Creative thinking and Strategic Planning Professional offering over 10 +years of experience in Digital Marketing with different positions. Advanced level knowledge in Ad Serving (Programmatic and Non Programmatic), Display, Video and Mobile In App Ad Serving and troubleshooting, Expertise knowledge in Programmatic Buying and Real Time Bidding for Display, Video.Platform Expertise:Xandr [Appnexus], Simplifi, Campaign Manager 360, Google Ad Manager, Google AdWords (Google Ads), Facebook, LKQD, Spring serve, Streamrail, Adtelligent, Cedato, AOL, Beachfront, PubMatic, Sovrn, spotX, Everflow, Hitpath, DV 360, Yahoo Gemini, Taboola, Outbrain, Baidu, Twitter, Snapchat, Zemanta, Trade desk.
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Director - OperationsDollarbird Sep 2023 - PresentMysore, Karnataka, India -
Manager - Ad OperationsDollarbird Jan 2021 - PresentMysore, Karnataka, India• Responsible for end-to-end Ad Operations• Having a weekly meeting with the client to discuss about the process and feedback.• Coordinating with the team leads to know more about the process.• Working with each team member on all processes to guide them for the requirement.• Daily meeting with the Team Leads to know more about the team and the process. -
Associate Manager - Ad OperationsDollarbird Technologies Jan 2020 - Dec 2020Mysore, Karnataka, India• Closely working with the Team Leads to make the process smooth.• Handled multiple Clients in parallel and error-free.• Coordinating across the teams, problem-solving, and troubleshooting.• Attend meetings and training sessions from clients and ensure the information is given to the Team.• Train new joiners to the team on end-to-end Ad Operations.• Formulate new processes and systems to ensure continuous improvement.• Looking into the process document to make… Show more • Closely working with the Team Leads to make the process smooth.• Handled multiple Clients in parallel and error-free.• Coordinating across the teams, problem-solving, and troubleshooting.• Attend meetings and training sessions from clients and ensure the information is given to the Team.• Train new joiners to the team on end-to-end Ad Operations.• Formulate new processes and systems to ensure continuous improvement.• Looking into the process document to make sure everything is up to date. Show less -
Sr. Team Lead - Ad OperationsDollarbird Technologies Jan 2019 - Dec 2019Mysore, Karnataka, India• On-boarding new accounts• Training the existing teams & new resources• Implement processes to increase efficiency, team accountability, and smooth business operations.• Manage and solve issues/escalations from team members and clients• Trained new joiners with the basic concepts of online advertising and instructing them in trafficking and helped to improve their performance in a quick turnaround.• Provide hands-on support to the team and motivate the team… Show more • On-boarding new accounts• Training the existing teams & new resources• Implement processes to increase efficiency, team accountability, and smooth business operations.• Manage and solve issues/escalations from team members and clients• Trained new joiners with the basic concepts of online advertising and instructing them in trafficking and helped to improve their performance in a quick turnaround.• Provide hands-on support to the team and motivate the team to ensure no deviation in the process• QA training sessions to the eligible candidates• Having a weekly meeting with the Team lead and Team coordinator.• Provide hands-on support to the team and motivate the team to ensure no deviation in the process Show less -
Team Lead- Ad OperationsDollarbird Technologies Mar 2016 - Dec 2018Mysore, Karnataka, India• Onboarding New clients.• Training the existing teams & new resources.• Campaign Trafficking, Management, Maintenance.• Analyzing the requests assigned on the ticketing system.• Will make sure that the requests are clear and have all the necessary instructions for trafficking.• Good understanding of campaign management tools, including the ability to identify, optimize and resolve campaign-related issues.• Maintain a good relationship with clients and… Show more • Onboarding New clients.• Training the existing teams & new resources.• Campaign Trafficking, Management, Maintenance.• Analyzing the requests assigned on the ticketing system.• Will make sure that the requests are clear and have all the necessary instructions for trafficking.• Good understanding of campaign management tools, including the ability to identify, optimize and resolve campaign-related issues.• Maintain a good relationship with clients and make sure the tasks are completed within deadlines with accuracy.• Interaction with the client on any quires or confirmation on request through a communication channel.• Working with a trafficking team of 25 members.• Handled multiple Clients in parallel and error-free.• Creating the process documentation.• Train the resources on the tools and specifications of the client• Keep track of the data such as Utilization, Employee activity, etc.• Ability to prioritize under tight deadlines Show less -
Quality Assurance AnalystDollarbird Inc May 2015 - Feb 2016Mysore, Karnataka, India• Maintaining the quality with all the assigned process by ensuring 100% errors free work.• Process expert.• Responsible for meeting the Service Level Agreements (SLA), as defined by the Client• Responsible for handling queries raised by the Team Member or Client.• Responsible to ensure that the time service standards are met for the various Queues (Queue Management).• Responsible to ensure optimum productivity and quality standards defined by the Team… Show more • Maintaining the quality with all the assigned process by ensuring 100% errors free work.• Process expert.• Responsible for meeting the Service Level Agreements (SLA), as defined by the Client• Responsible for handling queries raised by the Team Member or Client.• Responsible to ensure that the time service standards are met for the various Queues (Queue Management).• Responsible to ensure optimum productivity and quality standards defined by the Team Lead.• Good knowledge of understanding ad trafficking and reporting.• Trafficking and implementation to support specific requirements• Handling the team hurdles & Updating the new changes in the processes.• Manage the accounts of the team members and providing proper backup in their absence. Show less -
Ad Operations AnalystDollarbird Inc May 2014 - Apr 2015Mysore, Karnataka, India• Worked with Display, Mobile, and video Trafficking• Extensive knowledge of Trafficking.• Creating the publisher and placements in the Appnexus platform.• Generating the tags from the DoubleClick Ad Exchange(ADX)• Setting up new campaigns, monitoring, and reporting on Ad serving tools.• Daily management includes trafficking and reporting of Ad campaigns.• Constant interaction with the clients in order to suggest and manage the client accounts.• Good… Show more • Worked with Display, Mobile, and video Trafficking• Extensive knowledge of Trafficking.• Creating the publisher and placements in the Appnexus platform.• Generating the tags from the DoubleClick Ad Exchange(ADX)• Setting up new campaigns, monitoring, and reporting on Ad serving tools.• Daily management includes trafficking and reporting of Ad campaigns.• Constant interaction with the clients in order to suggest and manage the client accounts.• Good understanding of online Ad campaign metrics and analysis.• Generating the Ad Tags for the publishers.• Grabbing the Screenshots as per the schedule by the clients.• Trafficked online campaigns efficiently using all Ad Servers. Show less
Vikas M Skills
Vikas M Education Details
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Computer Science And Engineering
Frequently Asked Questions about Vikas M
What company does Vikas M work for?
Vikas M works for Dollarbird
What is Vikas M's role at the current company?
Vikas M's current role is Director - Operations at Dollarbird.
What schools did Vikas M attend?
Vikas M attended Government Polytechnic College.
What skills is Vikas M known for?
Vikas M has skills like Display Advertising, Ad Tracking, Online Advertising, Leadership, Team Building, Project Management, Microsoft Excel, Doubleclick For Publishers, Process Improvement, Digital Marketing, Client Relationships Strengthening, Quality Assurance.
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Vikas M
Software Engineer @Novigo Solutions | Uipath | Azure Ai | Microsoft Certified (Ai-900) | 6X Uipath Community Forum Awardee | Ipa | Rpa | Ai EnthusiastMangaluru1novigosolutions.com
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