saving 2 days per week of effort for the client’s marketing team while increasing response by 13% 7. Delivered a 6x ROI on client investment through sales uplifts and cost savingsTags:#leadership#people_management#business_transformation#business_strategy#data_science_consulting#innovation#consulting#stakeholder_management#automated_decision_systems#ensemble_techniques#automated_model_selection#forecasting#SARIMAX#churn_modelling#decliner_science

Bangkok, Bangkok City, Thailand

In an expansion of my previous role, I was accountable for data science deliverables for over 200 CPG clients in Thailand and Malaysia across Customer insights, pricing, promotions, CRM and media Responsibilities: 1. Build and manage data science targeting & evaluation engines to target, execute and measure retail media campaigns per year across 200 brands using data science based insights and decisions 2. Lead, scope & execute strategic consulting projects to help clients with informed decisions powered by data science 3. Management of IP creation & innovation on media measurement and AI/ML products 4. Supporting the sales teams to deliver incremental sales of 8% YoYAchievements: 1. Built a new team of 6 data scientists and launched 2 new data science products for CPGs 2. Automated delivery of 1200+ campaigns a year from sales pitch to targeting and evaluation 3. Generated $3M additional revenue by building a new analytical service module 4. Contributed to a revenue growth of 20x between 2015-18 & expanded to serve 200+ clients 5. Introduced CLTV & ROI measurement for media campaigns through customer survival modelsTags:#leadership#people_management#data_science_products#innovation#media_measurement#metrics#consulting#media_attribution#survival_models#kaplan_meyer#CLTV

Bangkok, Thailand

In a newly organized business development squad, my role was to lead the design, code & create a new measurement framework and solution for in-store media campaigns. Accountable for the data science and analysis workstream. Responsibilities: 1. Own and manage all the targeting and evaluation activities for in-store media campaigns 2. Create new campaign designs and algorithms to measure these campaigns effectively and accurately 3. Secure clients' buy-in on the new metrics and measurement methodologies and help them improve the performance of their campaigns through insights 4. Support sales activities of in-store media campaigns Achievements: 1. Introduced advanced survival models to launch the first in-store media evaluation in Thailand 2. Developed a completely new evaluation frame work & set of new metrics for in-store media evaluations that enabled critical decisions 3. Delivered 700+ in-store media campaigns per year through automation 4. Contributed to 2x revenue growth and won a new business worth 20x annual revenue Tags:#research#innovation#media_measurement#metrics#consulting#automation#efficiency#media_attribution#business_development

Gurgaon, India

Responsibilities: 1. Ownership and development of all CRM solutions to target, measure and plan personalized media across 9 international markets 2. Develop predictive models to forecast performance of CRM campaigns and recommend right set-up for maximum Cost-effectiveness 3. Mentor junior data scientists to develop technical & soft skills 4. Trials of new media mechanics across markets including retail magazines, Coupon at till etc., Achievements: 1. Improved targeting models to increase personalized campaigns’ performance by 58% 2. Automated targeting process of personalized campaigns and saved 3.5 FTE per year 3. Promoted twice in a year to the position of junior manager to lead CRM solutions across 9 countries 4. Led the development of a new data mart to capture customer contacts to effectively roll-out new targeting & evaluation science across markets simultaneouslyTags:#customer_targeting #CRM #RFM_targeting#logistic_regression#GLM#data_mart#automation#mentorship

Bengaluru, Karnataka, India

Responsibilities: 1. Develop predictive models based on target customers for marketing campaigns and upselling & cross-selling powersports and auto insurance - [#customer_targeting, #probablistic, # logistic] 2. Analyze the quoting behavior of customers to identify strengths and opportunities for clients compared to competition - [#customer_segmentation, #customer_analysis] 3. Analyze advertising behavior of clients’ competition to identify the target segments and ad-strategy of competition - [#customer_funnel, #customer_journey]Achievements: 1. Saved $40M a year for client on marketing through precise targeting with logistic regression 2. Increased sales of powersports insurance by 13% through cross-sell models 3. Successfully reconciled ad-instances across 3 complex sources to create a consolidated database for CMO of the client