Vikas Vats Email & Phone Number

Jaipur, Rajasthan, India

This was a four-month contract based role with Xebia.- Created a deal management system for a premium music publishing company based in New York.-Crafted an atomic design system for the company’s CRM platform, adhering to the principles of the atomic design methodology.-Resolved intricate product (CRM) challenges by employing Object-Oriented User Experience (OOUX).-Constructed object maps and formulated a Call-to-Action (CTA) matrix.-Executed tasks meticulously in alignment with the ORCA process (Objects, Relationships, CTAs, and Attributes).-Developed and delivered high-fidelity prototypes to gather direct feedback from users, business stakeholders, and product teams.

Gurugram, Haryana, India

Led the design of ET Money Cash, a comprehensive lending solution encompassing credit lines, personal loans, and loans against mutual funds. Revamped the Fixed Deposit experience to enhance usability and modernise the offering, ensuring a seamless and engaging user journey. Collaborated cross-functionally to bring innovative design concepts to fruition, aligning with business objectives and exceeding customer expectations.

Noida, Uttar Pradesh, India

The only reason I joined Gaana because HR told me that “We are going to revamp the whole music consumption experience of Gaana and we are looking for designer who has startup’ish experience.” I joined immediately. So I worked with the team of 5 people (including me) and we revamped the whole application in terms of user experience and visual design. I independently was responsible for subscription module (my redesign increased the conversion rate), Artist App revamp, My Library redesign (to increase total number of playlist creation and hence to increase retention).Also created a “Insta Reels” like music player for A/B testing, whose sole purpose was to increase retention. Apart from this I worked with my lead designer to create Music Lounge (Artist Side Web). Also created landing pages for Gaana Live Lounge and Gaana Careers.

Gurugram, Haryana, India

Gurgaon, Haryana, India

- Worked in a high-pressure start-up environment with open communication and a flat hierarchy. -Designed the following products from scratch by collaborating closely with the stakeholders and engineers by researching, creating user personas, wireframing, prototyping, and testing: • Dog Insurance • The Toffee Plan • Life Insurance Assessment • Toffee Customer App • Toffee Partner App • Dashboard for selling Motor Insurance- Created design systems, style guides and responsive grid layouts.- Worked closely with the engineers and product managers to solve complex product problems.- Contributed to the development of new features with wireframe design, visual identity, high-fidelity rapid prototyping, and motion design for interaction.