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Results-oriented analytics professional with close to a decade of experience leveraging data and storytelling to solve complex marketing challenges. Known for evolving from a trouble-shooter to a trusted partner for marketers and brands, I excel in approaching problems from diverse perspectives and utilizing data from technical and domain angles. My expertise encompasses analytics consulting, revenue management, and recently, exposure to B2B sales.Accustomed to client engagement, high visibility roles, and delivery pressure, I thrive in highly dynamic business environments. Currently, I contribute to Disney Star, one of India's largest TV broadcasters, by formulating and executing their ad sales revenue strategy for a portfolio of products. I am driven by a strong work ethic, possess a keen sense of thought, and excel in understanding and executing projects.Looking to further expand my problem-solving experience, I seek a career that not only involves answering questions effectively but learning to formulate the right questions.
Jiostar
View- Website:
- jiostar.com
- Employees:
- 530
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Manager - Product And Revenue StrategyJiostarMumbai, Mh, In
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Manager - Product Revenue And StrategyDisney Star Aug 2023 - PresentMumbai, Maharashtra, IndiaProvide strategic consultation to the ad sales teams of Hindi Entertainment channels that will equip them in maximizing revenue, striking the right balance between revenue achievement and pricing delivery. Exploit client heterogeneity to differentiate prices and exploring supply demand levers to achieve targets. Managing an overall business of 550cr revenue.Understand advertising trends, channel programming and competition programming to exploit revenue and pricing opportunities and monetize specific properties at a premium pricing. -
Assistant Manager - Product Revenue And StrategyDisney Star May 2021 - Jul 2023Mumbai, Maharashtra, India
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Assistant Manager -Customer AnalyticsStar Tv Network Jun 2020 - May 2021Bengaluru, Karnataka, IndiaUnderstanding client' advertising behavior to empower ad sales teams with actionable insights to convert/maximise business in terms of conversion, findign the right product fit, pricing.
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Domain ConsultantKantar Apr 2019 - May 2020Bengaluru Area, IndiaPart of the Kantar Analytics Practice division, formerly Analytics Quotient.I lead a team of around 8-10 analytics professionals, responsible for managing a significant share of revenue for the Food and Beverages Account. Actively involved in business development, apart from responsibility of delivering analytics projects in the area of consumer behaviour and brand health. Projects typically are of either analytics consulting or in the field of data democratization. -
Associate ConsultantKantar Jul 2016 - Mar 2019Bengaluru Area, IndiaPart of Kantar Analytics Practice (formerly Analytics Quotient)Vertical: Food and BeveragesI primarily manage analysis projects that involve helping marketers all over the world make better sense of their data and generating meaningful insights by information synthesis across data sources.It consists of translating open ended briefs into structured analytics problems that can be solved by weaving a story across data sources. These projects have a structured problem solving approach with rigorous frameworks and statistical modelling. I work with a team of two-three business analysts independently managing project quality, delivery and compliance.I also work extensively with software engineers and design visualization experts to deliver intuitive and visually appealing software solutions for clients to manage their data.
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Summer InternSun Pharma May 2015 - Jun 2015Mumbai Area, IndiaMy internship was to find all non-moving Raw material inventory at various plants of Sun Pharma and find ways to generate value out of them through resale.I also found ways to devise a system for effective detection of such inventory in their ERP -
Senior EngineerRane Group Jun 2011 - Mar 2014* Breakdown , Preventive and Predictive maintenance of production equipment, special purpose machines and service utilities*Analysis of breakdowns to mitigate downtime and reduce occurrences*Leading a team of 4 technicians for aforementioned activities* Secondary responsibilities include spare parts management, process equipment calibration and support for new line/machine installation and commissioning.* Responsible for TQM, ISO 14001 and TNEB compliance.
Vikas Raj Skills
Vikas Raj Education Details
Frequently Asked Questions about Vikas Raj
What company does Vikas Raj work for?
Vikas Raj works for Jiostar
What is Vikas Raj's role at the current company?
Vikas Raj's current role is Manager - Product and Revenue Strategy.
What is Vikas Raj's email address?
Vikas Raj's email address is vi****@****rtv.com
What schools did Vikas Raj attend?
Vikas Raj attended K J Somaiya Institute Of Management, Shanmugha Arts, Science, Technology And Research Academy.
What skills is Vikas Raj known for?
Vikas Raj has skills like Microsoft Excel, Team Management, Teamwork, Data Analysis, Supply Chain Optimization, Powerpoint, Management, Engineering, Manufacturing, Statistics.
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