Merca’s AI-generated 'Live Landing Pages' learn and tailor their Page Designs, Product Mix, and Promotions to each visitor in real time; improving RoAS, Margins and Inventory Velocity.

BAKERi has helped 100+ global, national, and local brands optimise performance marketing results.

A Direct-to-Consumer fashion brand for creative, independent & adventurous women. Raised USD 2Mn in venture funding to buid one of the most iconic and passionate e-commerce start-ups in its league.

Managed customer experience and product development for all E-commerce properties at Times Internet Limited, including: - Shopping.indiatimes.com- Zigwheels.com - Astrospeak.comRevamped Zigwheels.com and the checkout flow of Indiatimes Shopping, geared up the repeat purchase programme for shopping, improved and applied analytics to the sales and marketing processes.

Managed Consumer Strategy and Online Brand ExperienceConceptualized, built & launched ZigWheels.com, a consumer facing automotive portal by TIL. The role included: - Identifying and aligning product deliverables to key stakeholder objectives - Product roadmapping/ resource allocation/ project steering - User centered analysis & design to manage customer experienceIn a highly competitive online automotive segment, Zigwheels.com rose to the top amongst automotive portals, and is soon set to take a decisive no.1 position in this segment.

Played a key role in the Times Media ERP (TME) project at BCCL, while leading the CRM module from the functional side. TME is the largest ERP implementation in print media accross the world. Managed the Direct Sales portfolio nationally. Created winning acquisition campaigns in new and growing markets (The Times of India in Nagpur, Metro Now in Delhi, etc).

Responsible for brands like The Times of India, Economic Times, Femina, Filmfare, Top Gear, etc. - Serviced over 2.2 million newspapers and 7500 magazines per month through a network of over 300 retailers, 1700 vendors and 25 dealers - Converted over 2 lac competition readers using direct sales schemes and BTL promotions - Led market research initiatives, designed schemes/ offers/ processes

Worked within the core branding team of ICICI Bank (Corporate Office, Mumbai), and closely affiliated with IMRB for consumer research assignments. The results strongly reinforced other research on the subject, and have shaped subsequent communication and campaigns

Gained exposure to prospecting, relationship selling, and business tie-ups through market building and sales of high-value satellite-based communication solutions