An enthusiastic hospitality veteran with excellent interpersonal skills and a proven track record worth 20 plus years of experience. I am currently managing the Distribution Channels and data management comprising Voice, GDS, website & ADS and supporting the automation of processes. I have managed the Customer Contact Centre, which hosts a team of 550 plus members with a critical focus on customer handling, sales conversion, relationship management and data analysis at the chain level for senior management. I am also a core team member for the identification of needs, evaluation & implementation of projects to support those needs spanning over 120+ hotels associated with multiple brands across the world in the field of CRS (Central Reservation System), CRM (Customer Relationship Management), SFA (Sales Force Automation) and associated sub-projects specialising in loyalty, customer experience, product development, content curation through SEO & SEM, etc. My deep understanding and proficiency in these systems have been instrumental in my success, enabling analytical, practical and business-centric thought processes.