Vijay Balaji Madheswaran Email & Phone Number

Toronto, Ontario, Canada

Bangkok, Bangkok City, Thailand

Bangkok, Bangkok City, Thailand

Reporting to the Chief data scientist, I am accountable for all data science activities in the APAC region.I am responsible for setting the data science strategy, charting the course of data science tools and products and delivering a return on data science investments in the region.Delivering the data science & analytics strategy for 200+ clients in 8.

Seoul, Korea

In a role reporting directly to the GM of the country, I was accountable for scoping, managing and delivering the data science strategy for Korea’s 2nd largest grocery retailer.Responsibilities: 1. Scope, lead, and execute the data science work plan across assortment, ranging, CRM, pricing and promotions through segmentation, BI & reporting, predictive.

Bangkok, Bangkok City, Thailand

In an expansion of my previous role, I was accountable for data science deliverables for over 200 CPG clients in Thailand and Malaysia across Customer insights, pricing, promotions, CRM and media Responsibilities: 1. Build and manage data science targeting & evaluation engines to target, execute and measure retail media campaigns per year across 200 brands.

Bangkok, Thailand

In a newly organized business development squad, my role was to lead the design, code & create a new measurement framework and solution for in-store media campaigns. Accountable for the data science and analysis workstream. Responsibilities: 1. Own and manage all the targeting and evaluation activities for in-store media campaigns 2. Create new campaign.

Gurgaon, India

Responsibilities: 1. Ownership and development of all CRM solutions to target, measure and plan personalized media across 9 international markets 2. Develop predictive models to forecast performance of CRM campaigns and recommend right set-up for maximum Cost-effectiveness 3. Mentor junior data scientists to develop technical & soft skills 4. Trials of new.

Bengaluru, Karnataka, India

Responsibilities: 1. Develop predictive models based on target customers for marketing campaigns and upselling & cross-selling powersports and auto insurance - [#customer_targeting, #probablistic, # logistic] 2. Analyze the quoting behavior of customers to identify strengths and opportunities for clients compared to competition - [#customer_segmentation.